SINGAPORE, 27 October 2026: Visa, a leader in digital payments and the Singapore Tourism Board (STB) have signed a three-year Memorandum of Understanding (MOU) to strengthen Singapore’s appeal as a preferred travel destination and to unlock new growth opportunities.
The collaboration will focus on three key pillars – driving discovery of Singapore’s tourism products, especially its dining and night-time experiences; deriving insights to identify high-value tourism opportunities; and developing co-branded marketing campaigns to build brand preference for both Visa and Singapore.
Visa also announced that Singapore will join Visa Destinations, using the platform to introduce strategic partnerships, flagship initiatives, and experiences across Singapore’s tourism precincts and high-yield traveller segments.
Visa Destinations is a global travel programme designed to elevate how travellers discover and experience the world’s most iconic destinations. Singapore is the second Asia Pacific country to launch Visa Destinations, following Thailand, which launched in July this year. Other cities include London, New York, and Paris, reinforcing the city’s position as a leading travel hub. The programme will commence in Singapore in November this year.
“Singapore is already a world-class destination with strong global appeal. Our partnership with the Singapore Tourism Board is about converting that appeal into deeper engagement, bringing together STB’s destination expertise with Visa’s global network, travel insights and partnerships to inspire more international travellers to visit and return,” said Visa Group Country Manager, Regional Southeast Asia, & SVP, Global Clients, Asia Pacific, Adeline Kim.
“As travellers today increasingly seek more personalised and distinctive experiences, Singapore continues to evolve to inspire discoveries with every visit. This partnership combines Visa’s global reach, insights, and partner network with STB’s destination expertise to curate compelling, high-quality experiences and data-driven marketing campaigns that resonate with travellers’ interests. Through this collaboration, we aim to create more opportunities for our tourism businesses and advance STB’s Tourism 2040 priorities through impactful, high-quality tourism growth,” said Singapore Tourism Board Chief Executive Melissa Ow.
(Source: Singapore Tourism Board)
