BANGKOK 14 October 2026: Under the MaxiMICE Thailand brand, TCEB has designated Chiang Rai and Khao Yai as inspiring new MICE destinations, offering distinctive experiences that can elevate any event.
Thailand Convention and Exhibition Bureau (TCEB) President Dr Supawan Teerarat said: “MaxiMICE Thailand positions Thailand as a dynamic host where business events connect with cultural depth, community development and ecological stewardship.
Two curated post-event tour routes featuring Chiang Rai and Khao Yai present new possibilities for incentive travel, corporate retreats and international gatherings.
The Chiang Rai “Farm to Cup” Journey offers MICE travellers a curated post-tour experience, organised by The Association of Thai Tour Operators (ATTO). It combines Chiang Rai’s highlights — premium tea and coffee enterprises — with Akha ethnic gastronomy, plus a venue for outdoor events amid tea plantations, mountainous scenery, and northern Thai “Lanna” culture.
Chiang Rai experiences
The journey highlights Chiang Rai’s capability to create distinctive incentive and corporate programmes with a strong sense of place.
- • The Roastery by Roj – discover the journey behind premium coffee
- • Triple A Doi Chang Coffee Factory – premium coffee from cultivation, processing, roasting and brewing
- • Doi Chang – Thailand’s renowned Arabica coffee-growing region
- • LEGROR Restaurant – ethnic “Akha” cuisine and local recipes
- • Singha Park Chiang Rai – venue for outdoor events, combining the setting of nature, agriculture, recreation and adventure
- • Bhubhirom Restaurant – cuisine with quality ingredients from local farms
- • Choui Fong Tea Plantation – tea leaf selection techniques and tea tasting
- • Doi Pha Mee Coffee House – a journey of sustainable livelihood with coffee cultivation
- • Mae Fah Luang Art and Cultural Park – a centre exhibiting art, craft and local wisdom in northern Thai or Lanna culture
- • Walking Street in Chiang Rai – a vibrant platform to connect with local artists and producers
- • Wat Rong Khun – internationally acclaimed cultural landmark of Chiang Rai
Khao Yai — nature and wellbeing
Khao Yai combines natural landscapes, art therapy, wellness, and culinary experiences, making it an ideal destination for programs balancing business and leisure.
Experiences
- • Ban Mak Muang — mango-themed farm
- • Khao Yai Art Forest – a nature-based art institution
- • Elephant Conservation Centre Khao Yai – educational activities centred around Asian elephant conservation, local ecosystems, and community awareness
- • Pen Lao authentic Isan cuisine
- • Varin Wellness & Spa — Thai massage, aromatherapy, detox programmes, and luxury spa experiences
- • Lamaya Restaurant & Bar — Western cuisine plus farm-to-table menus
- • GranMonte Vineyard and Winery
- • Mother Say No — fusion restaurant
(Source: TCEB)
