SINGAPORE, 31 August: A subsidiary of Jin Jiang Hotels is collaborating with Trip.com Travel Singapore Pte Ltd to deliver value to travellers visiting the ASEAN region.
The two companies signed a three-year MoU to cooperate by leveraging their respective system and platform strengths across ten ASEAN nations — Singapore, Thailand, Malaysia, Indonesia, Vietnam, the Philippines, Cambodia, Myanmar, Laos, and Brunei.
The alliance highlights a unified fixed commission structure for participating properties of Jin Jiang Hotels’ subsidiary across the ASEAN region covered by the MoU.
This standardised framework will replace traditional, volatile floating commission models to improve commercial transparency, enhance cost predictability, and provide a more stable foundation for sustainable, higher-certainty growth for the hotel franchisee.
Deepening their collaboration through joint marketing and resource integration will enable the companies to build an integrated tourism-plus-accommodation ecosystem across ASEAN, aimed at strengthening tourism connectivity, supporting local hospitality ecosystems, and delivering value to travellers.
In parallel with this strategic cooperation, Jin Jiang Hotels’ subsidiary has established a robust localised footprint in Southeast Asia, deploying dedicated development and operations teams in Malaysia, Indonesia, and Vietnam.
(Source: Jin Jiang Hotels)
