To make those choices easier to see and act on, Trip.com Group is introducing My Travel Impact, a new feature in the Trip.com app that brings travellers’ more sustainable choices across hotels, flights and rail together in one place.

The report, based on a survey of 8,777 respondents across 29 markets in four regions, finds that sustainability is moving from awareness towards action and experience: travellers see more sustainable choices not only as a responsibility, but as a way to enrich a trip.

Trip.com Group CEO Jane Sun said: “Making travel a positive force for the world it connects is a shared responsibility, and the travel industry has a vital role to play in preserving the places, nature and communities that make travel meaningful for generations to come. At Trip.com Group, we believe every journey can make a difference, and we are working to make sustainability part of the travel experience — from lower-carbon transport and certified sustainable stays to helpful information, personalised recommendations and tools such as My Travel Impact.”

The report shows what motivates travellers to choose more sustainable options, what holds them back and what would make those choices easier.

Motivating action: Making sustainable travel more accessible

Environmental responsibility (52.5%) and preserving destinations for future generations (50.8%) emerged as the leading motivations for making more sustainable travel choices. Nearly half of respondents (44.4%) also cited more authentic travel experiences.

However, higher prices remain the most cited barrier (37.1%), followed by inconvenience or additional effort (29.8%) and difficulty identifying more sustainable options (27.1%). Price (64.1%) and quality and comfort (61.8%) also remain the leading considerations when choosing travel.

My Travel Impact puts a traveller’s more sustainable choices in one place

Findings also show a keen demand for tools that help travellers make more informed sustainable travel choices. Clear sustainable labels (41.6%) top the list of what travellers want most from online travel agencies, and 32.7% would like a dashboard showing the carbon impact of their bookings. Sustainability is also shaping where people book: 64.2% say more sustainable travel offerings will influence their platform choice.

My Travel Impact answers that demand with an overview of the more sustainable choices a traveller has made through Trip.com, drawing on three parts of the journey:

• • Hotels: nights stayed at properties carrying Trip.com’s Certified Sustainable label, which is based on recognised third-party certification.
• • Flights: estimated emissions avoided from choosing lower-emission flight options, where comparable data is available, using the Travel Impact Model recommended by Travalyst.
• • Rail: estimated emissions savings from choosing rail over gasoline cars, where comparable data is available.

By bringing information previously spread across different travel products into one dashboard, My Travel Impact makes travellers’ choices easier to understand.

Exploring nature and outdoor destinations (41.6%), scenic rail journeys (34.1%) and visiting lesser-known destinations with fewer crowds (32.7%) lead the options travellers say would improve their experience, followed by staying in hotels with strong sustainability practices (31.9%) and travelling off-season (29.6%).

Sustainability also influences destination appeal. Good public transport or lower-carbon mobility (56.0%) and protection of natural and cultural heritage (50.6%) would most increase travellers’ interest in visiting.

Climate risks reshape how travellers plan

Extreme weather is already changing travel plans: 62.0% of travellers adjusted at least one aspect of a trip because of it, with 29.9% delaying or rescheduling a trip, 23.6% changing the season or timing of travel and 21.9% switching destination.

Younger travellers lead the shift

Gen Z and Millennials show the strongest engagement with more sustainable travel. Nearly seven in ten Gen Z (69.5%) intentionally chose more sustainable travel options, versus 63.0% of Millennials, 50.6% of Gen X and 40.6% of Boomers. More than three-quarters of Gen Z (76.7%) say more sustainable offerings would influence their OTA choice.

Trip.com Group works with industry partners including GSTC and Travalyst to support credible certification and consistent emissions information. At the same time, responsible travel guidance from organisations such as WWF helps inform the practical tips we share with travellers.

View the full report here: Trip.com Group 2026 Sustainable Travel Consumer Report

(Source: Trip.com Group)

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With Dussehra, Durga Puja and Diwali approaching, accommodation search trends on digital travel platform Agoda show travellers looking at a mix of international experiences and domestic leisure breaks. 

