Launching on 4 July 2026, the evening event will headline Beat The Summer, the Water Park’s celebration running from 4 July to 31 August 2026.

Taking place on selected weekend evenings, Canton Beats will transform Manulife presents: Horizon Cove into a high-energy waterfront party destination, with popular DJs spinning nostalgic Cantopop remixes, golden hits and upbeat party tracks.

The first four event nights will feature international guest DJs: South Korea’s DJ Sura, known for her high-energy EDM sets, on 4 July; Malaysia’s DJ Amber Na, an online personality with over 17 million followers, on 5 July; DJ KIXON, popular in Mainland China for his crowd-commanding performances, on 11 July; and South Korea’s DJ SunB, a doctor-DJ known for his dynamic live sets, on 12 July.

From classic Cantopop anthems to high-octane remixes, Canton Beats captures the sound, colour and collective nostalgia of Hong Kong’s music culture. Set along the Southern District coastline, the event is designed for those seeking a distinctive summer experience.

As part of Beat The Summer, Canton Beats brings an 1980s-inspired Hong Kong theme to Water World Ocean Park Hong Kong. By day, guests can cool off across indoor and outdoor attractions. At night, the fun continues with music, lights and an upbeat party atmosphere by the water.

Canton Beats event details

Date: 4 July to 30 August 2026, every Saturday and Sunday, except 22 August 2026

Time: 6:30pm to 9:30pm

Location: Manulife present: Horizon Cove

International Guest DJ Performances: DJ Sura on 4 July, DJ Amber Na on 5 July, DJ KIXON on 11 July, DJ SunB on 12 July

Visit the Water World Ocean Park Hong Kong website for more details and ticketing information. Tickets are priced from HKD272. 

(Source: Water World Ocean Park Hong Kong)

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The farewell dinner and handover to next year’s hosts was led by Chaiphon Phapirat, Deputy Governor of Chonburi Province; Kiatsak Sriwongchai, Deputy Mayor of Pattaya City; and Wittaya Khunpluem, Prime Minister of Chonburi Provincial Administrative Organisation.

Around 429 tour operators from around the world and 60 overseas media attended Thailand Travel Mart Plus 2026 (TTM+) between 9 and 11 June 2569 at the Nuch Pattaya International Convention and Exhibition Centre in Chonburi province. 

Dates for TTM+ 2027 have yet to be announced, although traditionally the national B2B tourism show convenes in early June.

TAT Governor Thapanee Kiatphaibool congratulated Khon Kaen province as the host of Thailand Travel Mart Plus (TTM+) 2027. The flag ceremony was presented to the delegation from Khon Kaen province, led by the Deputy Governor of Khon Kaen province.

Thailand Travel Mart 2027 will be held at the Khon Kaen International Convention and Exhibition Centre, also known as the CP Hall (owned and operated by CP Land).

However, the most popular and convenient district for a hotel stay in Khon Kaen is Nai Mueang (inner city). Because Khon Kaen is heavily centred around business, education, and transport, downtown is divided into three main hotspots depending on what you want to be close to during your stay:

Central Plaza & Mittraphap Road Area (Best for KICE Events)

If you are attending a major trade show or convention at KICE, this is usually the top choice. It sits right on the main highway corridor.

Why it’s popular: It puts you right next to the city’s premier shopping mall (Central Khon Kaen) and offers quick, direct vehicle access down Mittraphap Road straight to KICE (about a five to 10 minute drive south).

Top Hotels: Avani Khon Kaen Hotel & Convention Centre, Pullman Khon Kaen Raja Orchid (slightly closer to the centre but easily accessible), and Ad Lib Hotel Khon Kaen (located right at the Innovation Centre).

Bueng Kaen Nakhon Lake Area (Best for Leisure & Atmosphere)

Located on the southeastern side of Nai Mueang, this area centres around a massive, scenic public lake.

Why it’s popular: It is incredibly scenic, surrounded by walking paths, local shrines, the beautiful nine-level Wat Nong Wang stupa, and excellent lakeside Isan restaurants and night markets. It feels less frantic than the highway corridor.

Top Hotels: A mix of boutique hotels, lakeside apartments, and properties like The Lake Hotel.

Khon Kaen University (KKU) / Kangadan Area (Best for Budget & Café Culture)

Situated on the northern edge of the central district, this is the massive university campus area.

Why it’s popular: The area surrounding the campus (especially around the “U-Centre” or Kangadan side) is packed with trendy coffee shops, cheap local eateries, and buzzing student night markets. Hotels here offer excellent value for money.

Recommendation for tourism industry events

For high-profile events like TTM+ 2027, the Central Plaza-Mittraphap Road strip is highly recommended. It keeps logistics straightforward, is home to the city’s upscale business hotels, and provides a clear, traffic-friendly straight shot down the highway to KICE.

