Berlin sits as the political heart of Europe’s largest economy. A city of 3.9 million people, it is home to a thriving start-up ecosystem, a well-established diplomatic community, and a cultural scene that draws millions of visitors each year. Yet its long-haul connectivity has not kept pace with the city’s strong global credentials. According to OAG schedule data, over 85% of Berlin Brandenburg Airport’s international connectivity is concentrated within Europe.

Stuttgart faces a comparable gap in long-haul services. The economic engine of Baden-Württemberg, one of Germany’s most export-driven states, remains underserved when it comes to long-haul air connectivity, the very kind of connectivity manufacturers, suppliers, and trading partners depend upon.

Emirates Airline President Sir Tim Clark said: “Emirates is ready to bring daily widebody connectivity to Berlin and Stuttgart and connect them with our extensive network, backed by substantial investment. These are two of Germany’s most important economic centres, yet both remain underserved in terms of long-haul connectivity. German businesses have told us they need it; the Berlin Chamber of Commerce has called for it; our own data confirms demand; and flights are forecast to be full. Emirates already connects Germany to 50 destinations across Africa, the Middle East, Southeast Asia, and Australasia that no German airline serves. These are destinations that matter to German exporters, tourism operators, and the millions of travellers looking for more choice and better connections. All we are asking for is the opportunity to serve these cities and their communities, and we remain committed to working constructively with the German authorities to make that a reality and deliver tangible benefits that would be felt across both city regions from day one of our operations.”

Economic impact and job creation

New Emirates routes to both cities would generate hundreds of new jobs. A 2012 study by the German Aerospace Centre (DLR) estimated that a daily Emirates service to both Berlin and Stuttgart would create close to 1,000 direct and indirect jobs. That figure remains broadly consistent today.

Of the 2.36 million passengers carried on Emirates’ flights to and from Germany in 2025, 40% flew between Dubai and Germany, while 60% were connecting passengers, underscoring Dubai’s dual role as a premium destination, a growing source market, and a global transfer hub. 

If daily flights to Berlin and Stuttgart were permitted, Emirates would offer convenient one-stop connections for German travellers and businesses in these cities and regions.

Today, Berlin and Stuttgart are connected directly to Dubai exclusively by narrow-body aircraft with limited onboard amenities, and only seasonally. A daily Emirates Boeing 777 service would deliver a step change, not only in passenger experience and comfort, but also in cargo capacity.

Germany logged nearly 1.2 million overnight stays by GCC visitors in 2024, a valuable tourism segment that stays longer, spends more, and has a direct, positive impact on tourism revenues. GCC visitors contributed an estimated EUR2.3 billion to the German economy in 2024 alone. The German National Tourist Board projects GCC visitor numbers will reach 3 million annually by the end of the decade.

Looking ahead

The airline argues that the economic case is clear. Daily Emirates services to Berlin and Stuttgart would create hundreds of jobs, strengthen trade links, open up underserved destinations, and attract high-value tourism.

Emirates believes these services would complement Germany’s existing aviation ecosystem, offering travellers and businesses greater choice and competition on routes where it is needed most.

The airline remains committed to engaging constructively with the German Federal Government and looks forward to the opportunity to bring the benefits of long-haul connectivity to Berlin and Stuttgart.

For more information, check: www.emirates.com.

(Source: Your Stories — Emirates)

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Hanan Mohammed Jawad and Bakhita Al Mheiri both rose through the ranks of the Emirates Group’s National Cadet Pilot Programme, an initiative that has graduated numerous Emirati pilots.

Hanan Mohammed Jawad joined Emirates in 2008 through the cadet pilot programme, driven by ambition, passion, and a lifelong dream of taking to the skies. With strong mentorship and continued support from the airline’s fleet management, she steadily progressed through the ranks, building her career from the ground up.

Bakhita Al Mheiri began her journey with Emirates as a cadet pilot in 2011. Inspired by successful Emirati female pilots and driven by her passion for flying, Bakhita continued to achieve one milestone after another, building a strong and successful career with Emirates.

Hanan and Bakhita have both officially received their fourth stripe this year, becoming the first Emirati female captains at Emirates, both operating the Boeing 777 fleet. With many years of experience in their respective careers, they both reflect a determination as strong as ever, and their ambitions continue to reach new heights.

