Founded in 1993, EXO Travel has grown into one of Asia’s leading Destination Management Companies (DMCs), operating across Thailand, Vietnam, Cambodia, Laos, Indonesia, Malaysia, Singapore, Japan, South Korea, Myanmar, and Egypt and Morocco.

Over the past 30 years, the company has built a strong reputation for tailor-made travel, deep local expertise, sustainability, high service standards and long-term partnerships across the global travel industry.

The partnership with JTB marks an exciting new chapter for EXO Travel. It reflects a shared commitment to high-quality travel experiences, strong local leadership and long-term investment in the future of travel globally. 

JTB Group, President & CEO Eijiro Yamakit said: “JTB Group is delighted to welcome EXO Travel to our group. EXO Travel has earned deep trust across Asia and beyond through its commitment to sustainable tourism and its collaborative approach with local communities, creating value for both partners and destinations. By joining forces with EXO Travel — whose values closely align with the JTB Group’s mission — and combining this with JTB’s global network and expertise, we are confident that this partnership will elevate travel experiences while contributing to the continued advancement of the global travel and hospitality industry,” said EXO Travel Group CEO Hamish Keith. 

“This partnership represents a very positive step forward for EXO Travel, our people and our partners around the world. JTB is one of the most respected travel companies globally, and we share a common purpose and long-term vision built around quality, relationships and meaningful travel experiences.

“EXO has been successful over the past 30 years due to our local expertise, our culture and our commitment to service excellence delivered by a high-performing team of committed people. We will continue operating with the same leadership, teams and partner-first approach that our agents and clients know today, while benefiting from the additional scale, resources and opportunities that being part of the JTB Group will bring.”

For EXO’s partners and clients, business will continue as usual. Existing teams, operational structures and points of contact remain unchanged, and there will be no disruption to current bookings, services or agreements.

By combining EXO Travel’s regional expertise and operational footprint with JTB’s global reach and long-established position in the travel industry, the partnership creates exciting opportunities for both organisations and their partners worldwide.

EXO Travel will continue to operate under the leadership of its CEO, Hamish Keith and the existing management teams across its destinations and regional hubs.

About EXO Travel
EXO Travel is a leading Destination Management Company specialising in tailor-made travel and experiences across Asia and beyond. With operational offices throughout Asia Pacific, Egypt and Morocco, EXO Travel works with travel advisors, tour operators and industry partners worldwide to deliver high-quality, locally grounded travel experiences with a strong focus on service, sustainability and innovation.

(Source: EXO Travel)

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The collaboration combines Agoda’s travel insights and digital expertise with TAT’s destination marketing capabilities to support demand generation from international markets while encouraging domestic tourism in Thailand.

Areas of collaboration include promoting Thailand’s unique tourism offerings, highlighting emerging trends such as wellness tourism and encouraging travel to lesser-known destinations. The partnership will also support broader industry development through encouraging more sustainable practices and capacity-building initiatives under the ongoing Trusted Thailand collaboration.

Agoda Chief Executive Officer Omri Morgenshtern said: “We see many opportunities to work together on TAT’s priorities, from highlighting wellness travel as the new luxury to amplifying communications around travel safety. Our joint efforts will promote Thailand’s rich and trusted offerings to travellers around the globe.”

Tourism Authority of Thailand Governor Thapanee Kiatphaibool added: “Our partnership with Agoda enables us to develop targeted campaigns that showcase Thailand’s rich cultural heritage, diverse tourism experiences and strong commitment to visitor satisfaction. By leveraging digital innovation and market intelligence, we can better connect with travellers worldwide and further reinforce Thailand’s reputation as a premier travel destination.”

Founded in Phuket, Thailand, over two decades ago, Agoda maintains strong ties to Thailand and continues to support the country’s tourism sector through its global digital travel platform, which offers access to more than 6 million accommodation properties, 130,000 flight routes, and 300,000 travel activities worldwide.

(Source: Agoda)

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Trip.com data reveals nearly 70% year-on-year growth across the 16 host cities.

As football fans across Asia-Pacific and Europe commit to their summer plans months in advance, the data paints a vivid picture of where travellers are going, how long they are staying, and exactly what sort of trip they are on.

