F&B kingpins gather at Bangkok show

BANGKOK, 13 May 2024: The countdown is on for the THAIFEX – ANUGA ASIA 2024, the largest food and beverage trade show in Asia, that will open on 28 May and run until 1 June 2024 at the city’s IMPACT Muang Thong Thani exhibition complex.

The mega F&B show is hosted by the Department of International Trade Promotion (DITP), the Ministry of Commerce of Thailand (TCC), the Thai Chamber of Commerce, and show organiser Koelnmesse Asia Pacific.

Themed “Beyond Food Experience”, the event will provide a platform for food and beverage businesses, retailers, supermarkets, department stores, hotels, hypermarkets, restaurants, and those seeking to find partners and negotiate business deals to connect with leading Thai and international companies. 

Business negotiations will take place over five days, and on the final day, 1 June, the event will open to the general public.

DITP  Director-General Phusit Ratanakul Sereroengrit said: “The food industry is one of the most important sectors contributing to Thailand’s exports. In 2023, food exports expanded by 2.7% from the previous year, amounting to USD39,892.89 million or approximately THB1.37 trillion. For 2024, Thai food exports are expected to increase by around 2%, estimated at approximately USD40,690.75 million US dollars or over THB1.4 trillion. This growth is supported by the recovery of developing and emerging economies and the tourism and service sectors, as well as the favourable exchange rate of Thai baht, which benefits Thailand’s export sector. In addition, the El Niño phenomenon has reduced agricultural production, leading to increased demand for food.”

This year, THAIFEX – ANUGA ASIA will feature over 3,000 exhibitors from more than 50 countries/regions, occupying over 6,000 booths. Over the course of five days, the event is expected to attract over 80,000 visitors from all around the world. The estimated total value of orders placed at the event this year will exceed THB100 billion.

A surge in international participation at THAIFEX – ANUGA ASIA will see more than 2000 overseas exhibitors showcase their products at the exhibition, 12% more than the previous year.


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