Based on searches made between 1 August and 30 September 2026 for stays between 15 October and 30 November, Indian travellers most often searched Bangkok, Phuket and Tokyo, while Goa, Puri and Udaipur were the most popular domestic destinations.

Asia leads festival tour itineraries

International travel interest for Indian travellers is led by destinations across Asia, with Thailand, Vietnam and Japan among the most searched countries, recording 55%, 86% and 125% growth in searches, respectively, compared to last year. 

Sri Lanka, on the other hand, recorded almost 262% year-on-year growth in searches among the top international destinations, followed by Hong Kong SAR, China, at nearly 138%, indicating growing interest across a mix of destinations that offer cultural, culinary and leisure experiences.

At the city or resort level, Bangkok and Phuket in Thailand recorded 65% and 51% growth in searches, respectively, offering travellers a combination of cultural landmarks such as the Grand Palace and Wat Pho along with local food and coastal experiences.

In Vietnam, Phu Quoc recorded 124% growth in searches by Indian travellers, with its beaches, island-hopping experiences and night markets offering a mix of leisure and local experiences. Hanoi recorded a 94% increase, with attractions such as the Old Quarter and Hoan Kiem Lake offering a glimpse of the city’s heritage. Tokyo also recorded 109% growth in searches from India, with the October to November travel window coinciding with its autumn foliage season, when spots such as Shinjuku Gyoen become popular for ‘Kōyō’, Japan’s tradition of enjoying the changing colours of the leaves.

Festive escapes return to perennial favourites

Within India, festive travel trends reflect a mix of leisure, cultural and nature-led getaways. Goa saw nearly 43% year-over-year growth in searches, while Udaipur grew by nearly 29%, reflecting continued interest in established leisure and heritage destinations. Puri recorded 318% growth in searches, followed by Ooty at 166% and Munnar at 107%, pointing to interest in coastal, hill and nature-focused breaks. Varanasi also saw 92% year-over-year growth, adding to interest in destinations tied to India’s cultural and spiritual heritage.

Agoda Country Director, Indian Subcontinent & Indian Ocean Islands, Gaurav Malik shared: “The festive period has traditionally been when travel and celebration come together, but the destinations people are considering reveal that there are now various ways to spend this time. Interest spans beach holidays, city breaks, cultural destinations, and hill station escapes, suggesting travellers choose destinations around the experience they want, rather than simply following a conventional itinerary. For Agoda, this also means helping people discover the right stay and experiences around increasingly diverse ways of travelling.”

(Source: Agoda)

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International visitor arrivals (IVAs) across 44 destinations reached 239 million in the early months of 2026, up 2.9% from the same period in 2025 and at 96.3% of the corresponding 2019 level.

With tourism recovery now largely complete at the regional level, growth is beginning to moderate, while performance continues to vary considerably between destinations.

In 2025, the region recorded 700.2 million international visitor arrivals across 46 destinations, reaching 99.3% of the 2019 total. Asia accounted for 74.7% of all arrivals, with 523.1 million visitors, while the Pacific reached 89.4% of its 2019 level and the Americas recovered to 94.2%.

Changing tourism landscape

The latest figures highlight the different paths destinations are taking as the region moves beyond the initial post-pandemic rebound. The USA recorded the most arrivals among the destinations covered, followed by Hong Kong SAR; Macao, China; Türkiye; and Mexico. Thailand and Japan also remained among the region’s leading destinations by arrival volume, while Vietnam and Korea (ROK) recorded particularly strong growth.

Korea (ROK) and Vietnam stand out for combining strong year-on-year growth with arrivals well above their comparable 2019 levels. Korea (ROK) recorded 10.7 million international visitor arrivals (IVAs), up 21.4% year-on-year and reaching 128.4% of its 2019 level. Vietnam recorded 12.3 million IVAs, up 14.9% year-on-year and reaching 144.5% of its 2019 volume.