Demand nearly doubles in June versus July

The scale of football-driven travel demand becomes clear when the two tournament windows are compared directly. During the group stage period, total international bookings to host cities are up almost 70% year-on-year. By the knockout rounds, that growth rate falls to around 40%, still substantial but a sharp contrast to the concentrated urgency of fans following their national teams during the opening weeks of competition.

The group stage is the must-travel moment. Fans are not waiting to see how their teams perform. They are booking early and decisively, around the fixtures that matter most to them.

Japan leads the world

No market tells the 2026 story more dramatically than Japan. Japanese fans are booking flights to host cities at +250% year-on-year for the group stage, more than two and a half times the previous year’s volume and more than double the growth rate of any European nation in the same period. Even for the knockout rounds, Japan records over 100% growth, the highest of any market analysed.

This is not a general holiday demand dressed up in football colours. It is fixture-following travel at its purest. Japan’s Group Stage matches are scheduled across Dallas and Monterrey, and the booking data mirrors this precisely. 

Dallas is Japan’s single most-booked host city for flights in the Group Stage, a city that barely registered on the Japanese outbound travel map twelve months ago. By the Knockout Rounds, when fixtures shift, Los Angeles becomes Japan’s top destination.

The Japan story does not stop at flight bookings. Japanese travellers are also the most adventurous when it comes to itinerary planning. Over 30% of Japanese Group Stage travellers book more than one host city, the highest multi-city rate of any market by a significant margin. Close to 10% cross two or more host countries during the Group Stage, a direct consequence of Japan’s fixtures being distributed across North America.

Japan’s top multi-city pairings during the Group Stage tell the story clearly: Dallas + Los Angeles, Dallas + Monterrey and Mexico City + Monterrey. These are not sightseeing routes but carefully planned travel itineraries around match schedules.

The Mexican cities: The less talked about accommodation story

While US and Canadian host cities attract predictable attention, the Mexican venues Guadalajara, Mexico City and Monterrey are generating some exciting booking results across the tournament.

Monterrey’s hotel bookings are up over 40 times year-on-year during the Group Stage. Guadalajara is up over 10 times. Mexico City is up over 150%. These are not incremental gains but represent a near-total transformation of international accommodation demand in cities that were barely on the inbound travel radar before.

The driver is fixture scheduling. Japan, South Korea, and Australia’s schedules are drawing fans into a North American travel corridor that extends deep into Mexico.

Dallas tells a complementary story from the US side. Hotel bookings in Dallas are up more than 1,400% during the group stage, driven overwhelmingly by demand from Japan and Korea.

The football road trip is a myth

Despite the romance of a cross-continental football adventure, the data tells a more pragmatic story. The majority of fans book travel to just one host destination per trip.

Multi-market travel is highest among Japanese fans in the group stage and lowest among South Korean fans in the Knockout Rounds.

In every other market and period, single-market trips dominate, with travellers focusing on 1 or more cities within a single North American country.

Lead times and loyalty: Forward planners vs the late deciders

The gap in booking behaviour between the Group Stage and the Knockout Round is fascinating. Travelling fans booking for July, the later, more uncertain tournament phase, are planning further in advance than those booking for June.

For the group stage, flight booking lead times across markets range from 80 to 95 days. For the knockout rounds, the same markets are booking 96 to 127 days out.

Germany leads both periods, booking hotels an average of 138 days before travel. That’s nearly five months in advance of a match whose participants are not yet confirmed.

This pattern suggests that knockout round travellers represent a highly committed segment, with fans hoping their team will advance. Attractions bookings tend to show the opposite trend, with shorter lead times across all markets, suggesting fans finalise their non-football plans on a wait-and-see basis.

Trip duration: From short breaks to extended holidays

Average trip lengths vary dramatically by market. Japanese travellers take the shortest trips, averaging just 8 days in the group stage and 11 days in the knockout rounds, reflecting a fixture-focused, time-efficient approach. Spanish fans take the longest, averaging 24 days in the group stage and 17 days in July.

Australian fans average 23 days in the Group Stage, then 18 days in July. French fans remain consistent at 18 days across both periods. The relative stability of European trip durations across both windows suggests that these travellers are building fixed-length North American itineraries centred on football.

