BEIJING, 15 October 2026: The Langkawi Development Authority (LADA) is strengthening its presence in the China market by participating in the Tourism Malaysia Sales Mission to China.
The popular island destination in northern Malaysia presents the Naturally Langkawi story to four key cities, Beijing, Zhengzhou, Wuxi, and Jinan, from 12 to 19 October 2026.
The roadshow also spotlighted the launch of LADA’s official Naturally Langkawi presence on Xiaohongshu (Rednote), one of China’s leading lifestyle and travel discovery platforms.
The tie-up with Xiaohongshu (Rednote) extends Langkawi’s digital engagement with Chinese travellers and introduces them to Langkawi’s natural landscapes, cultural character and distinctive island experiences.
Samuel Lee Thai Hung, Deputy Director General of Tourism Malaysia, Waffa Wahida binti Zainol, Tourism Manager of LADA, and the Malaysian Inbound Chinese Association (MICA) President Datuk Dr Angie Ng jointly officiated at the launch in Beijing.
LADA’s participation in the four-city roadshow reflects its continued commitment to strengthening relationships with the China travel trade and increasing awareness of Langkawi among Chinese travellers. Through a combination of B2B engagement and digital storytelling, the initiative aims to present Langkawi through a broader lens – one that goes beyond the traditional sun-and-sea holiday.
At the heart of this approach is “Feel Again”, Naturally Langkawi’s emotional invitation to experience the island through moments of wonder, connection, indulgence and possibility. From its ancient landscapes and UNESCO Global Geopark heritage to its beaches, wildlife and local experiences, Langkawi offers travellers space to slow down, reconnect with nature and experience something different.
“China remains an important market for Langkawi, and this roadshow provides a valuable opportunity for us to strengthen our relationships with the travel trade across key cities while bringing the Naturally Langkawi story directly to Chinese travellers,” said Waffa, Tourism Manager of LADA.
“Through Xiaohongshu, we can share Langkawi in a way that reflects how today’s travellers discover and experience places – through visual stories, authentic recommendations and experiences worth remembering. We want Chinese travellers to see that Langkawi is more than a beautiful island. It is a place where they can reconnect with nature, discover new experiences and, ultimately, feel again.”
Naturally, Langkawi on Xiaohongshu
As part of its digital engagement in China, LADA will use the Xiaohongshu (Rednote) platform to showcase a selection of experiences that reflect the different ways travellers can discover and connect with Langkawi. Chinese travellers can now follow the official Naturally Langkawi account on Xiaohongshu (Rednote) for travel inspiration, curated experiences and stories from across the island.
(Source: Your Stories — LADA)