Their performance contrasts with softer results in several established markets. The USA recorded 27 million IVAs, down 1% year-on-year, while Thailand recorded 15.9 million, down 4.9%. In 2025, arrivals also softened in several major markets, including the USA, Thailand, India and Cambodia.

From recovery to a new growth phase

“The recovery of tourism across Asia Pacific is an important achievement for our industry, but recovery does not mean that the environment has become predictable,” said PATA CEO Noor Ahmad Hamid. 

“We are operating in a world where disruption has become a constant – from geopolitical conflicts and natural disasters to economic pressures and changes in travel policies. Our ability to adapt, work together, and respond to changing traveller needs will be increasingly important.”

As the region moves beyond the initial post-pandemic rebound, the focus is shifting from restoring visitor numbers to building sustainable and resilient growth.

Travel facilitation and connectivity will remain important. Visa policies, air connectivity, and other transportation links can quickly influence where people choose to travel. At the same time, higher travel costs and more complicated travel procedures can affect demand.

The report also highlights the importance of diversification. Destinations that can attract visitors from a wider range of source markets and encourage longer stays can better manage changes in demand. For destinations that have already recovered beyond their 2019 levels, managing visitor flows and encouraging travel beyond peak periods and major gateways will become increasingly important.

“Tourism has shown remarkable resilience over the past several years,” added Hamid. “The next phase will require us to think differently about growth. Success will not simply be measured by how many visitors we receive, but also by the value tourism creates for destinations, businesses, communities, and travellers.”

The PATA Annual Tourism Monitor 2026 provides the latest analysis of international visitor arrivals across the Asia Pacific region and examines the trends shaping tourism as the industry moves from pandemic recovery towards a new phase of growth.

The report is available for purchase on the PATA website at www.pata.org/research-q1v63g6n2dw/p/annual-tourism-monitor-2026.

It is also available as a complimentary benefit to eligible PATA members. Access the PATA Info Hub for more information.

(Source: PATA)

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But in 2027, that familiar formula is likely to collapse. Travellers are choosing trips designed to shock their friends, booking by mood and selecting travel companions based on their bank balance. 

The defining feature of travel in the year ahead is the element of surprise, beyond what an algorithm could ever predict, according to the 11th annual edition of Booking.com’s Travel Predictions.

Based on data from more than 28,000 travellers across 32 countries and territories, including markets across Asia Pacific, alongside

employee insights on how people search for and book travel, Booking.com has uncovered defining trends for 2027. Here, the spotlight shines on the core trends

Plot twist trip

In 2027, travellers will humble everyone who thought they had it figured out, surprising themselves with a trip nobody saw coming. Gone is “that’s not really me”, with 75% of APAC travellers interested in choosing a vacation specifically to do something completely out of character.

The reaction from others is part of the appeal, with 41% actively wanting to surprise their friends and family with their travel choices. These trips are designed to disrupt the status quo, rewrite the story everyone thought they knew, and deliver the twist nobody predicted. 

Social Currency

Your travel budget isn’t just deciding where you go. It’s deciding who comes with you. In 2027, budget is becoming the most ruthless filter on the guest list — and nobody is safe. More than half of APAC travellers (56%) have reconsidered who to invite on a trip because of spending differences, while 54% have experienced tension or disagreements during a trip because people had different expectations about money.

For 43%, the solution has been even more drastic: admitting they have removed people from a travel group entirely. And for parents? The kids might not make the cut either — with 68% of parents keen to travel child-free so they can spend more on themselves. Welcome to the era of the brutally curated travel companion list. Check your bank balance. Then check the guest list.

Vibe check

More than four in five (83%) APAC travellers would use a search tool that recommends destinations based on how they feel. Unsurprisingly, Gen Z have entered their feels era and are ready to hand over their wearable data, phone metrics, and entire emotional state to find the right destination, with 81% of Gen Z travellers willing to share this information with a travel provider to help personalise their trip, compared to just 47% of boomers. Search by emotional intent has arrived. Mood ring, meet search filter.