Hotel preferences: Budget dominates, but premium emerges in July

Across most markets, three- and four-star hotels account for the vast majority of bookings, while demand for five-star hotels shows single-digit growth. Japan is the most budget-conscious, with over 61% of Group Stage hotel bookings at the three-star level. South Korea is the most luxury-oriented among the group stage teams.

In the Knockout Rounds, five-star demand increases across almost every market compared to the Group Stage. France leads the way with the largest increase in five-star hotel bookings.

New York dominates as the preferred city for four-star and five-star bookings across the majority of markets in both periods, cementing its status as the tournament’s prestige destination.

(Source:Trip.com)

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QIC customers can now convert their loyalty Coins into Avios, the loyalty rewards currency of Qatar Airways Privilege Club, through the QIC App. The converted points can be redeemed across a wide range of travel services, including flight bookings, travel class upgrades, and purchases at Qatar Duty Free, with access to a global network spanning more than 150 destinations with Qatar Airways and its partners.

Furthermore, customers can use their Coins to pay their outbound travel insurance premiums partially. By combining Coins with other electronic payment options available on the QIC App, travellers benefit from greater flexibility and choice in securing suitable coverage, bringing peace of mind while travelling abroad.

To make travel smoother, QIC has launched the Hotels feature through the QIC App, eliminating the need to navigate multiple platforms and providing a streamlined experience that combines ease of use with competitive rates. In partnership with leading service providers and top hospitality venues, the service offers a wide range of options and deals to suit every budget, all while maintaining high standards of service and hospitality.

QIC has also launched a calendar feature in its mobile application, an all-in-one gateway that lets visitors and residents of Qatar browse events year-round. 

To improve the experience of international visitors, QIC has partnered with Ooredoo to offer complimentary eSIMs to all travellers who purchase Mandatory Visitors’ Health Insurance through QIC’s digital platforms. Upon completing their purchase, customers receive a dedicated activation link that enables them to download and set up their eSIM before arriving in Qatar, ensuring seamless connectivity and easy communication with family and friends.

QIC provides a wide range of insurance packages covering global destinations. These include the “Worldwide Travel” package, which covers medical emergencies, flight delays, and loss of baggage or passports worldwide, including in the US and Canada. For travellers heading to Schengen countries, QIC provides the “Fly Europe” package (Schengen Visa Travel Insurance), which includes medical coverage of up to USD 50,000, making it a compliant and widely accepted option for visa requirements.

(Source: QIC)

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The agreement was marked by a signing ceremony at Amadeus’ Singapore office, attended by senior executives from both organisations, and reflects the importance of trusted, long‑term collaboration in supporting sustainable growth and digital transformation in travel.

Amadeus and Myrealtrip will expand their cooperation across several strategic areas. These include deploying Amadeus AI‑powered solutions to support more intelligent retailing, personalisation, and operational efficiency, as well as Professional Services to help Myrealtrip further differentiate its customer experience.

The partnership will focus on expanding non-air content, including hotels and destination tour experiences, enabling Myrealtrip to offer broader, more relevant content across the traveller journey. In addition, the collaboration will explore adopting Amadeus Hey!, Amadeus’ traveller engagement solution, to support personalised, contextual communication and services before, during and after the trip.

“This agreement marks an important milestone in strengthening our long‑term partnership with Amadeus,” said Myrealtrip CEO Donggun Lee. “By collaborating closely on AI‑driven capabilities, advanced search, and an expanded portfolio of non‑air content, we are strengthening our technology capabilities as an AI-native travel platform to deliver greater scalability, personalisation, and a more integrated travel experience for our customers as Myrealtrip continues to grow in Korea and beyond.”

“At Amadeus, we work closely with our partners to help them evolve their technology stack in line with their business ambitions,” said Amadeus Senior Vice President, Travel Sellers APAC, Renaud Nicolle.

“As AI continues to transform the travel ecosystem, we’re focused on enabling partners with the intelligent, connected capabilities needed to personalise experiences and drive smarter operations. This agreement reflects our commitment to collaborate openly and support Myrealtrip’s next phase of growth.”

The global agreement reinforces both companies’ commitment to ongoing collaboration and joint innovation, supporting Myrealtrip’s strategic roadmap and positioning Amadeus as a trusted technology partner as Myrealtrip continues to grow in Korea and beyond.