This year’s event, held 20 km from Pattaya City, was supported by 428 sellers. Of these, 350 sellers were returning participants who had previously joined TTM+, while 78 sellers were first-time participants.

In addition, three national tourism organisations from Laos, Bhutan and Myanmar also joined the event.

Breakdown of TTM seller categories for the 2026 event.

(Source: TAT)

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Halal In Travel (HIT) Awards 2026

The HIT Awards 2026 recognised the destinations, brands, and individuals who are raising the bar for Muslim-friendly travel. Winners span four categories:

Mastercard-CrescentRating GMTI Awards

Top Muslim-friendly Destination of the Year: Malaysia — once again the world’s highest-ranked Muslim-friendly destination, its lead built on a mature halal ecosystem, extensive certified accommodation, and deeply embedded Islamic heritage that few destinations can match.

Muslim-friendly Destination of the Year (2nd place): Indonesia, Türkiye, and Saudi Arabia — three destinations occupying joint second place, each representing a distinct model of Muslim-friendly excellence: Indonesia’s breadth and cultural depth, Türkiye’s heritage-meets-modernity offer, and Saudi Arabia’s unparalleled spiritual significance alongside a rapidly evolving modern tourism infrastructure.

Top Muslim-friendly Destination of the Year (non-OIC) Singapore

The benchmark non-OIC destination, combining rigorous halal certification under MUIS, dense prayer facility coverage, and a multicultural environment that makes Muslim visitors feel genuinely at home.

Accessible Muslim-friendly Destination of the Year

Joint winners — Singapore, Hong Kong, and Malaysia — recognised across both OIC and non-OIC categories. Hong Kong and Singapore each scored 84 and tied at #1 non-OIC for accessible travel; Malaysia topped the OIC ranking with a score of 83. All three destinations demonstrate that accessible Muslim-friendly travel depends on systematic infrastructure decisions — digital wayfinding, transit-integrated prayer spaces, and visible halal signage — not just an absence of obstacles.

Muslim Women-friendly Destination of the Year

Joint winners — Singapore and Malaysia — the first time this category has been recognised in the HIT Awards, reflecting the GMTI 2026’s dedicated focus on Muslim women as a distinct travel segment. Singapore led the non-OIC category with a score of 82; Malaysia led the OIC category with a score of 84. The award signals an industry shift: destinations are beginning to design for Muslim women as a primary audience rather than an afterthought.

Muslim-friendly Destination of the Year (non-OIC) 2nd place 

Hong Kong — a destination in genuine transformation, with close to 220 halal-certified establishments and a coordinated push across attractions, hotels, and transport to meet the expectations of Muslim visitors.

Muslim-friendly Destination of the Year (non-OIC) 3rd place 

Taiwan — steadily building its Muslim-friendly profile through expanded halal dining, accessible prayer facilities, and a hospitality culture known for exceptional warmth.

Most Promising Muslim-friendly Region (OIC) 

Jawa Barat, Indonesia — the top-ranked province in the Indonesia Muslim Travel Index 2025, driven by its government’s commitment to halal tourism policy and anchored by the rich Sundanese cultural heritage that defines the region.

Most Promising Muslim-friendly Region (non-OIC) 

Mindanao, Philippines — a region with deep Islamic roots, dramatic natural landscapes, and a growing determination to translate its cultural identity into a compelling, structured offer for Muslim travellers.

Emerging Muslim-friendly Destination (non-OIC) 

Germany — home to one of Europe’s largest Muslim communities and now making tangible strides in halal infrastructure — is included, signalling that European destinations are beginning to take the Muslim travel market seriously.

(Source: CresentRatings)

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The Muslim-friendly tourism segment continues to grow as a significant driver of worldwide demand. It is shaped by consumers seeking safer and more reliable travel experiences.

Taking over the Muslim-Friendly sector, the association aims to drive growth in this niche segment by enabling members to promote their products and offerings focused on destinations that cater to Islamic principles, ensuring easy access to halal food, prayer facilities, and modesty.

This year, MATTA elevates the second edition by featuring 123 exhibitors from 57 participating organisations, occupying a vast 2,700 sqm area, taking the MFTF to the next level.

MFTF 2026 Deputy Organising Chairman Dr Fazil Khan noted that while demand for Muslim-friendly travel products continues to rise in both inbound and outbound markets, inconsistencies in verification processes and operational standards remain a primary concern for the industry.

“Without consistent benchmarks, consumers are left to navigate a wide range of offerings, some of which may fall short of expected standards. This creates uncertainty for loyal customers and uneven conditions for legitimate operators who comply with regulations and invest in proper service delivery. Building trust in the Muslim-friendly segment, or in tourism generally, ultimately comes down to regulation, education, and industry responsibility. We have established a strong platform that helps consumers understand the value of choosing licensed and verified operators, while raising its standards collectively,” he said.