The All-Exclusive

The all-inclusive buffet has served its last course. As medications reshape appetites, sobriety culture grows, and ‘macro-conscious’ eating becomes the norm, travellers are portion-controlling their vacations too. 

The change starts with how travellers feel about themselves: 74% of APAC travellers say at least one health, body, or lifestyle change has influenced their choice of vacation destination or activities in recent years.

And travellers no longer want to pay for what they won’t consume – the open bar they’re skipping or the buffet they’re avoiding. In 2027, less is more: 66% want a package that lets them remove services they don’t expect to use. Furthermore, 66% would let their diet influence the accommodation or destination, showing that the destination now needs to fit the lifestyle. Moving forward, the most appealing travel package isn’t the one that includes everything.

Trip to the Beyond

The other side of travel is calling, and in 2027, some travellers are ready to answer. While most typical trips promise sun, sea and relaxation, a growing number are seeking something altogether more unsettling: haunted histories, paranormal encounters, and the chance to sit with questions about death, memory and what might lie beyond it. The appetite for darker, more mysterious travel is rising, with 65% of APAC travellers interested in experiences that confront the paranormal head-on.

And for those who want to go further? Just over half (51%) would seek an experience hoping to speak to someone on the “other side.” In comparison, 52% are curious to take part in experiences that confront difficult questions about the afterlife, death, or spirituality. Away from the rhythm of everyday life, travel creates a rare kind of openness: a chance to reflect, remember, and, for some, feel closer to those they have lost. Turns out the most sought-after destination in 2027 isn’t a beach. It’s the beyond.

Hotel in the Sky

The flight used to be something you survived, but in 2027 it’s where the holiday starts. Wellness culture has taken over hotels, attractions, and destination experiences – now travellers want the same from 35,000 feet in the air. With 90% of APAC travellers saying they’d take a long-haul journey if it’s guaranteed they’d arrive rested and refreshed, the pressure is on to deliver. High on the flight wish list? Food and drink menus or caffeine-timing guidance designed to support sleep (37%), lighting designed to reduce jet lag (21%), and skincare kits (21%) are the bare-minimum survival kit. 

For a bold minority, wellness in the air goes even further. Nearly a quarter (23%) of travellers would go so far as to choose a designated “no-children, quiet zone” on board. The destination has always sold the trip, but in 2027 the flight becomes part of the getaway, with travellers expecting to arrive feeling as refreshed as when they left.

Sweat Synergy

Solo travel is getting a team upgrade. In 2027, the real reason solo travellers are crossing finish lines around the world isn’t the medal; it’s who’s next to them at the end. The strongest proof comes from experience: two-thirds (66%) of APAC travellers who have travelled alone say a shared physical activity or challenge has led to a lasting connection or friendship.

The sport is the excuse while the connection is the reason, as 60% would be interested in joining a community of like-minded athletes or people while travelling. Shared suffering fast-tracks friendship like nothing else: the wall at kilometre 38, the post-race debrief, the group chat that never goes quiet.

For the full Booking.com’s 2027 Travel Predictions report, visit: https://www.booking.com/articles/2027-travel-predictions.html

(Source: Booking.com).

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These services, which sustain the aviation sector’s robustness, will grow at a 3.8% compound annual growth rate (CAGR), supporting an increasing world aircraft fleet of 45,550 by 2045. Over the same 20-year period, passenger numbers will double to 10 billion.

This will create a cumulative need for 730,000 maintenance technicians, 660,000 pilots, and 1,050,000 cabin crew, totalling more than 2.44 million additional skilled people.

Digital solutions and connectivity underpin all sectors of the services market, helping airlines improve operational efficiency, reduce disruptions such as delays and cancellations, increase maintenance agility, and provide real-time connectivity to meet passenger expectations for a seamless journey.

