MUMBAI, India, 6 December 2023: Kuwait-based low-cost carrier Jazeera Airways recently hosted an event in Mumbai for social media influencers and travel agents to officially announce the arrival of its new social media platforms focusing on India’s travel market.
Andrew Ward commented: Social media and the partnership with influencers are at the heart of our marketing programmes at Jazeera. We have recently run two successful influencer trips to Turkey and Kuwait, as well as working with individual influencers on other destinations.”
He noted that Jazeera India’s Facebook and Instagram platforms would “engage with influencers, customers and trade partners featuring locally relevant content.”
Jazeera Airways regional manager- South Asia Romana Parvi emphasised the role of loyal travel agents who have played an integral role in Jazeera’s journey.
“We are extremely grateful to all our loyal travel trade agents. We look forward to their continued support in the years ahead.”
She went on to share the airline’s vision of expanding to newer destinations and initiating operations from additional Indian gateways in the future.
Currently, Jazeera Airways connects India to a global network, serving 64 popular destinations across the Middle East, Central and South Asia, Africa, and Europe. In a nod to planned expansion, the airline took delivery of two additional aircraft in the last quarter, operating a fleet of 22 across its network. Jazeera also embraced sustainability, becoming the first Middle East low-cost carrier to switch to eco-friendly in-flight food service ware, reducing 300 kilograms of plastic monthly and aligning with a net-zero emissions goal by 2050. The airline has also partnered with Expliseat to install 2,000 ultra-lightweight seating options across its Airbus fleet. These seats will deliver a substantial weight saving of 1.2 metric tons per aircraft.
Jazeera eyes growth in new destinations and initiatives in countries like Iran, Iraq, Saudi Arabia, and Eastern Europe.