The objective was to capture new business opportunities across corporate meetings, incentives, conventions and exhibitions and strengthen its foothold across Asia Pacific.

Business Events Sarawak (BESarawak) led the delegation, conducting sales and networking activities at the pavilion at the China National Convention Centre Phase II to showcase Sarawak’s diverse business events capabilities, with particular emphasis on the growing corporate meetings and incentive travel market. 

Combining meeting and convention facilities, international-standard hospitality, immersive cultural and nature-based experiences, and professional event services, Sarawak offers Chinese organisers a distinctive destination for corporate programmes, international conventions and exhibitions.

The participation reinforces Sarawak’s positioning as the Legacy Capital of Business Events in Malaysia and Borneo, where events are designed to deliver lasting social, economic and environmental value.

China remains one of Sarawak’s key international visitor markets, supported by growing travel demand between China and Malaysia. Tourism Malaysia reported 3.7 million Chinese visitor arrivals from January to August 2026, up 13.4% year-on-year. Coupled with visa-free entry and onward connectivity to Sarawak through Kuala Lumpur and Singapore, this growing market offers Sarawak opportunities to expand its share of China’s business events market.

Beyond tourism, Sarawak’s growing economic engagement with China presents further opportunities for business events, particularly in sectors such as renewable energy, advanced manufacturing and digital technology. These shared interests provide a platform for corporate meetings, industry conventions, exhibitions and knowledge exchanges that strengthen business collaboration and support Sarawak’s long-term development priorities.

Sarawak’s offerings also extend to educational and technical exchanges through its Academic Mobility Programme (Sarawak AMP), introduced in 2026 as the first to facilitate study tours and technical visits for educational institutions. The programme complements Sarawak’s wider business events offerings by creating opportunities for knowledge exchange and engagement with local industries.

Deputy Sarawak Secretary (Operation) and BESarawak Chairman Datu Hii Chang Kee said Sarawak’s growing economic ties with China offer opportunities to advance the destination’s development priorities through international business events.

“China is an important economic partner for Sarawak, with strengths in renewable energy, advanced manufacturing and digital technology that complement our ambitions under the Post-COVID-19 Development Strategy 2030 (PCDS 2030).”

“Business events provide a platform to build on these economic relationships by connecting industries, expertise and opportunities for collaboration. Our ambition goes beyond attracting international events. We want to ensure they contribute to stronger industries, greater innovation and long-term economic benefits for Sarawak.”

The Sarawak Pavilion at CIMX represents a more coordinated commercial approach, bringing together 10 industry partners across accommodation, travel and event services: Cat City Holidays, Hornbill & Horizon, Kuching Event Rental, Miri Marriott Resort & Spa, Mulu Marriott Resort & Spa, Pullman Kuching Hotel, Pullman Miri Waterfront Hotel, Sheraton Kuching, T.E.E.M. Event & Exhibition Management Sdn. Bhd. and Wah Tung Travel Sdn Bhd.

Their collective participation enables Chinese buyers and event organisers to explore tailored programmes, from corporate meetings and incentive experiences to international conventions, exhibitions, and industry exchanges. 

BESarawak Chief Executive Officer Jason Tan Chin Foo said the stronger industry presence reflects Sarawak’s ambition to translate growing interest from China into tangible business opportunities across different business event segments.

“Over the years, our engagements in China have generated strong interest from business event organisers in exploring Sarawak as a new destination, particularly for corporate meetings and incentive travel. Beyond our well-known natural and cultural attractions, interest has also centred on Sarawak’s business landscape and legacy impact approach, which combines destination discovery with opportunities for cultural exchange, industry engagement and business collaboration.”

“With our industry partners now coming together under one pavilion, we can offer buyers a more complete picture of Sarawak’s capabilities, converting market interest into business opportunities that benefit our local industry and economy.”

The Sarawak Pavilion at CIMX forms part of BESarawak’s continued expansion across Asia Pacific, providing access to an expected 5,000 Chinese industry professionals. The Sarawak delegation also paid a courtesy visit to Tourism Malaysia’s Beijing office to strengthen cooperation in market development, explore opportunities for joint promotion and enhance Sarawak’s visibility among Chinese business event buyers.