Airbus’ GSF outlines six key service segments

Off-Wing Maintenance (2045: US$217 billion, +3.7% CAGR) — Doubling in value driven by an increasing number of shop visits due to an ageing and growing global fleet. Material supply is significant, reflecting demand for parts support and repair.

Maintenance Operations Support (2045: US$104 billion, +4.3% CAGR) — This new cluster includes on-time inventory provision, quality, and engineering support to ensure continued airworthiness and aircraft reliability.

On-Wing Maintenance (2045: US$36 billion, +2.8% CAGR) — Covers light inspections through heavy checks and is growing in line with the expanding global fleet.

Digital & connectivity (2045: US$27 billion, +5.3% CAGR) — The fastest-growing market, this is expected to triple over the next two decades.

Modifications & Upgrades (2045: US$21 billion, +2.6% CAGR) — Upgrades of older aircraft through cabin retrofits and modern technology integration. 

Training (2045: US$17 billion, +3.1% CAGR) — Addressing a massive new workforce requirement, the industry must intensify efforts to attract and train new talent.

Over the next 20 years, Europe & CIS, North America, and China will remain the largest services markets by total demand, while Asia (Asia-Pacific, China, and South Asia) is projected to be the fastest-growing. The Airbus GSF is aircraft agnostic, focusing on passenger jets with capacities exceeding 100 seats and freighters with payload capabilities above 10 tonnes.

(Source: Airbus)

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Australians made 588,490 trips to Vietnam through August 2026, up 17.4%. In August alone, trips jumped 30.3%.

China and Japan are also surging. Trips to China rose 13.1% to 750,870, and Japan is now just shy of one million Australian visitors. Together with Vietnam, they added almost 250,000 trips over the year.

Australians took 12.77 million overseas trips in total, up 3.2%.

The findings come from the ATIA October 2026 Travel Trends Report, based on Australian Bureau of Statistics overseas arrivals and departures data analysed by ATIA. (Reporting period: overseas departures to August 2026). 

Asia climbs the rankings

Australians made 750,870 trips to China in the year to August, up 13.1%. 

India has also increased in popularity as a destination with 622,820 Australian visitors, up 5.3%.

Vietnam was the fastest-growing major destination, up 17.4% to 588,490 visitors. That leaves it just 60 trips short of the UK, on 588,550.

Favourites hold firm

Indonesia remains Australians’ most popular destination, with 1.81 million trips, up 3.2%. New Zealand follows with 1.50 million, up 5.6%.

Japan ranks third, with 989,240 Australian visitors, up 8.1%.

Classic favourites still in demand

The US and UK remain two of the most popular long-haul destinations for Australians, with 678,390 and 588,550 Australian visitors respectively in the year to August. Both eased on last year, while Asia saw the strongest growth.

Seven of Australia’s top ten destinations grew year on year.

August standouts

Australians made 986,230 overseas trips in August, up 1.5% on the same month last year.

Vietnam led the month, up 30.3% to 45,630 trips. Fiji rose 13.7% to 41,950, Indonesia climbed 10.6% to 178,830, and New Zealand grew 6.6% to 120,830.

Travellers can find an ATIA-accredited travel agent or tour operator at traveltick.com.au.

ATIA Director of Compliance and Membership Nina Hedges commented: “Australians’ appetite for travel keeps growing. Australians took 12.77 million overseas trips over the past year, up 3.2%, with almost 400,000 more journeys than the year before. That’s a strong vote of confidence in travel.

“Asia has become the region Australians can’t get enough of. Travel to China is up more than 13% on last year, and Japan is sitting just shy of one million Australian visitors. That’s a remarkable shift in a short space of time.

“Vietnam is the one to watch. It’s growing faster than any other major destination and sits just 60 trips behind the UK. On current trends, it won’t stay behind for long.

