HONG KONG, 4 September 2026: The 41st ITE (Leisure) and 22nd ITE-MICE will take place from 10 to 13 June 2027 at Hong Kong Convention & Exhibition Centre, with separate B2B and B2C days, connecting global exhibitors with serious buyers and affluent travellers from the Greater Bay Area (GBA) and beyond.
With core cities like Hong Kong, Shenzhen and Guangzhou, the GBA remains an economic powerhouse. Its GDP of USD2.15 trillion makes it the world’s 10th-largest economy. At the same time, Hong Kong, home to 40% of the GBA’s high-net-worth families (RMB10 million+), alone spent USD30.3 billion on outbound travel in 2025, with residents making 15.7 departures per capita annually.
ITE2026 – the 40th anniversary edition – featured 602 exhibitors from 69 countries/regions and drew 8,442 trade buyers (20% from Guangdong, 16% from other Chinese provinces and 17% from other Asian markets). Trade visitors included 54% travel agents and 22% MICE professionals. Public attendance exceeded 74,000 frequent and affluent travellers: 75% took multiple holidays in 2025 and 63% plan higher travel budgets in 2026.
Pre- and post-show online interest was strong: 881,102 visits to ITE’s trade website www.itehk.com from March to July 2026 – peaking at 290,670 in June.
ITE’s B2B programme includes Business Matching (buyers seated by markets, exhibitors come to them), KOL networking sessions, and rentable in-hall meeting rooms for hosting workshops or presentations. The B2C programme features over 100 seminars and themed displays.
(Source: ITE Hong Kong)