FOR more information, visit: www.businesseventssarawak.com

(Source: Your Stories — BESarawak)

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The future of the global business events industry will be shaped by stronger regional collaboration, collective leadership, and a shared commitment to innovation, sustainability and long-term impact. As Asia Pacific continues to grow in influence, the opportunity has never been greater to build a more connected, resilient and future-ready industry.

“I’m honoured to be appointed as ICCA Asia Pacific Chair. I aspire to build a stronger, more connected and inclusive Asia Pacific Chapter where collaboration becomes our greatest strength,” said Jason. “Together, we will share knowledge, elevate professional standards and champion sustainable development to create a more resilient business events industry that delivers lasting value for our members, our destinations and our communities.”

He also expressed his sincere appreciation to Jane Vong Holmes, Senior Manager – Asia Pacific at GainingEdge and Immediate Past Chair of the ICCA Asia Pacific Chapter, for her outstanding leadership and dedicated service. She has strengthened the chapter through her vision, passion and dedication, leaving a strong foundation for the future.

Deputy State Secretary (Operations) and BESarawak Chairman, Datu Hii Chang Kee, said the appointment was an honour that reflects the confidence of the international business events community. 

“Jason’s appointment is a recognition of his leadership and dedication to the business events industry. We are honoured that he has been entrusted with this important regional role, and we are confident he will contribute meaningfully to strengthening collaboration, knowledge exchange and the continued growth of the business events industry across Asia Pacific.”

ICCA’s Senior Regional Director, Waikin Wong, said Jason’s appointment reflects both his leadership and the continued evolution of the Asia Pacific business events industry.

ICCA is the global association for the international meetings and conventions industry, representing more than 1,000 member organisations across over 100 countries and territories through its six regional chapters – Asia Pacific, Africa, Europe, Latin America & the Caribbean, Middle East, and North America. The association connects the global business events community to advance collaboration, knowledge exchange, advocacy and professional excellence.

More at www.businesseventssarawak.com.  

(Source: Your Stories — BESarawak)

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Taking place from 7 to 10 December 2026 in Kuching, at the Borneo Cultures Museum as a principal conference venue, ICM 2026 is expected to welcome more than 300 delegates, connecting researchers, engineers, academics and industry professionals from the international microelectronics community to exchange expertise and explore developments shaping the future of the sector.

Hosting ICM 2026 directly supports Sarawak’s development priorities under the Post COVID-19 Development Strategy (PCDS) 2030, particularly in innovation, digital transformation, human capital and advanced manufacturing. As Sarawak develops its semiconductor ecosystem, the conference will connect global expertise with local talent, research and industry, while advancing artificial intelligence (AI) as an accelerator for microelectronics development.

The conference will feature a broad technical programme comprising regular papers, special sessions, cross-society special sessions, an embedded workshop, live demonstrations, tutorials and a technical industry visit, creating multiple platforms for researchers and industry practitioners to exchange knowledge and explore emerging developments in circuits, systems and microelectronics.

Additional activities being developed alongside the main conference include a Sino-Malaysia workshop, CASS Standards workshop, and CAS Industry Forum, further extending ICM 2026 beyond the conventional academic conference format and creating opportunities for industry engagement, standards discussions and international collaboration.

“ICM 2026 is an important step towards the Sarawak Government’s ambition of building a high-income economy driven by innovation and technology,” said The Honourable Dato Sri Roland Sagah Wee Inn, Minister of Education, Innovation and Talent Development Sarawak. “For Sarawak to compete in the industries of the future, we must create opportunities for our people to learn from the best, participate in global networks and turn knowledge into real opportunities. ICM brings that global community directly to us, creating opportunities for our talent and industry to learn, collaborate and turn knowledge into new possibilities for Sarawak.”