Hanan has accumulated 9,253 flying hours throughout her journey as a pilot. Speaking about her promotion, Hanan said: “When I was 14, I saw the UAE’s first female pilot on TV and was struck by her confidence and presence. From that point on, all I wanted was to become a pilot.”

Receiving my fourth stripe is a proud milestone, but I don’t see it as the destination. This is just the beginning. I don’t believe the sky is the limit. The path to command is built over time, and my years as a First Officer prepared me for this moment.”

On her personal and professional growth shaped by the mentorship at Emirates, Bakhita said: “My journey at Emirates has been deeply influenced by the mentorship and guidance I received from exceptional training captains and leaders throughout my flying and command journey. Their experience, professionalism, and willingness to share knowledge not only strengthened my technical and leadership skills but also shaped me personally by instilling the value of responsibility, discipline, and continuous learning. One of the most meaningful lessons I gained throughout this journey was the importance of passing knowledge and experience forward. With the opportunity and responsibility I have been given as a captain, I hope to carry forward the same values and mentorship that were invested in me, and to support and guide the younger generations beginning their own flying journey, so they too can continue contributing to the future and success of the UAE.”

A message from Hanan and Bakhita to the next generation of aspiring female pilots: “Our leadership has long recognised women as essential partners in shaping our nation’s future, and Emirates is creating the environment and opportunities for women to thrive, and we will continue to build on this for future generations.” 

About the National Cadet Pilot Programme (NCPP)

Launched in 1993, the NCPP is a fully funded initiative by the Emirates Group and has so far graduated many Emirati pilots, including Hanan and Bakhita. These pilots have moved on to become captains, training pilots, and senior leaders at Emirates and across the UAE aviation industry. This demonstrates the airline’s ability to foster long-term career growth and progression for Emiratis.

The programme offers comprehensive flight training at Emirates’ Flight Training Academy, combining world-class instruction, advanced technology, and rigorous safety standards. From foundational theory to hands-on flying experience, cadets are guided through every stage of their journey, preparing them for long-term careers as professional pilots with Emirates and for other air carriers. Cadets also experience robust training at Emirates’ new pilot training centre as part of the programme.

For more information: https://www.emiratesgroupcareers.com/search-and-apply/134.

(Source: Your Stories — Emirates)

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Fans from all over the world are invited to enjoy two weeks of outstanding tennis at a tournament that blends world-class sport with French culture and gastronomy and Emirates’ signature flair.

Exclusive suite, elevated experience

Emirates is once again welcoming guests across its two exclusive hospitality spaces at Roland-Garros — the Emirates Lounge in the Hospitality Village and Salon Philippe-Chatrier – offering exceptional views of the action and the airline’s renowned hospitality.

With a sponsorship portfolio boasting the world’s most beloved, most played and most watched sports across tennis, rugby, football, basketball, cycling, golf, horse-racing, cricket, sailing and even Aussie Rules Football, Emirates is also set to welcome some of the greatest athletes of all time to the Emirates Lounge to enjoy the tournament.

Game on, in the Roland-Garros app

Check out the interactive Emirates game in the Roland-Garros app for a chance to win big prizes. Virtually fly an Emirates aircraft over iconic Australian landmarks and natural wonders such as the Sydney Opera House, Uluru, Stadium Australia, and the outback, and capture as many bonus rings as you can. Top scorers are in for the chance to win two tickets to attend Roland-Garros 2027

Also, keep an eye out for the iconic Emirates A380 emblazoned with the bespoke livery celebrating all four Grand Slams, soaring across your screen whenever you open the Roland-Garros app. The very same aircraft design can also be spotted in the skies around the world, bringing Emirates’ passion for tennis to life both on screen and in the air.

En Route to France

Until 7 June, passengers can get in the Roland-Garros spirit onboard Emirates’ flights between Dubai and France. Special curated menus will be available in all cabins, with seasonal favourites and delicious tennis-inspired desserts. Roland-Garros headrest covers will grace every cabin, weaving the spirit of the tournament into the onboard experience.

Emirates’ award-winning inflight entertainment system, ice, is also showing the tournament live in all cabins on all flights worldwide so that you can tune in to the action on Sport 24 and Extra while in the sky.

For more information on Emirates or to make a booking, visit: www.emirates.com. 

