SINGAPORE, 20 October 2026: Digital travel platform Agoda and Emerging Travel Group (ETG), a global travel technology company operating the RateHawk, ZenHotels, and Roundtrip brands, have entered into a strategic partnership to expand accommodation supply and distribution across their respective platforms.
Under the partnership, the two companies will cross-sell their services, leveraging each other’s extensive inventory and strong customer demand.
Under the agreement, Agoda will connect to ETG’s global hotel supply through the RateHawk API, adding millions of accommodation options across Europe, the US, Latin America, and the Middle East to its marketplace. This will broaden Agoda’s offering for travellers from Asia and beyond while giving more choice to those planning trips to popular destinations worldwide.
Agoda Vice President of Strategic Partnerships Danil Dachkevitch added: “Travel discovery is becoming less linear as travellers turn to a wider range of platforms and content for inspiration. Wherever their journey begins, we want them to find accommodation that suits their trip. This partnership combines Agoda’s deep understanding of Asia and global customer reach with Emerging Travel Group’s diverse supply, giving travellers more choice across both platforms.”
For ETG, the partnership supports its strategic expansion in the Asia-Pacific region by strengthening its hotel supply and enhancing customer choice across the market.
ETG Managing Director for Consolidator Business Unit Nikita Elagin commented: “The Asia-Pacific region is an important destination market for our customers, across both leisure and corporate travel, with bookings growing at a double-digit rate annually. Agoda has a particularly strong hotel portfolio in the region, and by combining our supply, we can offer ETG customers a wider choice of accommodation and better serve their travel needs across APAC.”
According to ETG, East and Southeast Asia are among its top five destination markets, with bookings in the region growing by an average of 30% in 2026.
(Source: Agoda)