“Winning ICM 2026 demonstrates the strategic value of attracting specialised international conferences that align with local development priorities,” said Jason Tan Chin Foo, Chief Executive Officer of Business Events Sarawak (BESarawak). “The conference is expected to generate RM2.5 million in total estimated economic impact, but its greater value is what it can leave in the long term. ICM can be a powerful catalyst to strengthen Sarawak’s growing electronics sector through new knowledge, connections and opportunities that continue well beyond the conference. BESarawak is proud to support legacy-driven events such as ICM 2026.”

“The next big step for AI is not only about smarter software, but also building better and more efficient technology to power it,” said Ts. Ir. Dr Fakhrul Zaman Rokhani, IEEE CASS Vice President for Education and Communications and General Chair for ICM2026. “ICM 2026 will explore how we can make AI faster, more energy-efficient and more sustainable through advances in microelectronics and hardware. Bringing these global conversations to Malaysia via Sarawak gives professionals and young talent in the region greater access to the ideas and technologies shaping our future.”

Organised by the Institute of Electrical and Electronics Engineers Circuits and Systems Society (IEEE CASS), with the IEEE CASS Malaysia Chapter as a co-financial sponsor and active contributor to the organising committee, ICM 2026 is supported by the Ministry of Education, Innovation and Talent Development (MEITD), Business Events Sarawak (BESarawak), Malaysia Convention & Exhibition Bureau (MyCEB), Universiti Putra Malaysia (UPM), Sarawak Microelectronics Design (SMD) Semiconductor Sdn Bhd, and Swinburne University of Technology Sarawak. The Academy of Sciences Malaysia is also participating as ICM 2026’s Science & Technology Partner.

ICM 2026 is supported by the wider IEEE Circuits and Systems community, with technical co-sponsorship from the IEEE Circuits and Systems Society and 13 IEEE CASS chapters worldwide. The conference has also received IEEE Xplore publication approval. At the same time, selected papers will be invited for extended submission to IEEE Transactions on VLSI Systems, Neuroelectronics, and the Journal of Integrated Circuits and Systems, subject to each journal’s review process.

Researchers, scientists, academics, entrepreneurs, engineers, policymakers, and industry professionals working across circuits, systems, and related technologies are invited to be part of ICM 2026 in Sarawak and contribute to the conversations, collaborations, and innovations shaping the future of microelectronics. For registration, call for papers and sponsorship opportunities, visit www.ieee-icm.org. 

For more information on business events in Sarawak, visit: Business Events Sarawak 

(Source: Your Stories — BESarawak)

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Together with 29 graduates from Miri in July, BEAP has now equipped 55 industry professionals with the skills to participate more actively in Sarawak’s growing business events economy. Co-developed by Business Events Sarawak (BESarawak), the Miri Business Events Committee and Sibu Business Events Committee, in collaboration with the Malaysian Association of Convention and Exhibition Organisers and Suppliers (MACEOS) Sarawak Chapter, the programme brings industry development directly to Sarawak’s business events cities.

Participants gained practical knowledge across the full event lifecycle, from developing commercially viable concepts and financial planning to operations and post-event evaluation. BEAP focused on the practical use of artificial intelligence to improve productivity, creativity, and decision-making in business event planning and delivery.

Jason Tan Chin Foo, Chief Executive Officer of BESarawak, said that continuous learning is essential in today’s evolving business events industry. 

“It’s no longer enough to know how to organise and deliver an event. Industry professionals need to understand the business behind it, from developing commercially viable concepts and managing resources to adopting new technologies and responding to evolving organiser and delegate expectations.

“Sibu is one of the preferred convention destinations in Sarawak, so the demand and business opportunities are there. The next step is to strengthen the local expertise, services and solutions around that demand, enabling Sibu’s industry to take on a greater share of the role, develop new business opportunities and capture more of the value generated by business events.”

BEAP also supports MACEOS’ national commitment to strengthening professional standards and developing industry talent across Malaysia. Lim Win Nee, Vice President of MACEOS Education, said: “Malaysia’s competitiveness as a business events destination is strengthened when industry capabilities grow across all our destinations. Every market has a role to play, and in destinations such as Sibu, a strong and capable local industry can make a meaningful difference to the quality of events, the opportunities for local businesses and the overall destination experience.

