SINGAPORE, 10 August 2026: Radisson Hotel Group has collaborated with Accenture to launch an AI-powered hotel discovery app on ChatGPT, helping travellers move from trip intent to search, comparison, and planning through natural conversation.
Available as RadissonHotels in ChatGPT, the app enables travellers to search for Radisson Hotels properties across over 100 countries and more than 1,000 hotels through natural conversation.
By starting a new ChatGPT conversation with RadissonHotels at the start of the prompt, travellers can ask for advice on planning a family-friendly weekend stay in Amsterdam or a hotel in Paris with a gym and spa near the Eiffel Tower. The app will respond with relevant Radisson Hotels properties with live inventory and rates, location context, amenities, hotel details, and interactive map-based results. When ready, travellers are directed to complete the reservation through the Radisson Hotels website.
Radisson ChatGPT app workflow
The launch marks an important step in Radisson Hotel Group’s move toward agentic commerce: a shift from traditional, channel-based booking journeys to AI-led experiences in which discovery, comparison, and decision-making occur through conversation. As travellers increasingly turn to AI to ask questions, narrow down options, and plan trips, hospitality brands need to be visible, accurate, and actionable at the moment of intent.
This shift is already underway. According to Accenture’s Consumer Pulse Research, 87% of travellers are open to collaborating with an AI-powered travel agent to find the best option, and 71% of travellers say that at least half of their spend for hotels or airlines will be influenced by AI over the next 12 months. Radisson Hotel Group is seeing the change firsthand, noting that organic and direct web traffic channels that have historically driven online bookings are giving way to new touchpoints like ChatGPT.
(Source: Radisson Hotel Group)