“The US and UK are still important markets, with more than half a million Australians visiting each of them every year. Wherever people are heading, an ATIA-accredited travel agent or tour operator can help them plan with confidence and book with a business that meets the industry’s standards.”

(Source: ATIA www.atia.travel)

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The findings bring together national park escapes, coastal destinations, and cultural experiences, offering inspiration for travellers planning their Thailand trip.

Drawing on Traveloka’s platform insights across Southeast Asia, the Index highlights destinations gaining momentum in individual origin markets. Thailand’s domestic picture includes familiar getaway options alongside destinations that offer a different setting for exploring the country. The findings offer a starting point for travel planning, but reflect activity on Traveloka rather than the size of Thailand’s overall tourism market.

From national parks to coastal getaways, Khao Yai ranks first on the Index’s Thailand domestic fastest-riser list, followed by Pattaya, Si Racha, Nakhon Ratchasima, and Sakon Nakhon. Khao Yai’s national park setting puts nature at the centre of the local story, while Pattaya and Si Racha bring coastal destinations into the mix. Nakhon Ratchasima and Sakon Nakhon add further variety to the domestic list.

Koh Chang adds an island perspective 

In the Index’s “Next Destination” section, searches from the Thailand market rose by more than 40% year on year. The increase points to growing search interest in the island and complements the domestic destination rankings. For travellers considering an island break, the report puts Koh Chang among the places worth exploring.

Sacred landmarks and historic cities in focus

Complementing the SEA Index, a separate analysis of Traveloka’s Thailand-market data shows accommodation searches for Nakhon Phanom rose around 50% year on year in Q3 2026. Its Mekong setting and the province’s sacred landmarks inspire exploration of northeastern Thailand’s cultural heritage.

Ayutthaya and Nakhon Si Thammarat also recorded growth in accommodation searches, bringing historic temples, ancient ruins and Buddhist heritage into the domestic travel picture.

Faith and heritage also feature in the regional Index. Accommodation bookings from Indonesia to Mecca rose by more than 50% year on year, while bookings from Vietnam to Luang Prabang more than doubled from a smaller base. These regional findings provide context for the local heritage extension, with distinct origin markets and destination patterns.

Explore the Q3 2026 SEA Index at HERE

(Source: Traveloka)

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September 2026 (year-over-year % change): 

Occupancy: 75.6% (+9.7%)

ADR: AUD242.11 (+16.2%)

RevPAR: AUD182.99 (+27.5%)

Alongside the ADR and RevPAR highs, Melbourne posted its highest September occupancy since 2019. 

Each of the market’s key performance indicators peaked on the night (Saturday, 26 September) of the final match between Fremantle and Brisbane: occupancy (93.4%), ADR (AUD420.50) and RevPAR (AUD392.84). 

The Melbourne Royal Show, which ran from 24 September to 4 October, also helped boost business for the city’s hotels.

Demand and room rates also rose as the NFL hosted its first game in Australia at the Melbourne Cricket Ground on Friday, 11 September. The night before the Los Angeles Rams-San Francisco 49ers game pushed occupancy to 89.3%, while ADR and RevPAR climbed to AUD372.09 and AUD332.12, respectively.

For more information, visit www.costargroup.com. 

(Source: CoStar).

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The annual travel trends report launched alongside a list of next year’s best-value destinations and key shifts expected in the travel industry.

In a fragmented and often overstimulating world, travellers increasingly seek value not just in what they spend, but in what they gain. Whether that means unplugging completely, journeying for an exclusive purchase, maintaining a workout routine on the road, or chasing a favourite sound across borders, getaways now mirror how we choose to live.

And despite broader consumer spending slowing and global economic tides shifting, travel demand remains positive – with 89% of Singapore travellers planning to travel as much, if not more, in 2027. Instead of sacrificing trips, holidaymakers are adapting by prioritising what matters most to them, including finding authentic local experiences (37%), seeking convenience and familiarity (37%), and keeping costs low (36%). 

