Agoda’s accommodation search data shows growing interest in lesser-explored beach, mountain, and culture-led destinations when comparing destination search trends on Agoda’s platform from 1 January to 30 April 2026 against the same travel period in 2025.

Domestic travel: Alternative picks to tourist hotspots

Leading the list of emerging domestic destinations is Ly Son, an island in Quang Ngai province, which is seeing significant year-on-year growth in interest in 2026 compared to last year. 

With clear waters, stunning landscapes, coral reefs and a quieter pace, Ly Son is emerging as an appealing alternative for travellers looking beyond more crowded island destinations such as Phu Quoc, Phu Quy or Vinh Hy.

Ninh Binh also saw a solid year-on-year rise in search popularity, supported by its strong mix of natural scenery, heritage and cultural tourism. Iconic attractions such as Hoa Lu and Tam Coc – Bich Dong continue to attract travellers with limestone karsts, caves and winding rivers. At the same time, the province’s wider cultural and spiritual tourism offerings add depth to the visitor experience. Home to the UNESCO-recognised Trang An Landscape Complex and a rich network of historical sites, Ninh Binh is well-positioned for travellers seeking both nature and cultural discovery.

Mai Chau, a mountainous area in Hoa Binh province, is also experiencing growing interest in its mountain retreat, which is both accessible and less crowded. As travellers look for alternatives to busier highland destinations such as Sapa, Mai Chau offers the same rice terraces, ethnic culture, and traditional stilt houses with a relaxed rural atmosphere. Its proximity to Hanoi also makes it an attractive option for short breaks and slow travel.

A new entrant on the list, Kon Von Kle, also known as Mang Den, points to growing interest in the Central Highlands as travellers seek cooler climates and nature-led escapes. Recently seen as a quieter alternative to Da Lat, Mang Den is known for pine forests, mountain scenery and a slower pace. Its appearance in Agoda’s data suggests Vietnamese travellers are increasingly open to lesser-known highland destinations that offer fresh air, nature and a sense of discovery.

Tay Ninh also made its way to the list, supported by the province’s growing tourism profile in recent years. With Ba Den Mountain, spiritual and cultural attractions, eco-tourism experiences and improved tourism investment, Tay Ninh is becoming a more visible choice for travellers from southern Vietnam. Its convenient location near Ho Chi Minh City also makes it suitable for quick, experience-rich getaways.

Outbound travel: New overseas favourites on the radar

Beyond domestic travel, Agoda’s search data also points to growing interest in international destinations, with Vietnamese travellers looking further afield for their mid-year trips. The Philippine island of Cebu saw the largest increase in travel interest, as its beaches, diving, island-hopping and access to the wider Philippines make it attractive for travellers seeking a longer tropical escape within the region.

Other new entrants reflect a broader appetite for fresh international experiences. Kaohsiung, Taiwan, offers a different side of the country beyond Taipei, with harbour views, night markets, art spaces, and access to southern Taiwan’s coastal and cultural attractions. 

Barcelona, Spain, stands out as a long-haul destination for travellers drawn to architecture, Mediterranean culture and football. At the same time, Fujikawaguchiko, Japan, appeals to travellers seeking scenic lakeside stays and views of Mount Fuji beyond Japan’s major cities.

Istanbul, Türkiye, also saw increasing interest among Vietnamese travellers, as the destination combines history, culture and distinctive cross-continental experiences. Türkiye’s recent efforts to promote tourism among Vietnamese travellers, together with easier e-visa access, may help make destinations such as Istanbul more accessible for this summer’s getaways.

Agoda Country Director Vietnam, Vu Ngoc Lam, said: “Vietnamese travellers are showing a growing interest in destinations that feel fresh, meaningful and easier to personalise. This mid-year travel season, we are seeing growing interest in places that combine nature, culture and a sense of discovery, from island escapes to cultural hubs and cooler highland retreats. At Agoda, we are delighted to help travellers explore these emerging destinations with a wide range of stays, flights and activities that make trip planning simple and flexible.”

