SYDNEY, 13 November 2026: The Western Sydney Tourism Taskforce (WSTTF) has launched ‘A World At Your Doorstep’, the region’s first unified destination campaign, delivering on a key recommendation from industry research that called for Western Sydney to be promoted more prominently as a destination in its own right.
Developed in direct response to feedback from members and industry stakeholders, the campaign unites Western Sydney’s 13 Local government districts under a shared destination platform designed to grow tourist visits.
Unveiled to nearly 400 industry attendees at the recent 2026 Western Sydney Tourism Awards, the campaign invites visitors to step through a series of doors and discover the region’s extraordinary range of experiences.
Western Sydney’s campaign ‘A World at Your Doorstep’ highlights the region’s attractions — Cabramatta’s Lunar New Year celebrations, Parramatta’s Little India, and Canley Vale’s buzzing entertainment precinct — as well as major event venues at CommBank Stadium, Accor Stadium, Liverpool Powerhouse, and the Coliseum Theatre.
Visitors can also explore the UNESCO World Heritage-listed Blue Mountains, cruise the Hawkesbury River, encounter native wildlife at Featherdale Wildlife Park, or experience thrills from whitewater rafting and iFLY Downunder in Penrith to hot-air ballooning and URBNSURF at Sydney Olympic Park.
The campaign focuses on the region’s rich heritage and agricultural heartland, from Old Government House and the Macquarie Towns to Bilpin orchards, Hawkesbury farm-gate trails, Gledswood Homestead & Winery, the heritage steam trains of Thirlmere, as well as Aboriginal cultural experiences
A region of connected experiences
Developed by the Western Sydney Tourism Taskforce (WSTTF) in consultation with members and industry, ‘A World At Your Doorstep’
brings together Greater Parramatta, the Hawkesbury, Macarthur, Fairfield, Liverpool and wider South Western Sydney under one unified tourism narrative.
Eight tourism pillars underpin the campaign, reinforcing the breadth of experiences available across the region: Nature & Wilderness; Wildlife Encounters; Sport, Music & Art; Adventure; Living Culture; Heritage, History & Agritourism; Urban Centres & Hotels; and Food & Wine Experiences.
“This campaign is significant because it has been developed in direct response to feedback from our industry, which told us that Western Sydney needed to be positioned more strongly as a destination in its own right,” said Western Sydney Tourism Taskforce Chair Fazila Farhad.
A new gateway for tourism growth
The campaign launches at a pivotal time for Western Sydney, with major investment across the region including Western Sydney International Airport, Powerhouse Parramatta, the redevelopment of Riverside Theatres, new hotels, conference facilities and night-time economy precincts creating new opportunities to attract visitors and encourage longer stays.
The region welcomed 29.6 million visitors and generated AUD9.6 billion in visitor expenditure in the year ending June 2026, accounting for 43% of all visitors to Sydney. ^1
^1 Destination NSW, National and International Visitor Survey data, year ending June 2026.
About the Western Sydney Tourism Taskforce
The Western Sydney Tourism Taskforce NSW Inc. is the region’s leading tourism industry association. It advocates for and promotes Western Sydney’s visitor economy across the entire region. An independent, member-based body, the Taskforce represents the industry as a whole, connecting accommodation providers, attractions, tour operators, venues, hospitality businesses and stakeholders. It aims to showcase the region’s rich cultural diversity and outdoor attractions to a global audience and to position Western Sydney as a premier destination for domestic and international visitors.
(Source: Western Sydney Tourism Taskforce NSW)
