Klook and STB cement marketing partnership

SINGAPORE, 8 August 2022: Klook, a leading travel and leisure e-commerce platform, and Singapore Tourism Board (STB) have launched a partnership to present Singapore as the preferred destination for travellers in neighbouring countries.

The partnership builds on an earlier collaboration agreement signed in 2020 and includes an integrated marketing campaign targeting travellers from key Southeast Asian markets, including Indonesia, Malaysia, Philippines, Thailand and Vietnam.

Klook vice president marketing, APAC, Marcus Yong said: “As travel roars back, we want to continue to enable travellers in Southeast Asia to experience a sense of joy and wanderlust when they visit Singapore. As Asia-Pacific’s leading travel and leisure e-commerce platform, we are uniquely placed to help drive demand back to Singapore and lead travel recovery.”

STB executive director, Southeast Asia John Gregory Conceicao added: “Visitors from Southeast Asia accounted for nearly half of all international visitor arrivals in Singapore for the first six months of 2022 and continue to drive Singapore’s tourism recovery efforts. STB will continue to work with leading platforms like Klook to tap on new trends as we invite travellers to reimagine what Singapore has to offer.”

Since the pandemic, Klook says it has doubled the number of Singapore experiences, events and accommodation options available today to 1,200. Bookings on Klook for Singapore from Southeast Asian markets for the first half of 2022 have grown by an average of two to three times.

Klook is partnering with over 20 in-market Influencers and content partners to create engaging and immersive content. To further drive travel recovery from these markets, Klook is giving away more than SGD60,000 worth of deals, promotions and giveaways for visitors to Singapore till the end of December this year.

For additional information on in-market campaigns, five unique landing pages on Klook have been created to enable visitors to discover and book their trips seamlessly. The pages act as a central repository for travel-related information, content, precinct itineraries, experiences, events, accommodation, and promotions – enabling visitors to travel easily by having all the information they need at their fingertips.

●      Indonesia

●      Malaysia

●      Philippines

●      Thailand

●      Vietnam

Visitors can also select from more than five Klook-exclusive Multi-Passes that centre around the themes of attractions, wildlife, playgrounds, adventure, and wellness. Additionally, the campaign will showcase the lesser-known and unexpected sides of Singapore with specially curated experiences centred around Singapore’s cultural precincts (Chinatown, Joo Chiat/Katong, Kampong Gelam, Little India).   


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