(Source: Agoda)

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Airline officials announced the news last week at the Vietnam–Singapore Tech Connect Forum 2026 on 29 May.

Scheduled to commence on 11 December 2026, the Singapore–Nha Trang route Vietjet will operate four return flights per week on Mondays, Wednesdays, Fridays and Sundays. 

It will offer Singapore travellers a more convenient way to reach Nha Trang, reducing the need for domestic transfers in Vietnam and providing easier access to Vietnam’s south-central coast and its popular beach resorts.

Renowned for its pristine beaches, rich marine ecosystem, year-round pleasant climate, and world-class hospitality and entertainment offerings, Nha Trang continues to attract visitors from around the world. The new route will complement Vietjet’s existing direct services from Singapore to Ho Chi Minh City, Hanoi, Da Nang and Phu Quoc.

Earlier, in March 2025, Vietjet also announced its direct Singapore–Phu Quoc route in the presence of the Vietnamese leader during his visit to Singapore, contributing to tourism growth and regional connectivity.

Vietjet First Vice Chairman Dinh Viet Phuong commented: “As we continuously expand our flight network, Vietjet aims to serve as a bridge for growth between nations, helping to promote trade, investment, tourism and cultural exchange. 

“Direct air links between Vietnam’s high-potential destinations and Asia’s leading economic centres, such as Singapore, are contributing to the development of new growth corridors for tourism, commerce, investment and international connectivity.”

Since launching its first route between Singapore and Vietnam in 2014, Vietjet has carried more than 3.8 million passengers on over 22,000 flights, contributing to stronger bilateral connectivity and meeting the growing travel demand of residents, tourists and the business community. 

The airline currently operates four direct services linking Singapore with Hanoi, Ho Chi Minh City, Da Nang and Phu Quoc, offering more than 100 flights per week.

(Source: Vietjet)

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Held under the patronage of the Vietnam People’s Public Security Sports Association and the Lam Dong Provincial People’s Committee, and co-organised by Nexus Sport Events, this new event marks the arrival of the UTMB World Series circuit in Vietnam with the ambition of becoming a benchmark trail running event in the region.

As trail running continues to grow across Asia, the Vietnam Highland Trail by UTMB offers runners a new opportunity to live the UTMB World Series experience in one of the country’s most iconic trail destinations. 

Today, more than 290,000 Asian runners hold a valid UTMB Index, including 22,000 in Vietnam (the 6th-most in Asia). In comparison, 3,000 Vietnamese runners already have a myUTMB account, highlighting the rapid development of the sport across the region. 

The Vietnamese community also benefit from strong female participation, with women representing 38% of the runners. Among them is Hà Thị Hậu (VNM, UTMB Index 789), Vietnam’s leading elite trail runner and currently the athlete with the highest UTMB Index in the country, across both men and women.

“The first time I participated in the UTMB Finals, I dreamed that one day Vietnam would have a race of its own in this prestigious series. And I know that dream was never mine alone; it was also the dream of countless Vietnamese runners. Today, seeing it become reality is a feeling I simply cannot put into words. I hope the Vietnam Highlands Trail by UTMB will inspire Vietnamese runners to reach higher, bring world-class elite athletes to our country, and spread the beauty of Vietnam’s nature to the world.” 

A historical land of convergence

Beyond the trails and the mountains, the Highlands reveal a land shaped by centuries of cultural and natural convergence. On one hand, the region brings together long-established indigenous communities, generations of settlers from across Vietnam, and French-inspired architecture, creating a unique cultural identity. On the other hand, the landscape itself reflects this convergence, from dense tropical forests in the lowlands to the cool mountain climate above, where nature transforms with altitude. Hidden within these forests lies a preserved and authentic natural heritage, rare and elusive, emblematic of the Highlands.

Vietnam’s iconic peaks

With five races on offer, 100K, 50K, 20K, 10K and 5K, Vietnam Highlands Trail by UTMB is the first trail running event in Đà Lạt to connect runners across four of the region’s most iconic peaks, Langbiang, Bidoup, Pinhatt and Elephant Mountain.

