PHA hires executive director

PHUKET, 10 April 2023: The Phuket Hotels Association, a non-profit organisation representing 85 of the island’s top hotels and resorts, has appointed Jayne MacDougall as its new executive director, effective 3 April 2023.

MacDougall is no stranger to the Phuket Hotels Association, having served as its environment chair since 2017. She has over 20 years of experience in Thailand’s hospitality industry, including a long spell as director of risk management at Le Méridien Phuket Beach Resort. Most recently, she was a senior consultant on the GIZ (German Corporation for International Cooperation GmbH) pilot programme in Asia, which aimed to eliminate the use of single-use plastic in the Thai hotel industry.

Her appointment to Phuket Hotels Association executive director follows the transition of Sumi Soorian to a senior advisor role. Sumi was instrumental in organising events such as the PHAB (Phuket Hotels Association Benefit) and PHIST (Phuket Hotels for Islands Sustaining Tourism). She will continue to advise the association’s directors and president.

“Environmental issues, training and education, are all critical areas currently impacting Phuket’s hotel sector, so Jayne’s deep knowledge and extensive connections will enable us to achieve our goals,” said  Phuket Hotels Association president Bjorn Courage. 

This announcement follows the recent reappointment of the Phuket Hotels Association’s senior leadership team, including Bjorn Courage as president, Brett Wilson as treasurer and Daniel Meury as secretary.

Phuket Hotels Association has grown to represent 85 since it was founded in January 2016.