Cost remains the bottom line for those aged 17 choosing their next travel destination – the most important deciding factors are accommodation budgets (51%) and airfares (51%).

In an uncertain world where travel remains fluid and malleable due to world events, travellers are being more cautious by allocating more budget to travel insurance (32%), protecting themselves from unforeseen circumstances that may affect their travel plans. 

Seven trends shaping travel in 2027

1. Signal severance: 80% of Singapore travellers are somewhat able to disconnect during their travels to different extents. Driven by digital fatigue, constant connectivity, and Singapore’s fast-paced work culture, travellers are logging off during their holidays to be more attuned to themselves. As more people want to unplug, trending digital detox spots like Yining, China (+193% Year-on-Year) and Kilimanjaro, Tanzania (+84% Year-on-Year) are seeing rising demand. 

2. Pilgra-merch: The best keepsakes are the ones you must travel to secure. Travel Trends 2027 research found that Singapore travellers are building itineraries inspired by distinctive regional apparel, artisanal crafts and location-exclusive items. Over one in two (56%) take a trip specifically for items they can’t buy online.

3. Sound bound: Music has become one of the biggest drivers of global travel, but beyond stadium tours, regional sounds and local culture are driving destination choices. Cultural immersion is a priority, as one in five (18%) state cultural immersion to be the most important factor when planning a music-related trip. Traditional concert venues and carnival experiences also rank highly for both Gen Z (41% and 37%) and Millennials (31% and 34%).

4. Currency chasers: Savvy spenders can make their money go further in 2027 by actively matching destinations to take advantage of positive foreign exchange rates. Nearly half (44%) of travellers, including 55% of Gen Z and 49% of Millennials, have switched destinations to take advantage of better exchange rates, directly influencing destination choices.

5. Multi-mooning: Having just one honeymoon is no longer the trend for young couples in Singapore. Couples are spreading romance across a series of meaningful escapes, from mini-moons just after the wedding to dream trips years later. 31% of travellers (rising to 45% of Gen Zs) now opt for multiple “mini-moons” to celebrate their wedding rather than a single traditional honeymoon. Popular multi-moon destinations include Udaipur, India and ⁠⁠Qingdao, China, which have seen 119% and 105% Year-on-Year growth in searches, respectively.

6. Grand odysseys: In a fast-paced world, the world’s oldest stories inspire us to travel and be closer to ancient heroes, mythology and cultures. Films like The Odyssey have inspired 38% of travellers to plan a trip, while half (54%) were inspired by architectural wonders (e.g. Pompeii, the Parthenon, and the Colosseum).

7. Gym-cation: Health and fitness travel is inspiring people to seek out destinations where staying active and prioritising protein-rich healthy choices is as easy as sightseeing. Over two-thirds of Gen Z (78%) are more likely to book a hotel which serves a nutritious breakfast, and 32% of Gen Z travellers prefer hotels with gyms and are willing to choose one hotel over another if the fitness offering is better. Bangkok, Mumbai, New York, Phuket, and Seoul top the list of destinations for global travellers using Skyscanner’s hotel gym filter. 

Trending and best value destinations

Skyscanner’s experts highlighted 10 destinations seeing the biggest year-on-year search surges to help travellers experience the buzz while they’re still largely undiscovered. Belitung in Indonesia has come out on top, with a massive 388% increase Year-on-Year as adventurous travellers look past traditional capitals for untouched sandy beaches. 

For travellers looking to stretch their holiday budget further in 2027, Skyscanner’s experts have tracked the top destinations where airfares have fallen the most year-on-year, coupled with competitive accommodation pricing. Chicago, US, claims the top spot for value, leading the list with a massive 47% price drop, offering an affordable gateway to neighbourhood jazz clubs and world-renowned festivals. 