 Each peak offers its own distinct terrain, ecological layer and landscapes. From the panoramic alpine landscapes of Langbiang and the untouched primary forests of Bidoup, to the ridgelines overlooking Tuyen Lam Lake at Pinhatt and the denser, more technical trails of Elephant Mountain, the courses take runners through a diverse and immersive journey across the Vietnamese Highlands.

“Bringing UTMB to Vietnam is more than launching a race — it is opening Vietnam to the global trail running community and bringing world-class standards closer to Vietnamese runners. We believe Vietnam Highlands Trail by UTMB will become a place where athletes not only challenge themselves, but also discover the beauty, culture and spirit of Vietnam”, said Nexus Sport Event Chairman Nguyen Tu Anh.

UTMB International Executive Director Florian Lamblin concluded: “Bringing the UTMB World Series to Vietnam for the first time is above all a human adventure built with local communities. Through the Vietnam Highlands Trail by UTMB, we hope to shine a light on the cultural richness, landscapes, and spirit of Đà Lạt and the Central Highlands.”

Priority registration for UTMB Index holders will open on 2 June, and general registration will open on 4 June on the official website: https://vietnamhighlands.utmb.world/. 

About UTMB World Series
UTMB World Series is the trail-running circuit that brings together the best athletes in the sport and amateur runners at top international events held in some of the most beautiful places on the planet. 

The UTMB® World Series is rooted in a passion for the mountains and respect for the environment and offers trail running enthusiasts the chance to experience the UTMB adventure across the globe, with events taking place in Asia, Oceania, Europe, Africa and the Americas. Launched in May 2021 in collaboration with UTMB Group and The IRONMAN Group, the UTMB World Series circuit brings together 64 events across 29 countries.

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The new route marks the airline’s expansion into Europe and further strengthens connectivity between Vietnam and the European Union. Additionally, the new route will provide passengers with convenient access to more than 20 countries and territories across Vietjet’s 186-route network.

Set to commence on 10 October 2026, the Hanoi–Prague route will be operated by Vietjet’s  Airbus A330 aircraft via Almaty, Kazakhstan. Initially, it will schedule two return flights per week on Tuesdays and Saturdays. 

Flights will depart from Noi Bai International Airport in Hanoi at 0825 and arrive at Vaclav Havel Airport in Prague at 1855. 

The return service will depart Prague at 2055 and arrive in Hanoi at 1620 the following day (local time). 

Tickets are available now via the airline’s website, its mobile app, official ticket offices and agents worldwide.

Vietjet CEO Nguyen Thanh Son shared: “This is an important milestone in Vietjet’s strategy to become a global aviation group. With a new-generation fleet, modern technology, and a continuously expanding network, Vietjet will soon operate many more routes to Europe, enabling passengers to conveniently connect between Europe and the Asia-Pacific, including destinations across Vietnam and Thailand. With Vietjet, Europe is now closer than ever. We are offering more affordable fares than ever before alongside high-quality and world-class service, strongly boosting demand for visiting relatives, tourism, and economic and cultural exchange between the two regions.”

Prague Airport CEO Jiří Pos added: “Vietnam is the most significant market in the Southeast Asian region in terms of passenger numbers. In 2025, more than 75,000 people travelled between Prague and Hanoi in both directions. The new connection will make travel easier for the Vietnamese community in the Czech Republic and their families. 

“At the same time, we expect growth in tourism and greater accessibility of Vietnam for Czech travellers. Equally important is the strengthening of trade relations between the Czech Republic and Vietnam. Vietnam also represents a major gateway to Southeast Asia.”

CzechTourism CEO František Reismüller explained: “An air connection between Prague and Hanoi is essential for inbound tourism to the Czech Republic. Vietnam is among the markets with great potential, not only in its own right, but also as a transit point for other Southeast Asian countries. 

“The new route will therefore significantly facilitate travel to the Czech Republic, support arrivals from Southeast Asia, and open up further opportunities for the development of tourism and trade relations.”

