PENANG, 23 September 2026: The 9th Penang International Travel Exchange (PITE) 2026 is set to return from 27 to 29 October 2026, bringing together key players from the global travel trade and Malaysia’s tourism industry for three days of business networking and B2B engagements.
PITE 2026 will take place at the Penang Waterfront Convention Centre (PWCC), with the programme combining 1.5 days of structured B2B appointments with a further 1.5 days of familiarisation activities and networking opportunities across Penang.
This year’s edition is expected to welcome approximately 100 buyers, representing a diverse range of travel trade segments including corporate, incentive and association buyers. The international buyer delegation will comprise representatives from key markets across China, India, Indonesia, Thailand, Vietnam, Singapore, Bangladesh, Australia, Romania and South Korea, alongside participants from other international markets.
PITE 2026 is expected to feature approximately 50 exhibitors from across Malaysia, representing a broad spectrum of the tourism ecosystem. These include hoteliers, destination management companies (DMCs), professional conference organisers (PCOs), attractions and other tourism-related businesses, offering buyers a
comprehensive platform to discover Malaysia’s diverse tourism and business event offerings.
(Source: Penang Convention & Exhibition Bureau)
