BANGKOK, 22 April 2026: The Pacific Asia Travel Association (PATA) is now accepting applications for the prestigious PATA Face of the Future 2026 award, with the deadline set for 15 June, 2026.
For almost 25 years, PATA has annually presented its PATA Face of the Future Award to single out exceptional ‘rising stars’ in the travel and tourism industry.
This honour is granted to selected young professionals who have exhibited initiative and leadership in the advancement of tourism and demonstrate commitment to the sustainable development of the Asia Pacific travel industry in line with PATA’s mission.
PATA CEO Noor Ahmad Hamid explains: “The PATA Face of the Future is the association’s most prominent award for young talents; a great motivation for the next generation to pursue the path that leads to a difference. This year, as the award also coincides with PATA’s 75th Anniversary, we would be delighted to celebrate a new face of leadership at the beginning of our new chapter, and look forward to seeing how they set the standards for the generation that follows.
Additionally, the winners will be featured in the 2026 Face of the Future Winner E-Booklet. See the 2024 edition of the Winner E-Booklet here: https://static1.squarespace.com/static/5f24290fd0d0910ecab2b02e/t/6811f883e409cb06185cfe93/1746008255176/Face+of+the+Future+2024-Booklet-1Apr..pdf
For full application details, eligibility requirements, and judging criteria, visit www.pata.org/pata-face-of-the-future-2026 or contact Nick Chun, PATA Manager of Membership & Youth Programme, at [email protected].
(Source: PATA)