The MFTF complements this by promoting greater alignment within the industry as a whole. It also reinforces Malaysia’s position as a recognised leader in Muslim-friendly tourism development, while highlighting the need for continuous improvement to meet evolving global expectations.

Nevertheless, Muslim Friendly isn’t just a halal way of travel; it is a modest lifestyle that people of all ages, races, and religions can enjoy.

MATTA acknowledges the support of its sponsors and partners:

• Islamic Tourism Centre as Strategic Partner
• Macao Tourism Government Office (MGTO) as a Sponsor
• RHB Bank Berhad as the Exclusive Platinum Sponsor
• MFTF is open to the public from 1000 to 2100 on Saturday and Sunday, 4 and 5 July 2026.

(Source: MATTA)

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What if tourism success were measured not only by how many people visit a destination, but by how it improves lives, strengthens communities, protects culture, and creates opportunities for future generations?

Those questions sat at the heart of two of the forum’s most engaging discussions: “People at the Centre of Tourism” and “Living Culture & Creative Expression.”

While the sessions explored different themes, together they painted a compelling picture of what tourism’s future could look like across the Greater Mekong Subregion.

One focused on people.

The other focused on culture.

Both arrived at the same conclusion. Tourism works best when communities remain at its heart.

Tourism begins with people

Moderated by Graham Harper, Director of Clickable Impact, the “People at the Centre of Tourism” panel brought together leaders working on the front lines of entrepreneurship, workforce development, accessibility, and community empowerment.

What made the discussion particularly compelling was that the panellists were not speaking from theory. They were speaking from experience.

As CEO and Founder of Women Transforming Myanmar, Thiri Aung works with a network of more than 5,000 women entrepreneurs across Myanmar.

Through mentoring, leadership development, networking, and business support, the organisation helps women build sustainable enterprises and stronger communities.

Drawing from that experience, Thiri argued that inclusion must extend beyond participation. Women need access to markets, finance, skills, and professional networks. They need a voice in decision-making. And they need opportunities to lead.

“Invest in women, when women thrive, communities thrive,” she said.

The conversation then turned to tourism’s next generation. Representing the Association of Southeast Asian Social Enterprises for Training in Hospitality & Catering (ASSET-H&C), Ha Phan spoke about the importance of creating career pathways for young people from disadvantaged backgrounds.

Operating through a network of vocational training centres and social enterprises across Southeast Asia, ASSET-H&C helps learners develop professional hospitality skills alongside communication, English language proficiency, digital literacy, leadership capabilities, mentoring, and career guidance.

For Ha, workforce development is about far more than filling vacancies.

“I often say that a job placement is an outcome, but a career pathway is an impact.”

Her remarks challenged delegates to think beyond employment statistics and focus instead on long-term human development.

“The future of sustainable tourism depends not only on where people travel, but on how we invest in the people who welcome them.”

The discussion then shifted toward inclusion.

In Kampot, Cambodia, Epic Arts has become internationally recognised for demonstrating how disability inclusion can be woven into everyday life through tourism, hospitality, arts, and community development.

Leading that work is Sokny Onn. As CEO of Epic Arts and a member of Yale University’s Accessibility Advisory Committee, Sokny challenged delegates to rethink how accessibility is discussed within tourism.

“Disability inclusion is a right, not a favour. It is not charity. People with disabilities are equal citizens, customers, workers, artists, entrepreneurs, and leaders.”

Through initiatives such as Epic Arts Café, Epic Creations, and Epic Arts Dance, people with disabilities are not treated as beneficiaries. They are professionals, artists, creators, and leaders.

For Sokny, people-centred tourism should create more than jobs. It should create dignity.

“Inclusive tourism is not only about making places accessible for people with disabilities to visit. It is also about creating pathways for them to work, create, lead, and be recognised as equal contributors to culture, community, society, and the economy.”

Her closing observation left a lasting impression.

“When people with disabilities lead, tourism becomes more than an industry. It becomes a platform for dignity, equality, and change.”

The final perspective came from Koko Tang, Founder of Colorful Earth and Head of Global Impact Measurement at the World Sustainable Hospitality Alliance.

Working at the intersection of biodiversity conservation, local livelihoods, and tourism development, Koko challenged delegates to consider a simple but powerful question: Who gets a voice?

Drawing on her experience in Yunnan and biodiversity-based tourism initiatives, she argued that conservation and community empowerment should never be treated as separate goals. Culture, biodiversity, local livelihoods, and tourism are deeply interconnected.

She also encouraged destinations to rethink how success is measured.

“If we say tourism puts people at the centre, we need to measure not only who benefits economically, but also who has a voice, whether that voice is representative, and whether it actually influences decisions.”

