SINGAPORE, 25 September 2026: Digital travel platform Agoda has partnered with luxury hospitality management company Capella Hotel Group, bringing all the Group’s luxury and lifestyle properties across Capella Hotels and Resorts and Patina Hotels & Resorts to the Agoda platform.
This opens Capella’s portfolio to Agoda’s global customer base, making some of the world’s most celebrated luxury stays easier to discover and book than ever before.
With Asia projected to account for nearly half of the world’s new high-net-worth individuals by 2028, according to Visa, the region is increasingly shaping the future of luxury travel around purpose, personalisation, and lifestyle.
Agoda’s 2026 Travel Outlook Report shows that 31% of surveyed travellers prioritise culinary experiences, while 25% cite cultural exploration as a key travel motivator. This shift is redefining how hospitality brands and travel platforms work together to meet demand for personalised, destination-rooted stays.
Capella Hotel Group and Agoda intend to make highly personalised, destination-defining stays more discoverable to a broader set of travellers across the region and beyond.
Agoda Senior Vice President of Supply Andrew Smith shared: “Our role at Agoda is to make sure that what a traveller is looking for — from an everyday getaway to a once-in-a-lifetime stay — is easy to discover and book. Partnering with Capella Hotel Group brings some of the world’s most celebrated properties onto our platform, making these extraordinary stays and experiences just as accessible to our customers as any other trip they plan with us.
Asia Pacific remains a key growth market for luxury travel, with McKinsey projecting demand to grow around 8% annually. Bangkok and Bali, both home to Capella properties, are among the most searched destinations for five-star accommodations on Agoda, alongside Kuala Lumpur.
“As Capella Hotel Group continues on its growth trajectory, partnerships that drive commercial value like this one with Agoda give us the scale and reach to connect with a high-intent traveller base across Asia and beyond. This helps us grow demand for Capella and Patina. At the same time, we continue delivering the bespoke service of Capella and the transformative experiences of Patina in every destination we’re in,” said Capella Hotel Group Vice President Revenue Varun Whig.
(Source: Agoda)