(Source: Your Stories — Emirates)

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The Emirates A380 was one of the first commercial aircraft in the world to offer internet to its customers, with first-generation systems offering a total aircraft bandwidth of less than 1 Mbps. Emirates’ installation of three Starlink antennas on each A380 will improve the Wi-Fi available onboard a thousand-fold, offering a ‘better than at home’ connectivity experience for customers while flying at 40,000 feet.

The first Emirates A380 aircraft equipped with Starlink returned to Dubai this week, after installation and certification were completed in Newquay, UK. With more A380s scheduled for accelerated installation throughout 2026, Emirates customers will soon enjoy a transformative leap in onboard connectivity, enabling them to stream, game, browse, and work throughout their journey on personal devices. The service will be complimentary for all customers across all cabins, with easy sign-up and access. Future enhancements will include Live TV streaming over Starlink, initially on personal devices and later integrated into seatback screens.

From its celebrated Onboard Lounge to its signature First Class Shower Spa, the Emirates A380 has consistently redefined long-haul travel, beloved by customers from all corners of the globe. With the addition of Starlink’s seamless connectivity across all cabin classes, the Emirates A380 experience evolves once more, delivering a fully connected journey in the sky.

A technical first for the world’s largest passenger aircraft

As the world’s largest passenger aircraft, the A380 presents unique engineering challenges and opportunities. This industry-first Starlink configuration is designed to meet the demands of the A380’s ‘double-decker’ layout and high passenger capacity. It is capable of delivering more than 2 Gbps of total aircraft bandwidth across the cabin.

Compared with the Emirates Boeing 777, the Emirates A380 features additional wireless access points and a third antenna to deliver an enhanced connectivity experience for its higher passenger capacity. Optimised inter‑deck integration supports a seamless Wi‑Fi experience, with customers able to enjoy high speeds depending on usage and device capability.

Accelerated rollout across an industry-leading fleet

Starlink installations will soon begin at Emirates Engineering facilities in Dubai to accelerate deployment across the fleet. Emirates is committed to delivering the best possible connectivity across its entire fleet at the earliest opportunity, with 25 Boeing 777-300ER aircraft already equipped with Starlink and the first A380 now in service.

So far, more than 650,000 Emirates customers have already flown on Starlink‑equipped flights, experiencing the benefits of next‑generation onboard connectivity firsthand.

Emirates continuous investment in elevating customer experience

The introduction of Starlink on the A380 builds on Emirates’ ongoing investment into redefining the customer journey, including one of the most ambitious retrofit programmes in aviation history. To date, 93 Emirates aircraft have been fully refurbished, featuring the installation of the widely acclaimed Premium Economy cabins, an enhanced Business Class, refreshed First Class suites, upgraded interiors and finishes in Economy Class and throughout all aspects of the cabin, and expanded and upgraded inflight systems that can offer more than 6,500 channels of entertainment.

To complement the significant upgrades across all hardware, Emirates continues to invest in its training programmes and facilities, which are instrumental to the customer experience. In mid-2025, Emirates opened a USD8 million facility — ‘Centre of Hospitality Excellence’ to train its 25,000 cabin crew in the art of hospitality onboard – bringing together both the tangible and intangible elements of an outstanding travel experience.

For more information on the airline or to make a booking, visit: www.emirates.com.

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With more than 250 families positively impacted, Emirates Travel Rehearsals are designed to support children and young adults with autism by allowing them to practice the journey through the airport to prepare for real flights — easing travel anxiety and empowering them to fly with greater confidence.

After the initial Emirates Travel Rehearsals in Dubai received positive feedback from families, schools and autism organisations, the Emirates Office of Accessibility & Inclusion developed the travel rehearsal into an official programme to be rolled out across its global network.

Since April 2025, Emirates’ Airport Services teams have come together to arrange more than 40 of these travel rehearsals across airports like Accra, Athens, Bali, Bangalore, Barcelona, Bologna, Brussels, Cairo, Christchurch, Da Nang, Delhi, Dubai, Dublin, Durban, Düsseldorf, Edinburgh, Glasgow, Guangzhou, Hanoi, Harare, Hong Kong, Istanbul, London, Luanda, Madrid, Mauritius, Milan, Newcastle, Nice, Orlando, Oslo, Paris, Peshawar, Port Luis, Rome, Stansted, Stockholm, Sydney, Toronto, Trivandrum, Venice and Vienna.