“By making professional development more accessible, we can strengthen expertise where it is needed, raise standards across the country and build a more connected and future-ready Malaysian business events industry.”

The completion of BEAP’s first two-city rollout marks another step in BESarawak’s broader efforts to develop the people and businesses behind the business events industry, allowing greater contributions towards Sarawak’s growth.

For more information on Sarawak events, visit: Business Events Sarawak. 

(Source: Your Stories — BESarawak)

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Building on Sarawak’s strong industry foundation and international reputation, discussions focused on the next phase of growth and how business events can create greater value for the destination through economic opportunities, knowledge exchange, industry development, investment and benefits for local communities. 

During the visit, Dato Sri Abdul Karim Rahman Hamzah, Minister for Tourism, Creative Industry and Performing Arts Sarawak, said the Sarawak Government’s continued support strengthens the industry’s ability to build on its progress. 

“Sarawak has built a strong international reputation in business events, strengthened by our focus on legacy-driven outcomes. We are now seeing that translate into more events and wider opportunities for local businesses and industries. With the Sarawak Government’s continued support for the industry, we are well positioned to build on this progress, attract bigger opportunities and ensure the benefits extend across more sectors and communities in Sarawak as competition across ASEAN grows.” 

The discussion during the visit highlighted infrastructure, venue and accommodation capacity, and air connectivity as important factors in strengthening Sarawak’s ability to attract larger and more diverse international and national business events. The events and tourism industries are also encouraged to explore creative ways for Sarawak’s growing range of venues and facilities to complement one another in supporting conventions, exhibitions, corporate meetings and incentives, performances and other major events.

With Borneo Convention Centre Kuching 2 (BCCK2) in progress and improved air connectivity through AirBorneo, the discussion also highlighted the opportunity for Sarawak to tap into and drive more business events and tourism from across the wider Asia Pacific region.

Datu Hii Chang Kee, Deputy State Secretary (Operation) and Chairman of BESarawak, emphasised the importance of stronger collaboration and coordination to ensure business events contribute to Sarawak’s wider development.

“As the industry grows, our role in connecting business events more closely with PCDS 2030 becomes even more important. With a growing pipeline of larger events addressing globally relevant issues across industries, we need to consider how each opportunity can contribute to Sarawak’s broader priorities, whether through investment, talent development, industry growth, knowledge exchange, or international partnerships.”

“This is where stronger coordination becomes essential. Government agencies, industry and institutions need to work together so that when these events come to Sarawak, we are ready to maximise the opportunities and benefits they can create for the destination.”

This direction builds on Sarawak’s growing focus on legacy impact, with business events increasingly used to create long-term benefits through knowledge, innovation and partnerships.”

Jason Tan Chin Foo, Chief Executive Officer of BESarawak, said BESarawak is clear about how it intends to build on the strengths of the past two decades.

“With the strong support of the Sarawak Government, we are excited about the next phase of growth. We have built significant momentum over the years, and our focus now is to use that momentum strategically by being intentional about the events we pursue, strengthening Sarawak’s business events ecosystem, and creating more value from every opportunity we secure.”

“As Sarawak advances towards the goals of PCDS 2030, BESarawak will continue to strengthen the alignment between its business events pipeline and Sarawak’s priority sectors, creating more opportunities to bring knowledge, innovation and partnerships that support Sarawak’s broader development.”

(Source: Your Stories — BESarawak)

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The programme prepares local industry players with the knowledge and skills to support Sarawak’s growing portfolio of high-value national and international events.

Co-organised by Business Events Sarawak (BESarawak) and the Miri Business Events Committee in collaboration with the Malaysian Association of Convention and Exhibition Organisers and Suppliers (MACEOS) Sarawak Chapter, BEAP addresses the growing demand for future-ready professionals who can strengthen service delivery and raise industry standards.

