Countdown to ProWine Singapore

SINGAPORE, 19 April 2023: The countdown begins for ProWine Singapore 2023, which will take place alongside FHA-Food & Beverage from 25 to 28 April 2023 at the Singapore Expo.

ProWine Singapore is jointly organised by Messe Düsseldorf Asia and Informa Markets, while FHA-Food & Beverage is organised by Informa Markets.

Visitors can look forward to doing business and networking with more than 100 wine and spirits exhibitors from over 20 countries and regions, representing a diverse line-up from old-world wine to new-world wine regions, Asian wines, award-winning cognacs, craft spirits, and a range of alcoholic beverages – from liqueurs, premium beer, ready-to-drink cocktails and seltzers. An estimated 8,000 trade visitors from Singapore and neighbouring countries, including Indonesia, Malaysia, Philippines, Thailand, and Vietnam, will attend the specialist trade fair.

“ProWine Singapore’s synergistic collaboration with FHA-Food & Beverage since 2016 continues to grow from strength to strength, and by combining our expertise and resources allows us to create and nurture a unique platform that offers unparalleled networking and business opportunities for industry players and help companies and brands push the boundaries of the wine and spirits industry. Complemented by a thoughtfully-curated masterclass and seminar series, we are committed to encouraging knowledge-sharing and thought leadership,” says Messe Düsseldorf Asia managing director Gernot Ringling.

Southeast Asia’s demand for alcoholic drinks is expected to drive revenue at an annual growth rate of 18.9%, with alcohol consumer penetration reaching 10.7% by 2025.

Masterclasses

A signature feature of ProWine Singapore is the Masterclass programme, where trade visitors can look forward to presentations on consumption trends, including the future of the region’s wine, spirits and beer segments; motivating factors driving millennials and Gen Z drinkers; climate change and investment opportunities.