SINGAPORE, 25 September 2026: Mastercard has teamed up with Korean celebrity Dex to launch Dream Match, a new travel campaign designed to help Korean travellers discover experiences that match their interests across Southeast Asia.
Running until the end of the year, Dream Match uses a matchmaking-inspired concept to connect travellers with dining, shopping, entertainment and local experiences across Southeast Asia.
Through social media platforms such as LinkedIn, Instagram and TikTok, travellers can explore a curated selection of experiences based on their interests.
“Travel is increasingly shaped by what people care about and the experiences they want to have. With Dream Match, we’re tapping into that mindset in a way that is playful, culturally relevant and distinctly Mastercard. Dex became a household name through Korea’s hit dating reality show Single’s Inferno, so it was a natural fit to have him play the role of matchmaker, helping travellers discover experiences across Southeast Asia that match their interests. Together, we’re bringing Mastercard’s Priceless experiences to life engagingly,” said Mastercard Senior Vice President, Head of Marketing & Communications, Southeast Asia, Dheeraj Raina.
Southeast Asia remains a destination of choice for Korean travellers. According to data released by the Korea Tourism Organisation, ASEAN destinations welcomed an estimated 6.1 million Korean visitors in the first nine months of 2025, reflecting sustained demand for travel across the region. Vietnam alone welcomed 3.2 million Korean visitors during the same period, highlighting the popularity of Southeast Asian destinations among Korean consumers.
As Korean travellers continue to explore Southeast Asia, Dream Match brings Mastercard’s Priceless experiences to life through a curated selection of dining, shopping and entertainment promotions across the region for eligible Mastercard cardholders.
By combining local expertise with personalised recommendations, Dream Match makes it easier for travellers to discover and enjoy experiences that best match their interests.
Eligible Mastercard cardholders can access all promotions across Southeast Asia on the Southeast Asia on Tap microsite here.
(Source: Mastercard)