Held at Mercure Miri City Centre from 14 to 16 July 2026, the Miri edition was the first of two BEAP sessions planned for the year. Participants learned to manage the full event lifecycle, from concept development and financial planning to on-site delivery and post-event evaluation. They also explored the practical application of artificial intelligence to deliver more efficient and innovative event solutions.

Jason Tan Chin Foo, Chief Executive Officer of BESarawak, said developing the industry was essential to Sarawak’s long-term competitiveness.

“Miri possesses the strengths to become a leading business events destination in northern Sarawak. As Malaysia’s pioneering oil and gas city, supported by its diverse tourism offerings and dynamic business ecosystem, Miri has significant potential to attract high-value conferences, corporate meetings and exhibitions. Through BEAP, we are investing in local talent by equipping industry professionals with the skills, confidence and capabilities to deliver world-class business events. This investment in people will strengthen Miri’s competitiveness, unlock new economic opportunities and reinforce Sarawak’s position as a premier business events destination.”

BEAP in Miri also supports MACEOS’ national commitment to making professional development more accessible to industry practitioners across Malaysia. Lim Win Nee, Vice President of MACEOS Education, said: “MACEOS’ priority is to ensure that professional development is accessible to industry practitioners across Malaysia. Bringing this programme to Sarawak supports our commitment to raising national industry standards, strengthening local capabilities and developing a future-ready talent pipeline. By investing in people across every region, we strengthen not only Sarawak’s business events ecosystem but also Malaysia’s overall competitiveness as a destination.”

BESarawak’s capacity-building initiatives are helping Sarawak-based businesses and event professionals build the skills needed to support the destination’s growing business events industry, especially with AirBorneo’s planned regional routes from 2026.

The next BEAP will take place from 11 to 13 August 2026 at Tanahmas Hotel in Sibu.

For more information on BESarawak, visit Business Events Sarawak.

(Source: Your Stories — BESarawak)

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This was emphasised by The Honourable Dato Sri Abdul Karim Rahman Hamzah, Minister for Tourism, Creative Industry and Performing Arts Sarawak, during a courtesy visit by Business Events Sarawak (BESarawak) led by its Chairman, Datu Hii Chang Kee, Deputy State Secretary (Operations), together with BESarawak’s Board of Directors and Chief Executive Officer Jason Tan Chin Foo.

During the meeting, BESarawak briefed the Minister on the industry’s latest progress, upcoming international events and strategic initiatives to strengthen Sarawak’s position as the legacy capital of business events in Malaysia and Borneo.

“The strong growth of Sarawak’s business events industry reflects what can be achieved through collaboration,” said The Honourable Dato Sri Abdul Karim. “As we prepare for larger international events and expanded infrastructure, our priority is to strengthen partnerships across the business events ecosystem while continuing to enhance Sarawak’s tourism and hospitality capabilities so every event delivers exceptional delegate experiences and greater value for our economy and communities.”

Meanwhile, BESarawak Chairman Datu Hii Chang Kee said BESarawak’s success is driven by strong collaboration between the business events industry and key stakeholders, including ministries, government agencies, associations, and private-sector partners, to strengthen Sarawak’s business events ecosystem.

“Sarawak is welcoming more regional and international business events every year, and that reflects the strong support and collaboration across the business events ecosystem,” said Datu Hii. “As we prepare for BCCK2 and major events such as the International Water Association (IWA) World Water Congress & Exhibition 2028, we must continue working together to ensure these opportunities bring lasting benefits to Sarawak. We are grateful to the Sarawak Government, as well as our tourism, hospitality and industry partners, for their continued commitment to growing the sector.”

BESarawak Chief Executive Officer Jason Tan Chin Foo said collaboration has become increasingly important as Sarawak prepares for a new phase of industry growth.

“Beyond attracting events, BESarawak will continue connecting organisers with government, industry and academia so that every conference creates meaningful economic, social and intellectual outcomes. We will also continue supporting the industry through capacity-building initiatives, strategic partnerships and innovative programmes that strengthen local capabilities and ensure every business event contributes to Sarawak’s long-term development.”

