SINGAPORE, 16 July 2026: As part of a new collaboration between ITB Asia and Business Traveller, the awards ceremony will take place on 21 October 2026 in the Begonia Main Ballroom at the Sands Expo & Convention Centre.
The partnership further enhances ITB Asia’s role as Asia-Pacific’s leading platform for the travel industry, creating new opportunities for recognition, high-level networking and business engagement across leisure, corporate and MICE travel communities.
The partnership reflects a strong fit between ITB Asia’s international travel trade platform and Business Traveller’s long-standing authority in recognising excellence across the travel and hospitality industry.
By integrating one of the industry’s most recognised awards programmes into its official event programme, ITB Asia further enhances the value it offers exhibitors, buyers and visitors while strengthening engagement with the global corporate travel community.
“This partnership marks an exciting milestone for ITB Asia and reflects our continued commitment to strengthening the corporate travel segment,” said Messe Berlin Asia Pacific Executive Director Darren Seah. “Bringing the Business Traveller Global & Regional Awards to our event for the first time creates a unique opportunity to celebrate excellence while connecting industry leaders, innovators and decision-makers from across airlines, hospitality, destinations, travel technology and MICE on one international stage.”
The Business Traveller Global & Regional Awards have set the benchmark for excellence in travel and hospitality for more than 40 years.
Each award is voted on by Business Traveller’s readership of frequent travellers and overseen by an international team of travel experts, recognising outstanding performance across global and regional markets and celebrating excellence across airlines, hospitality, destinations and travel services.
For more information on the Business Traveller Global & Regional Awards 2026 and ITB Asia 2026, visit https://www.itb-asia.com/conference/business-traveller-awards-2026-in-partnership-with-itb-asia/.
Experience the wider ITB Asia 2026 programme, featuring leading exhibitors, conference sessions and networking opportunities and benefit from Early Bird rates available until 11 September 2026: ITB Asia Visitor Registration.
Secure a booth at ITB Asia 2026 to showcase your brand and connect with senior decision-makers from the corporate travel segment: ITB Asia Exhibitor Registration.
For more information on the Business Traveller Global & Regional Awards 2026 and ITB Asia 2026, visit https://www.itb-asia.com/conference/business-traveller-awards-2026-in-partnership-with-itb-asia/
Experience the wider ITB Asia 2026 programme, featuring leading exhibitors, conference sessions and networking opportunities and benefit from Early Bird rates available until 11 September 2026: ITB Asia Visitor Registration.
(Source: ITB Asia)