For Koko, tourism should do more than market destinations.

“Tourism should not only promote places; it should help steward them as living landscapes.”

Taken together, the panel offered a powerful reminder that people-centred tourism requires more than good intentions. It requires opportunity, inclusion, leadership, participation, and long-term investment in communities.

Living culture belongs to people

If the first discussion explored who benefits from tourism, the second asked a different question: What are we trying to protect?

The author of this report, Dr Scott Smith of Assumption University, moderated the “Living Culture & Creative Expression” panel, which brought together speakers working in heritage conservation, community tourism, cultural preservation, and sustainable development.

The discussion featured Ohnmar Myo of SEAMEO SPAFA, Maulita Sari Hani of Planeterra, Thuy An Phan of Thai Hai Village in Vietnam, and Zhu Jinsheng (“Jason”) of Guilin Tourism University.

Together, they explored how tourism can support living culture rather than display it.

“Culture is not something we place behind glass,” said Dr Scott Smith. “It is something people live, share, protect, adapt, and carry forward. Tourism has a responsibility to support that process, not interrupt it.”

Ohnmar Myo emphasised that heritage is not confined to museums, monuments, or historic sites. It lives in communities. It survives through traditions, stories, skills, beliefs, and the people who pass them from one generation to the next.

Her contribution reminded delegates that cultural preservation depends not only on protecting physical assets but also on supporting the communities that keep traditions alive.

Maulita Sari Hani brought the perspective of Planeterra, a global organisation that supports community tourism enterprises worldwide.

Drawing from her experience working with local communities, she highlighted how tourism can create long-term social, environmental, and economic benefits when communities remain active participants rather than passive beneficiaries.

Her message reinforced a recurring theme throughout the forum: successful tourism development happens with communities, not to them.

Perhaps the most heartfelt contribution came from Thuy An Phan of Thai Hai Village, recognised by UN Tourism as one of the world’s Best Tourism Villages.

Representing a community often described as a “Village of Love,” Thuy An spoke about the values that have shaped Thai Hai’s success.

Rather than focusing solely on tourism products or visitor experiences, she emphasised relationships: among people, with culture, and with nature.

“With love, we can do anything. Love creates our village. Love for nature can create meaningful tourism.”

The simplicity of her message resonated deeply. In a tourism industry often focused on growth, her remarks served as a reminder that care, connection, and community remain powerful foundations for sustainable development.

The discussion concluded with insights from Zhu Jinsheng (“Jason”) of Guilin Tourism University.

Drawing on his academic and professional experience, Jason emphasised the importance of ensuring that tourism remains rooted in local identity and community participation.

While destinations may evolve and visitor expectations may change, successful tourism must continue to respect the people, traditions, and cultural values that make places unique.

A shared vision for tourism’s future

Although the two discussions explored different themes, they shared a common thread.

The first focused on opportunity.

The second focused on identity.

One asked how tourism can benefit people.

The other asked how tourism can help preserve what communities value most.

Together, they offered a broader definition of tourism success.

Success is not measured only by arrivals and revenue. It is measured through opportunity, inclusion, dignity, stewardship, culture, and community voice.

An interesting observation emerged during the discussions. Seven of the eight featured panellists across both sessions were women. This was not a planned theme. Rather, it reflected the many women leading important work in entrepreneurship, accessibility, workforce development, cultural preservation, community tourism, and destination stewardship throughout the region.

As delegates departed Yangon, they carried with them more than notes and business cards.

They left with examples of people-centred tourism already taking shape across the Mekong region: women entrepreneurs building stronger communities, young people creating new futures, people with disabilities leading change, communities preserving culture through tourism, and destinations balancing conservation and development.

Different stories.

Different places.

One shared vision.

Tourism succeeds not simply when more people visit, but when more people have the opportunity to shape, benefit from, and take pride in its future.

(Author: Dr Scott Smith)

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Hosted by the Ministry of Hotels and Tourism of Myanmar, in collaboration with the Mekong Tourism Coordinating Office (MTCO), the forum provided a platform for dialogue, knowledge exchange, and regional cooperation to advance people-centred tourism throughout the region.

Held at the Pan Pacific Hotel from 16 to 18 June, the forum explored how tourism can contribute to community well-being, cultural preservation, environmental stewardship, economic opportunity, and stronger regional partnerships.

Bringing the Mekong region together

The forum opened with remarks from  Union Minister of Hotels and Tourism of Myanmar, Maung Myint and Huot Hak, Minister of Tourism of Cambodia, who highlighted the importance of tourism cooperation and sustainable development across the Greater Mekong Subregion.

Welcoming delegates on behalf of MTCO, Executive Director Suvimol “Dee” Thanasarakij emphasised the importance of collaboration among governments, tourism businesses, development agencies, educational institutions, and local communities in shaping a more resilient and inclusive future for tourism.

