BANGKOK, 22 September 2026: As China’s Golden Week, 1 to 7 October, inspires travellers across Asia to embark on international journeys, ICONSIAM, on Bangkok’s Chao Phraya River, invites visitors to discover why the city continues to rank among the most revisited Asian destinations.
As travel trends shift from traditional sightseeing toward more experience-led journeys, destinations that offer a strong sense of place and a diverse range of experiences are increasingly capturing the attention of global travellers.
In this landscape, ICONSIAM brings together the country’s cultural heritage, creativity and craftsmanship with gastronomy and lifestyle.
Set along the banks of the Chao Phraya River, ICONSIAM offers visitors a distinctive perspective on contemporary Thailand, where the country’s traditions and global influences come together in one iconic waterfront destination.
“Today’s travellers are looking for destinations that offer a deeper connection to the places they visit—experiences that are authentic, memorable and meaningful,” said ICONSIAM Company Limited Executive Vice President and Division Head of Marketing Suma Wongphan. “Bangkok has a unique ability to inspire repeat visits because there is always another side of the city to discover. As a Global Experiential Destination, ICONSIAM is proud to contribute to this appeal by creating a platform where visitors can experience Thailand’s many facets while enjoying the standards and diversity of a truly international destination. This Golden Week, we look forward to welcoming travellers from around the world and giving them even more reasons to make ICONSIAM a highlight of their Bangkok journey.”
A culinary journey through Thailand
Food remains one of the strongest motivations for travellers returning to Bangkok, and ICONSIAM offers a diverse culinary journey that reflects the city’s reputation as one of Asia’s gastronomic capitals.
At SOOKSIAM on the ground floor, visitors can experience the atmosphere of Thailand’s floating market and explore the flavours of Thailand’s four regions through authentic cuisine.
Beyond SOOKSIAM, ICONSIAM’s culinary offering extends from Nara Thai Cuisine and Thong Smith to Thai favourites such as After You, Cha Tra Mue and Pang Cha.
Complementing its retail and dining offerings are ICONSIAM’s signature riverside attractions. Visitors can enjoy sweeping waterfront views, experience the spectacular Multimedia Water Features Show (G Floor), marvel at the iconic Alangkarn Waterfall (6th Floor), and discover art exhibitions, cultural showcases and immersive attractions throughout ICONSIAM.
Discovering Thailand through craftsmanship
For travellers looking to bring home a meaningful piece of Thailand, ICONCRAFT, located on the 4th and 5th floors, offers a carefully curated showcase of contemporary Thai craftsmanship, artisan products, and creative enterprises from across the country. The immersive retail concept celebrates local creativity while providing visitors with unique souvenirs and design-led products that reflect Thailand’s rich cultural heritage and evolving creative landscape.
Exclusive Golden Week privileges
To make the Golden Week experience even more memorable, ICONSIAM is launching “Discover Thailand at ICONSIAM”, an interactive social media campaign taking place from 25 September to 7 October 2026 at the ONESIAM Global Visitor Lounge (1st Floor). International visitors are invited to share their favourite moments at ICONSIAM, from favourite cultural discoveries to shopping finds, local craftsmanship and iconic riverside experiences, by posting at least 2 original photos or 1 video on social media.
(Source: ICONSIAM)