More than 35,000 Emirates staff have been trained to support customers with autism and can help facilitate travel and Travel Rehearsals. Emirates teams work very closely with airport authorities and partners to make sure each rehearsal is a supportive and successful experience for the families.

Emirates Airport Services Outstation & Business Support Senior Vice President, Sami Aqil Abdullah commented: “The Emirates Travel Rehearsal programme has been a resounding success across six continents, with impressive collaboration and drive shown by all stakeholders, from our own Emirates teams to our airport partners, and the parents and teachers who trusted us to support their children. We will continue to amplify this success with more locations, more teams involved, and more families positively impacted and empowered to fly with confidence.”

What is an Emirates Travel Rehearsal?

As the world’s first autism certified airline, Emirates is aware that for many families, international air travel is a highly challenging experience, or something to be avoided completely due to the high level of sensory stimuli that is involved. A survey on AutismTravel.com revealed that 78% of families are hesitant to travel or visit new locations for these reasons. For many people with autism, planning and predictability are critical – and an airport represents a world of unknown processes and stimuli.

Emirates Travel Rehearsals are a purposeful community collaboration and learning exercise arranged by Emirates, with the support of international airport teams, Border Control and Security teams, and schools and centres for autism across the world. The travel rehearsals empower neurodivergent people to participate in a real-time journey through the airport, practising the actions of checking in, dropping baggage, going through immigration and security, and experiencing the hustle and bustle of retail and dining areas. While familiarising themselves with the airport, participants are also issued mock boarding passes and given the chance to meet the many uniformed staff encountered along the way. In some airports, Emirates’ teams managed to arrange access to real aircraft for the children and young adults.

Positive feedback from participants

Now on an international level, parents, therapists, teachers, young adults, and children involved in the travel rehearsals so far have reported to Emirates that the experience has been invaluable in helping them have a safe and successful flight, by offering the comfort of preparation and familiarity, as well as trained staff to support.

Emirates will continue to arrange Travel Rehearsals across its global network throughout 2026, inviting more schools and centres to participate.

For more information on flights and to book, visit www.emirates.com.

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The two-month auction, which recently closed, generated over 900 bids from participants across 131 countries. Seven rare Emirates Skywards membership numbers with Platinum-tier status benefits were offered to bidders worldwide, with the highest single bid reaching AED1.6 million over the one-month bidding period. Two bidders secured 20-year Platinum memberships, while five others won 15-year memberships. Top bidders hailed from the UAE, UK, India, the US, Pakistan, France, Germany, Egypt and Thailand, among other countries.

Funds raised will enable the Foundation to launch new projects, while expanding support for the children and communities already benefiting from its existing programmes in collaboration with 14 NGOs across nine countries.

Following the success of the initiative, the Emirates Airline Foundation and Emirates Auction will continue to hold annual auction events, creating an ongoing opportunity for supporters worldwide to contribute to the Foundation’s mission.

Emirates Airline President and Chairman of the Emirates Airline Foundation, Sir Tim Clark, said: “When we brought this initiative to life in December, we were guided by a simple objective to look at new, innovative ways to grow the Foundation’s humanitarian work and impact. What made this initiative so compelling wasn’t just the exclusivity of the membership numbers, but the value and prestige that come with Platinum status. Bidders recognised that, and they showed up. The response was extraordinary and a testament to the generosity of our global community of Skywards members and bidders.

“The proceeds will allow us to do more, partner with more organisations, reach new communities, and strengthen the programmes already changing the lives of hundreds of children across India, the Philippines, Brazil, Kenya, South Africa, Zimbabwe, and beyond. For the children at the heart of our work, this generosity will make a real and lasting difference.

“We are proud to continue our partnership with Emirates Auction as an annual initiative, giving supporters around the world a meaningful way to contribute while receiving something of real value in return, proving that loyalty and generosity can work hand in hand.”

About the Emirates Airline Foundation

Operating under the patronage of His Highness Sheikh Ahmed bin Saeed Al Maktoum, the Emirates Airline Foundation is Emirates’ official charity arm, providing vulnerable children with housing, healthcare, nutrition, education, and vocational support. 