Throughout the forum, Suvimol leadership helped foster meaningful dialogue among stakeholders from across the region while reinforcing MTCO’s ongoing role in supporting tourism cooperation and knowledge sharing within the Greater Mekong Subregion.

Behind the scenes, the successful delivery of the forum was supported by MTCO Operations Manager Sasithorn Chantarklum (“Aey”), whose professionalism, attention to detail, and tireless dedication helped ensure a seamless experience for delegates, speakers, exhibitors, and partners throughout the event.

Exploring the future of purpose-driven travel

The forum’s keynote address was delivered by Masaru Takayama, Chairperson of the Global Ecotourism Network and Advisor to the Asian Ecotourism Network.

Takayama encouraged delegates to consider tourism through the interconnected pillars of Conservation, Community, Culture, and Commerce, highlighting the importance of balancing economic development with environmental protection and community well-being.

Chattan Kunjara Na Ayudhya, Head of Country Representative Thailand for AirAsia MOVE, explored evolving traveller expectations and the growing demand for authentic, meaningful, and purpose-driven travel experiences.

Drawing from both professional and personal experience, Chattan shared a memorable story from a visit to Yangon in which a ticket seller at Shwedagon Pagoda greeted him with the simple words, “Welcome, brother.” The story resonated strongly with delegates and illustrated the power of genuine hospitality and human connection in creating memorable travel experiences.

Community-based tourism expert Wanvipa Phanumat shared practical lessons from tourism initiatives rooted in local communities. At the same time, Eddy Krismeidi Soemawilaga, President of the ASEAN Tourism Association, discussed the importance of connectivity, aviation, and regional cooperation in supporting tourism growth and development throughout the Mekong region.

Putting people at the centre of tourism

A key highlight of the forum was the panel discussion “People at the Centre of Tourism,” moderated by Graham Harper, Director of Clickable Impact.

The discussion explored inclusion, accessibility, workforce development, leadership, women’s participation, community empowerment, and equitable tourism development.

Panellists included:

• Thiri Aung, CEO and Founder, Women Transforming Myanmar;
• Phan Thanh Ha, Project Manager, Association of Southeast Asian Social Enterprises for Training in Hospitality and Catering (ASSET-H&C);
• Sokny Onn, CEO, Epic Arts and Accessibility Advisory Committee Member, Yale University;
• Koko Tang, Founder, Colourful Earth and Head of Global Impact Measurement, World Sustainable Hospitality Alliance.

Drawing on her experience leading a network of more than 5,000 women entrepreneurs, Thiri Aung highlighted the importance of access, voice, and opportunity for women within the tourism sector.

“Invest in women, when women thrive, communities thrive,” she said.

Phan Thanh Ha emphasised the importance of education, training, and workforce development in creating opportunities and supporting the growth of inclusive tourism.

Sokny Onn contributed an accessibility perspective, highlighting the need to ensure tourism opportunities and experiences are accessible to people of all abilities.

Koko Tang discussed the interconnections among biodiversity, culture, local livelihoods, and tourism, encouraging destinations to move beyond traditional economic measures of success.

“Tourism should not only promote places; it should help steward them as living landscapes,” she noted.

Together, the panel demonstrated that people-centred tourism requires meaningful participation, inclusive decision-making, capacity building, and long-term commitment to community well-being.

Celebrating living culture and creative expression

The forum’s second panel discussion, “Living Culture & Creative Expression,” examined how tourism can support the preservation, interpretation, and celebration of living culture.

Moderated by Dr Scott Smith, Senior Lecturer, Assumption University (and author of this report), the panel featured:
Zhu Jinsheng (“Jason”), Guilin Tourism University;
Thuy An Phan, Thai Hai Village, Vietnam;
Maulita Sari Hani, Planeterra;
Ohnmar Myo, SEAMEO SPAFA.

The discussion explored how communities can remain at the centre of cultural tourism while ensuring traditions, heritage, creativity, and local identity continue to thrive.

Ohnmar Myo highlighted the importance of community knowledge and heritage stewardship, while Maulita Sari Hani shared lessons from community tourism initiatives that create long-term social, environmental, and economic benefits.

Representing Thai Hai Village, recognised by UN Tourism as one of the world’s Best Tourism Villages, Thuy An Phan spoke passionately about the role of love, community, and connection in sustaining culture and creating meaningful tourism experiences.

“With love, we can do anything. Love creates our village. Love for nature can create meaningful tourism,” she said.

Zhu Jinsheng reinforced the importance of people-oriented tourism and the role of communities, educators, entrepreneurs, and residents in shaping authentic visitor experiences.

