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HomeDESTINATIONSTaiwanese incentive tour heads for Malaysia

Taiwanese incentive tour heads for Malaysia


PUTRAJAYA, Malaysia, 27 March: Participants from Taiwan’s food & beverage company, WOW Prime Corporation, make Malaysia its preferred destination with support from Malaysia Convention & Exhibition Bureau (MyCEB).

The incentive trip comes in a staggered arrival from 26 March until 28 September 2023, with 3,000 participants on trips that will generate an estimated economic impact of MYR57.9 million for Malaysia’s economy.

The participants of WOWprime Corporation Company Incentive Trip 2023 will be treated to a five-star resort stay at Lexis Hibiscus Port Dickson. They will enjoy various travel experiences such as a Melaka historical tour, visiting the cultural heritage sites and experiencing the night market at Alor Street.

An array of shopping experiences await them at the duty-free Genting Premium Outlets and Genting Sky Avenue Complex, followed by local chocolate product shopping and various photoshoot sessions at the Chinatown, Kwai Chai Hong, Saloma Link bridge, KLCC and National Palace.

“Thanks to the support of our Taiwanese participants, MyCEB is honoured to announce that we are the proud host to 3,000 participants of WOWprime. This is a great motivation for us to further prepare and welcome our participants in the best capacity! We hope to get more Taiwan business visitors to make Malaysia your preferred business events and corporate incentive destination,” said MyCEB chief executive officer Dato’ Sri Dr Abdul Khani Daud.

“Having WOWprime augurs well with our target in welcoming 114,000 corporate meetings and incentive participants for 2023, and we will continuously provide the support to meet your requirements so that each participant who visits Malaysia will be inspired by the destination and its endless experience from our distinctive uniqueness in each location,” he continued.

As an English-speaking yet multilingual country with a vibrant, emerging economy, Malaysia is recognised as one of the world’s friendliest nations and a great value-for-money destination.

MyCEB’s strong support, proven capabilities and creativity have paved the way for local Destination Marketing Companies (DMCs) to bring in even more corporate incentive groups in the future, the CEO concluded.

(Source: Bernama – Malaysia Convention & Exhibition Bureau).

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