Pavilions expands First brand in Italy


BANGKOK, 11 September 2026: International boutique hospitality group The Pavilions Hotels & Resorts is entering a new phase of growth with the opening of The First Cortina by The Pavilions on 4 December 2026. 

The 76-key First Cortina’s rejuvenation of one of the most desirable addresses on the famous Corso Italia expands the group’s European footprint and heralds a significant evolution of the group’s portfolio into three distinct brands — First, REVĪVŌ and The Pavilions

Junior Suite at The First Cortina, by The Pavilions (rendering).

The portfolio includes Casa Almagro, Madrid by The Pavilions, The First Rome by The Pavilions, The Pavilions Phuket, and The Pavilions Bali, demonstrating the group’s ability to create highly individual hotels across different development models and destinations.

Rooted in the fully integrated offering of REVĪVŌ Wellness Resort in Bali, The First Cortina represents a significant step forward in extending the group’s specialist wellness and longevity brand across its wider portfolio. 

The hotel’s 1,000 sqm REVĪVŌ Spa and Wellness facilities translate the brand’s signature fusion of time-honoured healing traditions and modern, evidence-led wellness into an authentically alpine setting, combining exceptional luxury facilities and state-of-the-art equipment with selected wellness and recovery elements from its transformative six-pillar offering. It follows the successful introduction of REVĪVŌ Spa at Château de Fiac, thoughtfully adapted to its intimate château setting.

The Pavilions Hotels & Resorts founder Gordon Oldham commented, “We have always believed that the most compelling hotels have a strong sense of individuality and belonging to their surroundings. The First Cortina brings that philosophy to one of the world’s great alpine destinations, creating a contemporary social address shaped by design, dining and wellness.”  

(l-r): Gordon Oldham, founder, Pavilions Hotels & Resorts; 
Florence Wong, Chief Executive Officer, Pavilions Hotels & Resorts

An international boutique hospitality group focused on growing through ownership, management and franchise partnerships, The Pavilions Hotels & Resorts continues to explore suitable development opportunities across Europe and Asia. 

“Our growth strategy is focused on building breadth and depth, as well as scale. The Pavilions, The First, and REVĪVŌ provide three distinct platforms from which to pursue opportunities across different destinations and segments, while allowing us to remain selective about the properties and partnerships we take on,” said  Pavilions Hotels & Resorts Chief Executive Officer Florence Wong.

The Pavilions Hotels & Resorts portfolio comprises 13 hotels and resorts across Asia and Europe. The Pavilions Phuket; The First Arte, Rome by The Pavilions; and REVĪVŌ Wellness Resort, Bali were each awarded One Key in the MICHELIN Guide for Hotels 2025.

The Toren, Amsterdam by The Pavilions also secured its fourth consecutive ‘Best of the Best’ recognition in last year’s Tripadvisor Travellers’ Choice awards. At the same time, The Pavilions Bali and The First Arte, Rome by The Pavilions were rated among the top 10 per cent of Tripadvisor listings worldwide.

Bookings for The First Cortina by The Pavilions are now open for stays from 4 December 2026. The Cortina Premiere opening offer starts from EUR 663 (UKP568) per night for two adults sharing, including exclusive privileges such as 15% off accommodation, daily breakfast, and afternoon tea at Velo. 

Valid for bookings made by 31 October 2026 for a minimum three-night stay between 4 and 20 December 2026 and 7 January to  3 April 2027, subject to availability. 

(Source: Pavilions Hotels & Resorts)

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