Showcasing the culture and creativity of the Mekong Region

Beyond the conference sessions, delegates explored the region’s cultural richness through the GMS Gastronomy Tourism Exhibition and the Art for Tourism exhibition.

The gastronomy exhibition showcased culinary traditions, local products, food entrepreneurs, and cultural experiences from across the Greater Mekong Subregion. Through food, delegates experienced the stories, traditions, and identities that continue to shape the region’s tourism offerings.

The Art for Tourism exhibition, curated by Jaffee Yee and featuring works by Myanmar artists Arkar Myo, Sai Pyae Sone Aye, and Aung Htet Lwin, presented artistic interpretations of iconic destinations including Shwedagon Pagoda, Bagan, Inle Lake, and Mandalay Palace.

Together, the exhibitions demonstrated how food, art, culture, and creativity can enrich visitor experiences while supporting local communities and preserving cultural heritage.

Experiencing Myanmar beyond the conference

The forum also included a technical tour to Bago, located approximately 80 kilometres northeast of Yangon.

As the former capital of the Hanthawaddy Kingdom, Bago offered delegates an opportunity to explore Myanmar’s rich cultural heritage while examining how tourism can contribute to heritage preservation and community development.

The visit connected many of the forum’s discussions with real-world examples of cultural tourism in practice.

Throughout the week, delegates also experienced Yangon’s hospitality and the professionalism of the Pan Pacific Yangon.

Under the leadership of General Manager Hasitha Manthriratne, the hotel team played a key role in creating a welcoming environment for participants. Special recognition was also given to Mr Kaung Min Khant, whose exceptional guest service and attention to detail left a lasting impression on many delegates.

Looking ahead to MTF 2027

The forum concluded with a symbolic handover ceremony held at Pan Pacific Yangon.

Representing the Ministry of Hotels and Tourism of Myanmar, Khaing Mee Mee Htun, Deputy Director General of the Directorate of Hotels and Tourism, formally presented the Mekong Tourism Forum flag to Witchanee Vuthipongse, Expert on Tourist Attraction Development and Acting Director of the Division of Tourism Professional Development, representing Thailand’s Ministry of Tourism and Sports.

The handover officially marked the transition from Myanmar, host of MTF 2026, to Thailand, which will welcome delegates to Chiang Rai for the Mekong Tourism Forum 2027.

As participants departed Yangon, they carried with them new partnerships, fresh ideas, and a renewed commitment to advancing tourism that benefits people, communities, culture, and the environment.

The discussions, experiences, and relationships built throughout the Mekong Tourism Forum 2026 reinforced a shared vision for the future of tourism across the Greater Mekong Subregion, one that places people at the heart of travel and purpose at the centre of tourism development.

(Source: Dr Scott Smith, Senior Lecturer, Assumption University, Bangkok)

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Organised by Messe Berlin Asia Pacific and powered by ITB Asia and the Association of the Indonesian Tours and Travel Agencies (ASITA), the two-day B2B travel trade event brings together industry leaders, tourism boards, destinations, hospitality providers, travel technology companies and buyers from across the region and beyond.

Messe Berlin Asia Pacific, Executive Director, Darren Seah said: “Indonesia continues to emerge as one of the most dynamic tourism markets in Southeast Asia, creating valuable opportunities for travel businesses across the region and beyond. Travel Meet Asia serves as a gateway for international stakeholders seeking meaningful partnerships and market access in the Asia-Pacific. We are also delighted to welcome Brunei Darussalam as our Official Partner Country, reflecting the growing spirit of regional collaboration that continues to shape the future of tourism in Asia.”

Growing platform for regional travel business

The growth of this year’s edition underscores Travel Meet Asia’s increasing importance as a strategic platform connecting international travel businesses with one of Asia-Pacific’s most dynamic tourism markets. Through its longstanding partnership with ASITA, the event continues to strengthen Indonesia’s position within the regional tourism and MICE ecosystem by combining international industry reach with strong engagement from domestic tourism stakeholders.

More than 100 exhibitors, 400 qualified buyers, 40 speakers, and 1,500 participants are expected to attend Travel Meet Asia 2026, creating extensive opportunities for business development, networking, and knowledge exchange across the Leisure, MICE, Corporate Travel, and Travel Technology sectors.

Brunei Darussalam: Official Partner Country

A key milestone for this year’s event is Brunei Darussalam’s participation as the Official Partner Country, highlighting growing regional cooperation and shared ambitions for tourism development across Southeast Asia. Throughout the event, Brunei will spotlight Visit Brunei 2027, its national tourism campaign designed to raise international awareness of the Sultanate’s rich cultural heritage, authentic community experiences and diverse nature-based attractions.