About Myrealtrip
Founded in 2012, Myrealtrip offers an end-to-end travel experience that spans flights, accommodations, and tours & activities. It has grown to more than 10 million registered users, 5 million monthly active users, and KRW 2.3 trillion in cumulative gross merchandise value (GMV).

About Amadeus
An IBEX 35 company, Amadeus is listed on the Spanish Stock Exchange under AMS.MC, has been recognised by the Dow Jones Best-in-Class World Index for 14 consecutive years.

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The report outlines how the destination management company strengthened its environmental and community programmes during 2025 while supporting guides and grassroots organisations across the region.

Khiri Travel achieved GSTC certification in Thailand, Indonesia, Vietnam, the Philippines, Cambodia, Laos, Myanmar and Sri Lanka in December 2025, following a company-wide audit process led by Khiri Travel’s green teams in each destination.

The report also highlights the work of Khiri Reach, the charitable arm of Khiri Travel, which supported 14 projects in 2025 with total contributions of more than USD25,000. Projects covered conservation, emergency relief and community support initiatives in seven Asian countries.

Among the projects supported were nutrition programmes for children in remote villages in northern Laos, flood relief efforts in Vietnam, gibbon rehabilitation work in Thailand and earthquake response support in Myanmar. Khiri Reach also worked with organisations in Bali to host a blood donation campaign for local hospitals.

Other sustainability initiatives included ChildSafe awareness training for 95 staff members, sustainability training for guides, and partnerships with more than 47 responsible tourism hotels assessed through Hotel Resilient.

Regenerative tourism

Khiri Travel Founder and CEO Willem Niemeijer said that the report reflected Khiri Travel’s long-standing approach of using tourism to create opportunities in remote and emerging destinations.

“By encouraging travellers to venture beyond crowded tourism hubs,” he said, “Khiri Travel helps ensure that tourism revenue reaches communities that might otherwise be left out of the visitor economy.”

He added: “We aim to spread the benefits of tourism more equitably while helping travellers connect more deeply with places, cultures, and communities.”

On specific operational initiatives, Khiri Travel plans to expand ChildSafe training to leading guides, roll out a Sustainable Product Assessment framework, and deepen engagement with suppliers through a new Sustainability Supplier Code of Conduct.

The company is also increasing collaboration with ethical tourism partners, including elephant camps certified under the Asian Captive Elephant Standards (ACES), as part of a broader focus on animal welfare and responsible tourism experiences.

Khiri Travel said its current and future sustainability ambitions are inspired by the 4Cs framework of conservation, community, culture, and commerce, promoted by The Long Run, a global responsible tourism advocacy group of which Khiri Travel is a member.

The Khiri Travel 2025 impact report can be downloaded here

(Source: Khiri Travel)

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Holidaymakers are being warned to slow down before scanning QR codes, clicking booking links or entering card details, as travel scams become more convincing ahead of the summer rush.

Travel scams linked to QR codes, fake booking confirmations and “reservation hijacking” are gaining attention across travel media, with The Points Guy warning travellers about “quishing” scams and Reader’s Digest reporting that fake booking confirmations and travel updates are among the scams concerning US travellers this summer.

Himmelmann says the biggest risk is that these scams no longer look obvious. “The old idea of a travel scam was someone selling a fake tour on the street. The newer version is much harder to spot because it often looks like normal travel admin.

“A QR code in an airport, a hotel payment message, a flight rebooking link or a booking confirmation email can feel completely routine when you are tired, rushing or trying to get online abroad. That is exactly when people make quick decisions.

“The scam I would be most alert to this summer is what I call the four-tap scam. You scan, open, enter details and approve payment before you have properly checked who you are paying.”

Recent warnings have highlighted fake QR codes placed over legitimate ones, phishing messages that appear to come from trusted travel brands, and scams that use real booking details to trick travellers into making payments. Wired recently reported on “reservation hijacking”, where scammers use genuine booking information to make fake payment requests appear more credible.

Himmelmann says travellers should watch out for four common scams this summer:

Fake QR codes in airports, hotels and taxi ranks

Scammers can place stickers over genuine QR codes, sending travellers to fake payment pages or login forms.

Fake booking confirmation emails

These can appear to be from a hotel, airline, Booking.com, Expedia, or another travel platform, but the link directs travellers to a fraudulent payment or verification page.

