SINGAPORE, 16 November 2026: Etihad Airways has signed a joint marketing agreement with the Cambodia Tourism Board to strengthen tourism cooperation and encourage more travellers to discover Cambodia through the airline’s global network.
The MoU provides a framework for the two organisations to work together to raise awareness of Cambodia as a leisure destination. Proposed areas of cooperation include joint marketing, destination promotion and engagement with the travel trade, highlighting the country’s cultural heritage and unique visitor experiences.
Etihad Airways, VP Commercial Enablement and Engagement Aysha Al Kaabi said: “Since launching flights to Phnom Penh last year, we have continued to build our presence in Cambodia and make the country more accessible to our guests. Our partnership with Air Cambodia has opened up onward journeys to Siem Reap, bringing the extraordinary temples of Angkor Wat within easier reach. Working with the Cambodia Tourism Board is the next step: combining that connectivity with compelling reasons to visit, inspiring more travellers to discover Cambodia and supporting its tourism ambitions.”
Cambodia Tourism Board CEO Kim Minea added: “Etihad’s flights to Phnom Penh make Cambodia easier to reach, but our ambition is to give more travellers a reason to choose Cambodia and stay longer. We are joining Etihad in a USD120,000 marketing campaign, with each partner investing USD60,000.”
Focusing on the UK, Germany and Italy, we want to show travellers that Cambodia offers much more than a visit to Angkor. By combining what Cambodia has to offer with Etihad’s reach in these markets, we hope to inspire more European travellers to make Cambodia their holiday destination, explore more of the country and stay longer.”
Etihad launched direct flights between Abu Dhabi and Phnom Penh on 3 October 2025, establishing a new link between the two capital cities. The service connects Cambodia with destinations across Etihad’s global network through its award-winning home in Abu Dhabi, supporting travel for leisure and business.
Etihad operates the route with an A321LR, featuring two private First Suites with sliding doors, 14 business class seats, and 144 economy seats.
In April 2026, Etihad strengthened its connections to Cambodia by launching a codeshare partnership with Air Cambodia. The partnership enables Etihad guests to book travel to Siem Reap via Phnom Penh on a single ticket, with baggage checked through to their final destination. Air Cambodia guests can also book Etihad’s service between Phnom Penh and Abu Dhabi.
(Source: Etihad Airways)