Funded by Emirates customers and employees, the Foundation has completed more than 50 projects, with nearly all donations going directly to programmes.

Current Projects (14 NGOs across nine countries):

India: Emirates-CHES Home (37 children living with HIV/AIDS); IIMPACT Girls Education Project (5,000 girls across 11 states)

Sri Lanka: Prithipura Communities (250 individuals with disabilities receiving care, education, and vocational training)

Zimbabwe: St. Marcellin’s Children’s Village (56 orphaned children, including those with disabilities and HIV)

South Africa: Singakwenza Education and Health (1,000 children in early childhood education); Fikelela Children’s Centre (40 children affected by HIV/AIDS)

Kenya: Little Prince Nursery and Primary School (Kibera slums); Alfajiri Street Kids (200+ children in art therapy programs); Starehe Boys’ Centre (four-year scholarships for academically talented boys)

Philippines: Virlanie Foundation (housing and protection for abused, exploited, and orphaned children)

Brazil: Saint Rita de Cassia Orphanage (orphaned girls aged 4-12); Externato São Francisco de Assis (day school for underprivileged children)

UAE: SAFE Centre for Autism (innovative curriculum for students aged 4-18)

Bangladesh: Emirates Friendship Hospital (medical care to over 650,000 people in isolated areas)

About Emirates Auction

Emirates Auction LLC is the UAE’s leading auction house and a pioneer in the region’s asset auction industry. Established in 2004, the company has built a reputation for innovation, transparency, and operational excellence across a wide range of auction categories, including vehicles, real estate, distinctive number plates, exclusive watches, medical equipment, industrial assets, and charitable auctions.

Through its advanced digital platforms and extensive nationwide presence, Emirates Auction enables thousands of bidders to participate in real time from anywhere in the world. The company holds multiple Guinness World Records for record-breaking sales of high-value assets, real estate, and marine vessels, reinforcing its position as a global leader in premium and high-profile auctions.

Emirates Auction partners with leading government institutions, private sector organisations, and charitable foundations to advance initiatives that promote sustainability, innovation, and social development across the UAE.

With a shared commitment to excellence and social responsibility, Emirates Auction continues to collaborate with national institutions such as the Emirates Airline Foundation to create meaningful opportunities that benefit the wider community and reflect the UAE’s enduring spirit of leadership and generosity.

For more information on the airline: Tickets can be booked on emirates.com, the Emirates App, or via both online and offline travel agents, as well as Emirates’ retail stores. WeChat Pay is available on emirates.com.

(Source: Your Stories — Emirates)

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As part of its ongoing retrofit programme, the airline will complete the upgrade of its first high-density, two-class A380 by mid-April. The aircraft will be reconfigured into a three-class layout featuring 76 Business Class seats, 56 Premium Economy seats, and 437 Economy Class seats.

The first upgraded aircraft will operate flights EK903/904 between Dubai and Amman from 14 April to 31 May, before moving to Prague on EK139/140 from 1 June. By November, Emirates expects to have retrofitted all 15 of its two-class A380s into the new three-class configuration.

Europe and North America

New York JFK: From 1 April, flights EK201/202 will be operated by a four-class, retrofitted A380 on Mondays, Wednesdays, Fridays, and Saturdays, increasing to daily service from 1 June.

Zurich: From 1 March, Emirates will operate a four-class A380 on flights EK085/086, featuring Premium Economy. With this upgrade, the airline will offer more than 1,500 Premium Economy seats per week to and from Zurich.

Milan: Emirates will operate flights EK101/102 with a retrofitted, three-class Boeing 777-200LR fitted with Premium Economy from 10 May.

Dublin: Emirates will operate flights EK165/166 with a three-class retrofitted Boeing 777-200LR from 25 October. Once deployed, all 21 weekly flights to Dublin will offer Premium Economy.

Asia

Ho Chi Minh City: From 1 May, flights EK392/393 will operate on a three-class, retrofitted Boeing 777-200LR. With this upgrade, the airline will offer more than 600 seats per week in Premium Economy on its double-daily Ho Chi Minh City flights.

Hong Kong: Emirates will upgrade flights EK382/383 from a Boeing 777-300ER to an A380 from 1 October, and from 1 December will transition to a retrofitted A380 with Premium Economy.