The courtesy visit reaffirmed the shared commitment between the Sarawak Government and BESarawak to strengthen collaboration across the business events ecosystem, ensuring Sarawak continues building a resilient, future-ready industry that supports the destination’s development aspirations under the Post COVID-19 Development Strategy 2030.

For more information on BESarawak, visit: Business Events Sarawak 

(Source: Your stores — BESarawak)

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The pilot runs across four days of the International Union of Pure and Applied Chemistry (IUPAC) 51^st World Polymer Congress (MACRO 2026), through to 31 July, in partnership with the Malaysian Institute of Chemistry (Institut Kimia Malaysia), Borneo Convention Centre Kuching (BCCK), The Waterfront Hotel Kuching and Conference Partners Asia. 

With more than 800 delegates attending, it will test whether food waste management practices can be integrated into a major international conference without compromising the delegate experience — a live case study anticipated to become a model for future business events in Sarawak.

A first step toward certification

BESarawak aims for the pilot to earn The Pledge on Food Waste Certification, an international standard for measurable food waste prevention and diversion. Measures will be integrated across both venues — BCCK, the main conference site, and The Waterfront Hotel Kuching, where the gala dinner will be held this week — covering menu planning, portion management, and recovering surplus ingredients where food safety permits. Every stage of the pilot will be logged in a compliance platform and independently assessed, with results shared publicly once the congress concludes.

For the Sarawak Government, this initiative demonstrates its commitment to embedding sustainability into economic development through practical, measurable action. 

“This initiative is proof that Sarawak’s business events sector can lead by example, developing practical solutions that support a circular economy and encourage more responsible consumption. It is the Post COVID-19 Development Strategy (PCDS) 2030 in action, showing that economic growth and environmental responsibility can move forward together in Sarawak’s business events industry,” said Datu Hii Chang Kee, Deputy State Secretary (Operation) and Chairman of BESarawak.

For the Institute, the initiative demonstrates that sustainability should be reflected not only in scientific research, but also in the way international scientific conferences are organised.

“Scientific excellence must be matched by responsible action. We are proud to work with our partners to show that meaningful sustainability can be integrated into business events, and we hope this inspires delegates and future scientific meetings to adopt more sustainable practices,” said Datuk ChM Dr Soon Ting Kueh, President of IKM and Advisor for the 51st IUPAC World Polymer Congress (MACRO 2026).

For BESarawak, the ambition extends beyond the single congress.

“Achieving The Pledge on Food Waste Certification will prove that sustainable food waste management can be built into large-scale business events successfully. More than that, it will give future conferences a practical model to follow — setting a new benchmark for sustainable business events in Sarawak,” said BESarawak Chief Executive Officer, Jason Tan Chin Foo.

The ‘Zero Food Waste to Landfill’ initiative also supports three UN Sustainable Development Goals: Zero Hunger (SDG 2), Responsible Consumption and Production (SDG 12), and Climate Action (SDG 13) — positioning Sarawak’s business events sector within a global sustainability framework.

For more information, visit: Business Events Sarawak. 

(Source: BESarawak)

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The collaboration with the Events Industry Council (EIC) represents a strategic investment in Sarawak’s business events ecosystem, industry capabilities, and long-term competitiveness at a time when sustainability has become one of the most important priorities shaping the global business events sector.  

“As part of our strategic pillars of People and Partnerships, as well as Sustainability Leadership, we believe that investing in talent is investing in the future of the industry,” said Deputy State Secretary (Operation) and Chairman of BESarawak Datu Hii Chang Kee.

“Through SEPC, we are building a common language and understanding of sustainability across the business events ecosystem while equipping industry players with the tools to create long-term impact beyond the event itself, in line with Sarawak’s legacy-driven direction.”

The agreement between Business Events Sarawak and the Events Industry Council (EIC), signed at IMEX Frankfurt 2026, marks another milestone in Sarawak’s commitment to advancing sustainable business events.

