SINGAPORE, 2 October 2023: DFS will open the first luxury retail and entertainment destination, DFS Yalong Bay, in Sanya, Hainan, China by 2026.
The 128,000 square metre space will feature over 1,000 luxury brands, and its developers claim it will attract over 16 million visitors per annum by 2030, creating sizeable economic opportunities in Yalong Bay.
DFS Group, a leading luxury travel retailer, claims once fully operational, DFS Yalong Bay will become Sanya’s premier destination for luxury shopping, world-class accommodation, dining, and entertainment.
“DFS Yalong Bay is an incredibly exciting development for DFS, and I believe for the Chinese travel industry”, said DFS Chairman and CEO Benjamin Vuchot. “Think the glamour and experience of Shanghai, Macau, Dubai, and Las Vegas: now add Sanya to these dream destinations. Yalong Bay represents a key entry point to Hainan, which China will turn into the world’s largest free-trade port. In addition to this strong policy, Hainan also offers luxurious resorts, beautiful sandy white beaches and high-end medical facilities.”
DFS Group’s objective is to lead and grow the luxury market share in Hainan across fashion, beauty and fragrances, watches and jewellery by developing a seven-star world-class luxury retail and entertainment destination in Yalong Bay,d said DFS China president Nancy Liu.
“DFS Yalong Bay is the latest in a series of commitments we are making in China. Yalong Bay area is undoubtedly the most developed luxury natural cove in Sanya,” said Liu.
