SINGAPORE, 26 October 2026: ITB Asia 2026 concluded last Friday after three days of business, networking, and knowledge exchange at the Sands Expo & Convention Centre, Marina Bay Sands, Singapore.
Asia’s largest travel trade show brought together more than 18,000 participants, over 1,000 exhibiting brands and more than 1,500 qualified buyers, connecting businesses and industry professionals from across the international travel sector.
Co-located with MICE Show Asia and Travel Tech Asia, the event covered leisure travel, MICE, corporate travel and travel technology.
Under the theme “Experiences in Motion: Human-Centred Design in Travel & Tourism”, the exhibition and conference programme examined how changing traveller expectations, technological advances and experience-led innovation were shaping the future of travel.
A major milestone was the official launch of ITB Asia Select, a new regional initiative designed to extend the ITB Asia brand into selected markets across Asia. Indonesia was announced as the first destination, with ITB Asia Select Indonesia scheduled for 23–24 June 2027 in Jakarta.
International participation connects markets worldwide
More than 80% of exhibiting brands represented international markets across Asia-Pacific, Europe, the Americas, Africa, and the Middle East. This international presence underlined ITB Asia’s role in bringing destinations, tourism suppliers, buyers and industry decision-makers together in one place.
MICE Show Asia recorded impressive growth of 184% this year, underscoring its growing importance in the region’s business events industry and strengthening ITB Asia’s position as a platform for the international MICE community.
Travel Tech Asia also introduced its Hosted Buyer Programme, connecting technology providers with qualified buyers from the hospitality, attractions, travel agency and travel technology sectors.
The exhibition covered leisure travel, MICE, corporate travel, and travel technology, giving participants opportunities to explore new markets, establish partnerships, and develop business relationships. More than 60,000 pre-scheduled appointments provided a structured setting for exhibitors and qualified buyers to connect, discuss commercial opportunities and build relationships across borders.
ITB Asia Select launches with Indonesia
ITB Asia 2026 marked the official launch of ITB Asia Select, opening a new chapter in the brand’s regional development. The announcement was formalised through the signing of a Memorandum of Understanding (MoU) between Messe Berlin Asia Pacific and the Association of the Indonesian Tours and Travel Agencies (ASITA).
The agreement supports the development of ITB Asia Select Indonesia, which will take place in Jakarta on 23 to 24 June 2027, following the rebranding of Travel Meet Asia Jakarta.
The initiative builds on the ITB brand’s international recognition and network, creating additional opportunities to connect Indonesia’s travel industry with international destinations, tourism suppliers, and business partners. It also extends the ITB Asia platform into selected markets, strengthening business engagement opportunities across Asia.
Indonesia is the first market under the ITB Asia Select initiative, with further destinations set to follow.
“ITB Asia continues to demonstrate the importance of bringing the global travel industry together in Asia. This year’s strong international participation, the significant growth of MICE Show Asia and the launch of ITB Asia Select mark important milestones for our business. As the industry evolves, our focus remains on creating meaningful connections and new opportunities for our partners, both in Singapore and across the wider region,” said Messe Berlin Asia Pacific Executive Director, Darren Seah.
ITB Asia introduced new initiatives
ITB Asia continued to evolve beyond the traditional trade show format, introducing new ideas that make the event more seamless, engaging and valuable for participants. These included a pilot off-airport check-in initiative with Changi Airport Group and curated exhibition discovery tours with Woopa Group, where professional tour guides helped attendees navigate the show floor and uncover key highlights.
ITB Asia returns in October 2027
The three co-located trade shows will return to the Sands Expo & Convention Centre, Marina Bay Sands, Singapore, from 20–22 October 2027. Exhibitors planning to participate in the next edition can take advantage of early-bird rates available until 31 March 2027.
(Source: ITB Asia)