“What makes SEPC important is that it is not only about making events greener. Sustainability can be integrated into decision-making, operations, partnerships, measurement, and long-term impact creation across the entire business events ecosystem,” stated BESarawak Chief Executive Officer Jason Tan Chin Foo. “We are proud to collaborate with the EIC to make this capacity building programme accessible to our industry partners across Sarawak as part of our efforts to strengthen professional development and support the broader aspirations of the Post COVID-19 Development Strategy (PCDS) 2030.”

“Through initiatives like SEPC, we are strengthening industry capabilities while advancing Sarawak’s vision for sustainable economic growth, environmental responsibility, and inclusive community impact,” he added.

As international organisations, associations, and event owners place greater emphasis on sustainability standards and responsible event delivery, the need for skilled professionals with recognised expertise has become increasingly critical. Through SEPC, industry players in Sarawak will gain access to internationally recognised training and practical knowledge covering sustainable event planning, social impact, supply chain management, accessibility, measurement, reporting, and responsible business practices.

“From the Events Industry Council’s perspective, Sarawak is demonstrating the kind of forward-thinking leadership we hope to see more of globally. Investing in professional education through the SEPC shows a genuine commitment to raising industry standards and empowering the local ecosystem with internationally recognised sustainability practices,” said Events Industry Council President and Chief Executive Officer Amy Calvert.

For more information on events in Sarawak, visit Business Events Sarawak. 

(Source: Your Stories — BESarawak)

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Having served the organisation in various leadership capacities over the past decade, Jason now leads BESarawak into its next phase of growth with a vision to strengthen Sarawak’s position as a globally competitive business events destination through purposeful collaboration, innovation and legacy-driven development. 

“I believe the world’s most impactful business events destinations are built on strong ecosystems and meaningful collaboration among government, industry, academia, associations and the media. That is how ideas and partnerships are transformed into action, creating opportunities that strengthen our economy, communities and future,” said Jason.

“Sarawak has built strong foundations over the years,” he added. “I aspire to bring these strengths together into a more connected and future-ready business events ecosystem by strengthening collaboration, aligning our collective capabilities, and creating an environment where innovation, partnerships and opportunities can thrive.

Together, we will strengthen Sarawak’s global competitiveness, deepen international partnerships, and advance the aspirations of the Post COVID-19 Development Strategy 2030 through high-impact business events that generate lasting economic, social and intellectual value, ensuring every event leaves a strong and meaningful legacy for Sarawak, while reinforcing our position as the Legacy Capital of Business Events in Malaysia and Borneo.”

Deputy State Secretary (Operation) and Chairman of BESarawak, Datu Hii Chang Kee, said Jason’s appointment reflects both continuity and confidence in the bureau’s future direction.

“Jason has consistently demonstrated strategic leadership and a strong commitment to advancing Sarawak’s business events industry. The Board has every confidence that he will build on BESarawak’s strong foundations and achievements, further strengthen the organisation and the wider business events ecosystem, and lead the industry towards an even more impactful and globally competitive future for Sarawak.”

He has played an instrumental role in advancing Sarawak’s business events industry through strategic destination development, international bidding, industry advocacy, legacy initiatives and stakeholder engagement. Since joining BESarawak in 2012, he has held key leadership positions across Business Development, International Event Bidding, Research, Marketing and Communications, contributing significantly to Sarawak’s emergence as one of Asia-Pacific’s leading business-events destinations.

About Business Events Sarawak 
Business Events Sarawak (BESarawak) is a strategic advisor driving legacy impact through business events. As a Sarawak Government non-profit, the agency provides advice, support, and services to develop and host impact-driven events that deliver lasting value. The business events industry is a key contributor to Sarawak’s Post COVID-19 Development Strategy 2030 (PCDS 2030), with BESarawak trusted to facilitate outcomes that support Sarawak’s sustainable growth and advance the United Nations’ Sustainable Development Goals (UN SDGs). For more information, visit www.businesseventssarawak.com. 

(Source: Your Stories — BESarawak)

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