(Source: Vietjet)

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The Vietnam-based wellness brand offers an “all-spa inclusive” and “breakfast anywhere, anytime” concept and has city hotels in Ho Chi Minh City, as well as beachfront villa resorts along the coast and wellness-focused resorts in the mountains and springs of central Vietnam.

Fusionlife member benefits, offering up to 25% off on room bookings, spa treatments and dining. 

Fusion Resort & Villas Da Nang presents a curated wellness journey dedicated to nurturing both body and mind on 13 June 2026. 

This central Vietnamese resort will also host a Global Wellness Weekend from 12 to 14 June, a three-day, two-night retreat, which includes a two-night stay in an Ocean View Suite. 

Fusion Resort Cam Ranh invites guests to celebrate Global Wellness Day on 13 June with peaceful wellness and mindful activities surrounded by the beauty of nature.

Alba Wellness Valley by Fusion invites guests to embark on a journey of wellbeing throughout June. Global Wellness Day will be marked on 13 June under the theme “Joy Magenta,” featuring Qi Gong, yoga and hot-spring immersions. 

On 21 June, International Yoga Day offers a peaceful opportunity to reconnect body and mind through chakra meditation and sunrise yoga amidst the serene forest landscape of Hue. The celebration concludes on 22 June with International Bathing Day, featuring a calming water meditation in Alba’s natural hot springs. 

Fusion Suites Vung Tau is gifting guests complimentary plant seeds, inviting them to grow their own greenery to celebrate World Environment Day (5 June) and World Oceans Day (8 June). 

Fusion Suites Sai Gon invites travellers to celebrate wellbeing, starting on 14 June with mindful movements, guided breathing, and restorative treatments crafted to renew body and mind. At its spa, therapists offer caring, down-to-earth service: calming facials, soothing hot-stone therapy, and mindful stretch sessions. 

HIIVE by Fusion Binh Duong, on the outskirts of Ho Chi Minh City, has announced the opening of the new Cham’s Spa. Inspired by Vietnamese wellness traditions, Cham’s Spa offers a retreat designed to help guests restore energy, relax the body, and rebalance the mind through a choice of 11 specialised treatments, including Swedish, deep-tissue, and hot-stone massages, facial care, and herbal remedies. 

(Source: Fusion Resorts Vietnam)

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The launch also introduces the first full-service airline on the Singapore–Phu Quoc route, creating new opportunities to attract high-quality international travellers to Phu Quoc. The direct Singapore–Phu Quoc route is currently served primarily by low-cost carriers. 

Sun PhuQuoc Airways’ ticket sales open on 20 May, ahead of the inaugural flight on 25 July 2026. As the first full-service airline operating this route, Sun PhuQuoc Airways introduces a new standard of travel between Singapore and Phu Quoc, with both business class and economy class cabin options.

Flight schedule  

● Singapore to Phu Quoc (9G720): Departs Singapore (SIN) at 1420, arrives Phu Quoc (PQC) at 1505.

● Phu Quoc to Singapore (9G721): Departs Phu Quoc (PQC) at 1035, arrives Singapore (SIN) at 1320.

The airline offers passengers an all-inclusive onboard experience, including hot meals, standard checked baggage allowance, and a modern wireless in-flight entertainment (IFE) system. In particular, the business class cabin is designed around comfort, privacy and seamless priority services, catering to the expectations of business travellers and premium leisure guests from Singapore who increasingly value convenience and travel quality.

To celebrate the launch of the Singapore–Phu Quoc route, Sun PhuQuoc Airways is offering special fares from just SGD133 one-way. The offer applies to flights departing within one month of the inaugural flight date and is subject to the availability of promotional seats. In addition, passengers travelling from Singapore to Phu Quoc can enjoy a 20% discount on base fares during the launch period from 20 May to 19 June 2026.

Travellers flying with Sun PhuQuoc Airways will also receive complimentary tickets to the Sun World Hon Thom cable car, alongside exclusive privileges of up to 30% off accommodation, dining, spa and entertainment services within Sun Group’s ecosystem in southern Phu Quoc.