Africa

Entebbe: Emirates will operate flights EK729/730 with the new A350 from 29 March.

Middle East

Basra: Emirates flights EK945/946 will operate with a retrofitted four-class Boeing 777-300ER starting 1 May, offering Premium Economy on all five weekly flights to Basra.

Indian Ocean

Mauritius: Emirates will operate a retrofitted three-class Boeing 777-200LR on flights EK709/710 from 29 March.

Emirates will further deploy a three-class A380 on flights EK362/363 between Dubai and Guangzhou from 1 October, offering seats in First, Business and Economy Class.

Tickets can be booked on emirates.com, in the Emirates App, or through online and offline travel agents, as well as at Emirates’ retail stores. WeChat Pay is available on emirates.com.

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Effective now, Emirates customers have access to 22 points across China operated by Loong Air, including Hangzhou, Shenzhen, and Hong Kong. The cities span several regions across East, Northeast, South, Central, and Southwest China.

The partnership offers customers the convenience of booking multi-airline itineraries with a single fare, along with a single seamless baggage policy and consistent fare conditions throughout their journey. Emirates’ expanded reach in China will further enhance connectivity for leisure and business travellers alike, unlocking convenient access to key domestic hubs including Zhengzhou, Changchun, Haikou, Xiangyang, and Dazhou.

Tickets can be purchased on www.emirates.com, through online travel agencies (OTAs), and via travel agents via major GDS. Customers booking through Emirates’ official website can also use online payment methods such as WeChat Pay and Alipay.

Emirates in China

The launch of an interline agreement with Loong Air is part of Emirates’ ongoing commitment to the Chinese market. Last year, the airline launched flights to two new destinations – Shenzhen and Hangzhou, and has further enhanced its product offerings by deploying its award-winning Premium Economy on these new routes, in addition to bringing back its iconic A380 on Shanghai flights.

Emirates has operated in mainland China since 2004. Today, the airline serves five major cities with 49 weekly flights to Beijing, Shanghai, Guangzhou, Shenzhen, and Hangzhou, operating a mix of A380s, A350s, and Boeing 777s. 

In addition to Loong Air, Emirates partners with Air China, China Southern Airlines, and Sichuan Airlines, offering customers access to more than 110 points in China beyond its own network via its existing 5 gateways.

About Loong Air
 Zhejiang Loong Airlines Co Ltd (abbreviation: Loong Air) was founded on 19 April 2011. It launched passenger services on 29 December, 2013. Headquartered in Hangzhou, the airline has established branches in Xi’an, Chengdu, and Guangzhou.

(Source: Your Stories — Emirates)

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The airline has invested AED174 million (USD47.4 million) to expand its travel retail footprint. It is building on this momentum, with plans to introduce 29 additional travel retail concepts in 2026, bringing the total store count to 48 by the end of this year.

Delivering personalisation and expert support, blended with an incredible lineup of its iconic onboard products and the latest immersive technologies, Emirates World retail stores meet customers where they are, in a modern, welcoming environment, in key cities across its network. As a result, Emirates travel retail concept stores have attracted over 1.4 million walk-in customers since 2024, underscoring their appeal and growing role in the travel planning journey.

Emirates’ Deputy President and Chief Commercial Officer Adnan Kazim reflects: “As we accelerate the global rollout of our Emirates World Stores concept, we are cultivating opportunities for travellers and our travel partners to engage with our brand, immerse themselves in our iconic products and experiment with cutting-edge tech to imagine what their journeys could look like, as they effortlessly orchestrate their journeys with our expert consultants. With more travel retail concept stores coming online in cities around the world this year, we’re proud to welcome customers to these beautiful spaces designed for discovery, provide exceptional service and help everyone get the most out of Emirates’ latest products and services so they can truly ‘fly better’.”

The first Emirates World Store debuted in November 2022: a 3,000-square-foot space delivering the airline’s signature products and the latest experiential technologies, nestled within one of Dubai’s most dynamic neighbourhoods, Jumeirah.

The flagship Emirates World Store in Dubai became the blueprint for accelerating the airline’s retail expansion, with global flagship store openings in London, Nairobi, Casablanca, Manila, Cairo, Singapore, Bangkok, and Riyadh. In parallel, Emirates has opened similar mid-sized concept travel stores in Paris, Karachi, Hong Kong, Accra, Geneva, Mauritius and Jakarta with plans to expand these travel retail concepts across its global network to Athens, Rome, Madrid, Istanbul, Amman, New Delhi, Mumbai, Shenzhen, Tokyo and Cape Town this year.