Horizons: The future of travel

Travel Trends 2027 research suggests that rising costs aren’t stopping travellers from getting away, but they are making for smarter planners and spenders. Instead of cutting back on the number of getaways, travellers are focusing their budgets on where it matters most, which for Singapore travellers means seeking authentic local experiences (37%).

For trip inspiration, human connection still beats bots. YouTube, Instagram and TikTok lead as the top sources of holiday ideas (58%, 48% and 39%), comfortably beating out AI chatbots and tools (19%). This is stronger for Gen Z, as they tend to trust recommendations from their friends (58%) and family (57%) the most. 

To read more about the Travel Trends 2027, check: Skyscanner Singapore’s Travel Trends 2026.  

(Source: Skyscanner)

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The research reveals growing interest in practical uses such as everyday spending, travel, and cross-border money movement, while limited understanding and trust concerns remain barriers to wider use.

As stablecoins move beyond their crypto-native roots, consumers are beginning to view them less as a crypto-trading instrument and more as a potential tool for everyday spending, travel and cross-border transfers. 

Yet misconceptions remain widespread, with close to half believing stablecoins can only be used to buy or sell other cryptocurrencies. Turning this interest into everyday utility will depend on making stablecoins easier to understand and use through trusted, familiar and regulated payment experiences.

“We’re seeing a meaningful shift in how consumers across Asia Pacific think about stablecoins,” said Visa Head of Digital Currencies, Asia Pacific Nischint Sanghavi. “Consumers are beginning to see how stablecoins could support the ways they already spend and move money, particularly through online purchases, travel and cross-border transfers. The opportunity now is to turn that interest into trusted and familiar payment experiences that work at scale.”

Rising interest in stablecoin use

Across Asia Pacific, 46% of consumers say they are likely to use stablecoins within the next five years, compared with 16% who have used them in the past 12 months. Interest extends to everyday online purchases, travel spending and overseas shopping, pointing to potential use beyond investment or crypto trading. Cross-border money movement is another area of potential, with 49% believing stablecoins could become a common way to move money across borders within five years.

This points to possible relevance for remittances, international transfers and other payment needs. Yet understanding has not caught up with these emerging use cases: 49% of consumers who are aware of stablecoins still believe they can only be used to buy and sell other cryptocurrencies.

Market-level findings show where stablecoin awareness and intent are strongest across Asia Pacific. Hong Kong (84%), India (80%) and Thailand (77%) recorded the highest awareness, while Vietnam (67%) and India (67%) showed the strongest intent to use stablecoins within the next five years. These findings highlight the importance of making stablecoins available through secure payment experiences consumers already recognise and trust. Visa is already working with banks, regulated financial institutions and payment partners to connect stablecoin capabilities with familiar ways to pay and move money.

Trust and understanding remain barriers

Stablecoins have entered mainstream awareness across Asia Pacific, with 66% of consumers aware of them. Yet only 6% accurately understand how stablecoins work, while misconceptions remain, with 41% believing stablecoins always increase in value.

Trust is also holding consumers back. Among those aware of stablecoins but who have never used them, 38% cite concerns about fraud or scams, while 36% point to a lack of understanding. Consumers show the strongest preference for regulated institutions, with government or central bank-linked entities (27%) and banks or regulated financial institutions (26%) ranking as the most trusted providers.

Visa is working with banks, regulated financial institutions, and payment partners to bring greater security, compliance, and usability to stablecoin-enabled experiences, including through the Visa Stablecoin Platform, which helps clients mint, move, and manage stablecoins.

About Visa Consumer 360 study
Visa commissioned the Consumer 360 study in 2026, with fieldwork conducted between June and July 2026. The study surveyed 14,250 consumers aged 18 to 65 across 14 Asia Pacific markets — Mainland China, Taiwan, Hong Kong, Japan, Korea, Singapore, Malaysia, Thailand, Indonesia, the Philippines, Vietnam, India, Australia and New Zealand.

(Source: Visa)

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