Connecting two of Asia’s leading island destinations

The launch of another direct air route carries significant meaning in strengthening connectivity between two iconic island destinations. Singapore is a modern island nation and one of the region’s leading financial and aviation hubs. At the same time, Phu Quoc offers pristine natural beauty, year-round tropical appeal and world-class integrated resorts.

With its visa exemption policy for international visitors, Phu Quoc is increasingly well-positioned as an ideal destination for weekend getaways among Singapore residents and the expatriate community based in the city-state. 

According to Skyscanner data, searches for Phu Quoc by Singapore users increased by as much as 184% year-on-year, placing the island second on the list of trending destinations for 2026.

About Sun PhuQuoc Airways
Sun PhuQuoc Airways is backed by Sun Group’s integrated ecosystem across tourism, hospitality, entertainment and infrastructure.

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A hospitality expert with more than 35 years of experience across Asia Pacific, the Middle East and Africa, Thompson brings a global perspective and an exceptional track record to the hotel. 

Previous managerial roles with luxury brands such as Sofitel, The Leading Hotels of the World (LHW), and Wanda Hotels & Resorts have shaped his leadership style, which is defined by clarity, operational strength, and a deep commitment to creating memorable moments. During his five-and-a-half-year spell with Wanda, he successfully opened six five-star hotels.

Having joined IHG Hotels & Resorts in 2018, he guided InterContinental Changsha to multiple awards before being appointed GM of InterContinental Beijing Beichen in 2023, where he achieved the highest guest-satisfaction ranking in the Greater China region and led the hotel to its highest KPI performance in 17 years. 

(Source: IHG Hotels & Resorts)

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Positioned along the Son River and surrounded by the dramatic limestone peaks and ancient cave systems of Phong Nha,  including the legendary Son Doong caves, Auko will become Vietnam’s first EDGE Advanced-certified eco-wellness lodge experience, offering a new benchmark for regenerative luxury hospitality in Southeast Asia.

Developed for the modern “Wayfinder”, the all-inclusive retreat will feature 30 elevated tented eco-lodges, thoughtfully designed in harmony with the surrounding environment, using reclaimed timber, resilient architecture, indigenous planting, and flood-adaptive structures aligned with IFC’s Building Resilience Index (BRI).

Beyond its design credentials, Auko introduces a wellness philosophy shaped by the natural rhythms and ancient traditions of Central Vietnam. In partnership with Lumina Wellbeing, guests will experience nature-led healing journeys that incorporate Rhassoul clay rituals, hydrotherapy, forest rainfall showers, sound healing, primal movement, meditation caves, and seasonal ceremonies inspired by local Cham wisdom.

The guest experience is centred around three distinct pathways:

• The Open Way – gentle restoration, movement and reconnection

• The Still Way – introspective wellness and transformation

• The Wild Way – active adventure and dynamic wellness experiences

The property will also offer forest-to-table dining at Origin Restaurant, featuring locally sourced ingredients, wild-foraged herbs and regional Vietnamese flavours, alongside curated jungle, river and cave adventures unique to Phong Nha.

Getting to the Auko experience

●      Flight from Ho Chi Minh City or Ha Noi to Dong Hoi Airport, one-hour private transfer to Auko 

●      Flight from Ho Chi Minh City or Ha Noi to Hue Airport, three-hour private transfer to Auko 

●      Train journey from Da Nang or Ha Noi to Dong Hoi Railway Station, one-hour private transfer to Auko

●      Private car drive for five hours from Da Nang to Auko 

●      Motorbike adventure tours from Ha Noi with a halfway stop in Vinh or Cua Lo Beach

With wellness tourism continuing to evolve toward more meaningful, nature-connected, and regenerative experiences, Auko is poised to become one of Vietnam’s most anticipated new luxury openings in 2026.

Rates start from USD300++ for two guests per night, all inclusive.

Van Phu Real Estate Development JSC owns the project (https://vanphu.vn/) and its wellness-hospitality operator is Lumina Wellbeing. 