The official opening ceremony will bring together senior tourism representatives from Indonesia and Brunei Darussalam, demonstrating strong governmental support for tourism growth and regional industry collaboration. The distinguished delegation includes Widiyanti Putri Wardhana, Minister of Tourism of the Republic of Indonesia and Hjh Nur Fariza Munyati Hj Abd Aji, Acting Deputy Director of Tourism Development Department, Ministry of Economy, Trade and Industry, Brunei Darussalam. Their participation reflects the growing recognition of tourism as a driver of economic growth, regional connectivity, and cross-border cooperation.

International exhibitors: Networking opportunities 

The exhibition floor features a diverse range of destinations and tourism suppliers from Asia, Europe, Africa and the Middle East. Participating destinations include Japan, Germany, Indonesia, Brunei Darussalam, Vietnam, Greece, Uganda, Singapore, Turkmenistan, the Maldives, India, Malaysia, Spain, Finland, South Africa, China and Türkiye.

Travel Meet Asia 2026 also welcomes several prominent exhibitors and industry brands, including Accor, Bintan Resorts, Sky View Igloos Resort, SUNRATE and WOW Borneo, further expanding the event’s international profile and sector diversity.

Conference programme

The conference programme will feature more than 40 speakers, including Winston Hanes (Senior VP of Operations, Archipelago International Hotels), Adilah Rahman (Tourism Officer – Lead for Strategic Partnership and Market Access Unit, Brunei Tourism), Hosea Andreas Runkat (Chairman. Indonesia Exhibitions Companies Associations (IECA)), Bima Boediman (Head of SDU Project Management Office, InJourney Aviation Services), Christine Tan (Area Managing Director, SEA, Preferred Hotels & Resorts), and Yoel Sumitro (Chief Product Officer, tiket.com), who will share insights on key industry trends, market opportunities, destination development, digital transformation and the future of travel across Asia-Pacific.

Visitor registration

Travel Meet Asia 2026 takes place in Jakarta from 23 to 24 June 2026. Complimentary trade visitor passes are available until 22 June 2026, after which visitor passes will become chargeable. Registration for Travel Meet Asia 2026.

About Travel Meet Asia

TMA was launched by Messe Berlin Asia Pacific in 2019 at regional locations within Asia. Originally organised as a conference and networking event, TMA has since expanded into a B2B trade show with exhibitions, conference sessions, and networking opportunities for the travel trade. 

(Source: Travel Meet Asia)

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Under the theme “Celebrating Heritage – Empowering Innovation,” the congress convened at the Grand Lisboa Palace Resort Macao. Officiating guests at the opening ceremony of the congress included MGTO Director, Maria Helena de Senna Fernandes, the acting President of Cultural Affairs Bureau, Choi Kin Long, the Director of the Board of Directors of the Commerce and Investment Promotion Institute, Elaine Wong, the President-elect of Skal International, NSN Mohan, the President of Skal International Asia, Shekhar Divadkar, the President of Skal International Macao, Vinzenz Rosa de Pauli and the Chief Hospitality Officer of SJM Resorts, SA, Gerald Walker.

Skal International President-elect NSN Mohan highlighted in his remarks that the congress served as a shining example of what can be achieved through passion, collaboration, and vision, stating that the outstanding work of the organisers has not only strengthened partnerships among tourism leaders across Asia but also spotlighted Macao’s rich culture, heritage, and world-class hospitality to the international community.

The opening ceremony of the congress was followed by three panel discussions featuring around 10 national and international guest speakers that addressed topics such as forging the Guangdong-Hong Kong-Macao Greater Bay Area as a united tourism powerhouse, the vitality of regeneration in cultural tourism, and the impact of technology and AI in the development of tourism.

MGTO Director Maria Helena de Senna Fernandes joined a panel discussion with the School of Hotel and Tourism Management of the Hong Kong Polytechnic University, Professor Kam Hung, and the Chief Advisor of The Costa Advisory, representing Warner Bros. Discovery, Con Apostolopoulos. 

The MGTO director elaborated on how Macao was working with Hong Kong and Guangdong to leverage the region’s increasing connectivity and favourable policies to implement initiatives that position the Guangdong-Hong Kong-Macao Greater Bay Area as a unified, world-class tourism destination brand for multi-destination travel.

During the four-day congress, in addition to attending Skal International Asia’s internal meetings, delegates explored Macao’s heritage and community districts. 

MGTO organised in-depth cultural tours of Macao for delegates to visit the Historic Centre of Macao and community areas, with itineraries ranging from the Ruins of St Paul’s to Travessa da Paixão, Rua dos Ervanários, and Luís de Camões Garden, among other sites.

Founded in 1934, Skal International is a network of tourism professionals dedicated to promoting the industry and fostering friendship and contacts among its members. Currently, there are 294 Skal clubs in 75 countries and regions, including Macao, supported by approximately 12,500 members.