No two stores are exactly alike.

For instance, Dubai features a dedicated hub for industry networking and engagement, while Singapore, Riyadh, Cairo, and London showcase a First-Class cabin seat display. Casablanca, Hong Kong, and London offer a Premium Economy seat display, giving visitors a first-hand look at the airline’s latest cabin. Cairo and London also feature the iconic A380 onboard lounge, bringing the onboard experience to the ground.

The newest store in Abidjan features an A380 onboard lounge and a Business Class seat, reinforcing Emirates’ premium positioning and commitment to immersive retail experiences.

The airline will continue to roll out its travel retail concepts to new locations, showcasing its latest travel experiences and exceptional service from knowledgeable team members.

Emirates World stores also offer digital aficionados self-service kiosks and other digital touchpoints to streamline transactions, as well as interactive features such as a selfie mirror that offers travel inspiration to visitors as they capture mementoes against stunning destination backdrops.

Every location features curated, destination-specific Emirates-branded collections and premium travel accessories, offering discerning travellers sophisticated essentials that elevate their travel experience. For example, the London store carries Emirates Official Store merchandise and travel accessories inspired by in-market Emirates sponsorships, including Wimbledon, the Emirates Great Britain SailGP Team, and Arsenal.

 Visitors to Emirates travel retail stores across its network can enrol in Emirates Skywards, the airline’s award-winning loyalty programme, via the in-store self-service kiosk. 

Learn more about Emirates Skywards here

(Source: Your Stories — Emirates)

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To launch this new feature on the app and celebrate greater flexibility for members, Emirates Skywards members in the UAE will also benefit from a special launch offer, giving 50% off Miles converted into cashback until 28 February 2026.

Skywards members using the Skywards Everyday app can earn and convert Miles at more than 500 partner brands across a wide range of categories, including dining, shopping, beauty and wellness, groceries and services with a host of well-known brands from Costa Coffee, Salt, Al Jaber Optical, Swarovski, NARS, Cole Haan, Tory Burch, Borders, Barry’s, BinSina Pharmacy, Lacoste and many more.

Emirates Skywards, Divisional Senior Vice President Dr Nejib Ben Khedher, said: “We’re pleased to announce even more flexibility for our members across the UAE, as the Skywards Everyday app now gives them the option to convert Miles into cashback. Our members can earn and spend across 500 of the UAE’s favourite brands and then get rewarded with Miles or cashback on their card. It’s another added value on everyday activities that our members appreciate.”

How to start earning and converting Miles on the go

• Download the Skywards Everyday app from the iOS App Store or Google Play Store and log in using your Emirates Skywards membership details.
• 1. Save up to five Visa or Mastercard debit or credit cards.

• 2. If you choose to earn Miles, the process stays the same, and Miles are added to your account automatically.

• 3. If you choose to convert Miles, you will receive an in-app prompt to either earn Miles or convert them to cash back.

Skywards members earn 1 Mile for every AED 3 spent on high street shopping, leisure and entertainment, luxury shopping, beauty and wellness, services, and dining and 1 Mile for every AED 5 spent on groceries and pharmacy purchases. Members can earn even more Miles when using an Emirates Skywards Credit Card. Members living outside the UAE can also download the Skywards Everyday app and earn Miles when visiting the country.

A world-class loyalty programme

Crowned ‘Best Global Airline Loyalty Program’ at the International Loyalty Awards 2025 — Emirates Skywards continues to offer its members unmatched rewards and benefits. With more than 37 million members worldwide, Emirates Skywards offers four tiers of membership: Blue, Silver, Gold, and Platinum, with each tier earning exclusive privileges.

Members can earn Miles with partners ranging from airlines, hotels and car rentals to financial, leisure and lifestyle brands. Skywards Miles can be spent on an extensive range of rewards, including flight tickets with Emirates and partner airlines, flight upgrades, hotel stays, retail shopping and money-can’t-buy experiences.

For more information, visit emirates.com/skywards. 

(Source: Your Stories — Emirates)

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