(Source: Auko Eco-Wellness Lodges)

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As one of Vietnam’s pioneering developers in branded real estate, Masterise Homes, a member of Masterise Group, is set to introduce The Ritz-Carlton Residences, Saigon, the first Ritz-Carlton-branded residences in HCMC, alongside The Ritz-Carlton, Saigon, marking the luxury brand’s hotel debut in Vietnam, as well as premium office and retail space.

This milestone follows a signed agreement between Masterise Group and Marriott International Inc, further strengthening their strategic partnership, shared vision and long-term commitment to excellence in Vietnam. It brings the Ritz-Carlton brand to one of Vietnam’s most dynamic metropolises. Masterise Homes’ international-branded real estate portfolio includes landmark developments such as Grand Marina Saigon, Marriott- and JW Marriott-branded residences, and The Ritz-Carlton Residences, Hanoi at The Grand.

The official launch of its latest project will take place on 13 May 2026.

Situated opposite Ben Thanh Market in Ben Thanh Ward, the city’s former District 1, Masterise Towers is envisioned as a vertical destination in central Ho Chi Minh City. The project will combine residences, hospitality, workspace, and curated retail in a single address designed for residents, travellers, business leaders, and the city’s growing audience for high-end cultural, culinary, and wellness experiences.

(Source: Masterise Group)

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In 2025, Vietjet recorded positive business results, exceeding the set targets. The airline operated 135 aircraft, including 101 aircraft based in Vietnam, across 254 routes. It transported 28.2 million passengers on more than 153,000 flights.

Strong 2025 Performance exceeds targets 

Vietjet reported consolidated revenue of VND82.093 trillion (SGD3.98 billion), while profit after tax reached VND2.123 trillion ( SGD102.90 million). This represented a 51.2% increase and achieved 120% of the company’s target. The airline also contributed VND10.537 trillion (SGD510.07 million) in direct and indirect taxes and fees.

At the AGM, shareholders approved a 30% dividend payout in shares, reflecting Vietjet’s continued commitment to delivering value to investors.

In 2025, Vietjet also placed orders for 100 Airbus A321neo aircraft, with 50 additional purchase options, and 20 Airbus A330neo wide-body aircraft. These orders position Vietjet among the airlines with the largest aircraft order books globally.

These figures reflect Vietjet’s efficient, safe and reliable operational capacity, growth momentum, and outstanding resilience amidst a volatile global aviation industry.

Global strategy — scaling up the ecosystem

Entering 2026, Vietjet remains committed to its strategy of “Fly the world – Reach new heights”, with a focus on expanding its international network and strengthening its aviation ecosystem.

The airline is targeting key long-haul markets, including Europe and the US, while developing a modern fleet comprising Airbus A321neo, Airbus A330neo and Boeing 737-8 aircraft. Vietjet is also deepening strategic partnerships with leading global aviation companies, including Rolls-Royce, CFM and Pratt & Whitney.

As part of its long-term development strategy, Vietjet is pioneering the establishment of an International Aviation Finance Centre, in collaboration with the Vietnam International Financial Centre in Ho Chi Minh City. The airline is also investing in its wide-body fleet and Business class cabins, which have been well received by customers, particularly on long-haul routes.

Vietjet’s Board of Directors and Independent Member Dr Philipp Rösler shared: “Vietjet has long prepared for the expansion of its flight network to Europe. With a model that combines cost-effective management and essential services, Vietjet will maintain its competitive cost advantage while providing a wonderful experience for passengers on long-haul flights.”

The airline is investing in a Maintenance, Repair and Overhaul centre at Long Thanh, while also carrying out ground self-handling services at Vietnam’s two largest airports, Noi Bai and Tan Son Nhat, to optimise operational costs.

Vietjet continues to develop the Vietjet Aviation Academy as part of its strategy to secure a pipeline of high-quality aviation talent. In 2025, the academy organised 15,198 courses for 162,100 trainees, representing increases of 53% and 30% respectively compared to 2024.

The airline is also diversifying ancillary products and services to grow revenue, while expanding financial and technological cooperation with global partners. These initiatives are designed to support disciplined, efficient and sustainable growth.

(Source: Vietjet)

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