This is the fourth time Macao has hosted the Skal Asia Area Congress, following successful events in 1994, 2007, and 2018.

(Source: MGTO)

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Co-located with MICE Show Asia and Travel Tech Asia, the event continues to unite key stakeholders from across the global travel and tourism industry. Key exhibitors include Resorts World Sentosa, Tourism Fiji, Turespaña, and Visit Maldives.

ITB Asia 2026 will return to the Sands Expo & Convention Centre in Singapore from 21 to 23 October 2026, co-located with MICE Show Asia and Travel Tech Asia. Over three days, the event is expected to welcome more than 18,000 participants, 1,500+ quality buyers, over 1,000 exhibitors and more than 160 speakers from across the global travel and tourism industry.

Under the theme “Experiences in Motion: Human-Centred Design in Travel & Tourism”, the 2026 edition will reflect the industry’s ongoing shift towards experience-led travel, greater personalisation and the increasing integration of technology across the traveller journey.

“The travel industry is undergoing a profound transformation driven by evolving traveller expectations and rapid technological advancement. With our 2026 theme, ITB Asia places human-centred design at the core of industry dialogue,” said Messe Berlin Asia Pacific Executive Director Darren Seah. “In its 19^th edition, ITB Asia continues to serve as the industry’s leading platform in the Asia-Pacific region, enabling meaningful connections, collaboration and real business outcomes.”

Resorts World Sentosa has been confirmed as the Official Integrated Resort Partner for ITB Asia 2026. As one of Singapore’s leading integrated resorts, its participation underscores the event’s position as a key platform connecting global travel and tourism stakeholders across the Asia-Pacific region.

In response to evolving traveller demand and emerging industry trends, ITB Asia 2026 will introduce new experience zones dedicated to Gastronomy Tourism, Wellness Tourism and Adventure Tourism, designed to deliver focused visibility and create targeted business opportunities for exhibitors active in high-growth travel segments. 

The new Experience Pavilion, powered by Tripadvisor, will highlight the growing importance of experiential travel and provide a dedicated platform for exhibitors to inspire, engage, and connect.

Curated guided tours debut at ITB Asia

For the first time, ITB Asia will launch curated guided tours designed to connect buyers with targeted exhibitors across key sectors. The tours aim to facilitate structured exhibitor discovery and create more focused networking opportunities across the exhibition floor, enabling buyers to maximise their time onsite and engage directly with exhibitors aligned to their business objectives.

Trade visitors can register for ITB Asia 2026 via the ITB Asia Visitor Registration and benefit from Early Bird rates available until 11 September 2026.

(Source: ITB Asia)

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On the eve of the opening celebrations, the Tourism Authority of Thailand (TAT) released fresh updates regarding the event’s scale, strategic theme, and core showcases for this year.

Promotion of major events

A notable takeaway from the show’s opening celebration is Thailand’s vision to become a regional event hub. The Thailand Pavilion is actively showcasing upcoming events slated for the country, specifically highlighting Tomorrowland Thailand to target high-yield travellers. 

One of many events scheduled in and around Pattaya is the Sattahip Amazing Race Festival, and Toyota Sattahip Triathlon 2026, presented by MAMA, from 13–14 June 2026 at Ao Dong Tan, Sattahip, Chon Buri.

The event features a full race programme comprising:

• New Standard S2 triathlon — 750-metre swim, 20 km cycle, and 5 km run, completed over two rounds;

• Sprint triathlon: 750-metre swim, 20 km cycle, and 5 km run;

• Sprint duathlon: 5-kilometre run, 20 km cycle, and 2.5 km run;

• Breakfast Run road races: 10 and 5 km;

• Open Water Swim races: 10, 5, 3, and 1 km.

The event should welcome at least 8,500 participants and generate at least THB120 million in direct and indirect economic activity.

TTM numbers and market signals

Record turnout: The event is hosting 429 global buyers (increases 5.7% over 2025), 428 Thai sellers, and more than 60 international media representatives. Information on the breakdown of sellers and the number representing Hidden Gem destinations is missing this year. TTRW has requested more information on the breakdown.

Shift in market interest: Buyers from the Americas (15%) have seen a significant spike, signalling strong renewed long-haul confidence in Thailand. The remaining buyer share is led by ASEAN (33%), East Asia (28%), and Europe (24%).  

Business velocity: TAT projects the event will facilitate over 15,400 pre-scheduled business-matching appointments over the next three days.  

Core Theme: “Healing is the New Luxury” This year’s edition focuses heavily on wellness tourism, physical and mental restoration, and sustainable travel.  

Sustainability focus: The mart is being run under a strict Sustainable Event framework, featuring carbon footprint monitoring and a “Zero Waste to Landfills” policy. Participants include TAT STAR-certified operators (aligned with Sustainable Tourism Goals) and CF Hotels members.  

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