“Reservation hijacking” messages

These use real details, such as your hotel name, travel dates, or booking reference, to make the scam feel legitimate.

Street-level distraction scams

Solo travellers remain vulnerable to “friendly chat” bar scams, bracelet scams, charm scams and fake donation approaches in busy tourist areas.

“The habit that defuses most of these scams is simple: do not act through the link or QR code in front of you. Open the official app, type the website into your browser, or go directly to the hotel, airline, or transport provider.

“If a message says your booking will be cancelled unless you pay now, that is the moment to pause, not panic. Genuine travel companies do not usually need you to make urgent payments through a random link.

“Travellers should also consider using a virtual card or a travel money card with spending limits, because it reduces the damage if details are compromised. Keep your main debit card away from unfamiliar payment pages while travelling.”

Travel insurance may not always cover losses from authorised card payments, phishing attempts, or scams in which the traveller has willingly entered their details, so holidaymakers should check the policy wording before they travel.

“A lot of people assume travel insurance covers every bad thing that happens on holiday. It does not. If you transfer money to a scammer or enter your card details on a fake site, your first point of contact is usually your bank, not your insurer.

“That is why prevention matters. The safest travellers this summer will be the ones who treat every payment link, QR code and urgent booking message as something to verify first.”

About Global Work & Travel
Founded in 2008, Global Work & Travel is headquartered on the Gold Coast, Australia, and has offices in the UK and Canada. It curates 60 culturally educational travel experiences to over 30 countries.

(Source: Jürgen Himmelmann, travel expert at Global Work & Travel: https://www.globalworkandtravel.com).

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Each project received a USD60,000 grant under the group’s USD100 million Tourism Innovation Fund, presented during Envision 2026. 

This year’s winners included Universal Epic Universe at Universal Orlando Resort, recognised for setting a new benchmark in immersive theme park technology, and the Almaty Museum of Arts (Kazakhstan), honoured for opening up a major new cultural destination at the heart of one of the world’s fastest-growing travel frontiers. Other projects in London, Abu Dhabi, Singapore, Bangkok, and Shanghai were also honoured.

Singapore

Mandai Wildlife World (Mandai Wildlife Reserve): Honoured in the Resorts and sustainable innovation categories. It was recognised as the world’s first integrated destination deeply combining wildlife conservation with high-end eco-resort experiences. Trip.com spotlighted its “Conservation + Vacation” model—notably the Mandai Rainforest Banyan Tree resort, which elevates its entire structure to preserve native mature trees—alongside its “Ultra-Low Energy Consumption” design certification and the sprawling Rainforest Wild Asia park.

Bangkok

Jurassic World: The Experience (Bangkok): Honoured in the Theme Park / Immersive Entertainment category. Located at Asiatique The Riverfront, this 6,000-sqm attraction is Southeast Asia’s first officially licensed experience space from Universal Pictures. It was awarded for its innovative shift away from static exhibitions, instead using advanced animatronic technology, cinematic lighting, and a moving narrative that lets visitors walk through a live recreation of Isla Nublar.

Other winners

Shanghai 

Shanghai, host city for Envision 2026, recognised initiatives that highlighted cutting-edge, community-driven content ecosystems and the integration of immersive mega-events — such as its massive race-weekend tourism packages — thereby redefining how inbound travellers experience the city.

LEGOLAND Shanghai Resort was officially named an Innovation Contribution Award winner.

Abu Dhabi

TeamLab Phenomena: Celebrated as an experiential digital art landmark on Saadiyat Island, blurring physical and digital boundaries with real-time responsive installations.

Zayed National Museum: Honoured for its striking architecture featuring solar-thermal “falcon wings” that seamlessly combine national symbolism with sustainable engineering.

London

ABBA Voyage: Honoured in the immersive technology/entertainment category for its groundbreaking digital avatar concert experience.

Platform 9¾ at King’s Cross Station: Recognised for its massive cultural pop-culture impact and viral appeal that continues to drive global fan tourism.

Trip.com Group, Co-founder and Chairman James Liang commented: “Travelling is about experiencing something new, and innovation is the spark that turns imagination into journeys and curiosity into discovery. We established the Tourism Innovation Awards to champion and empower pioneering minds shaping the future of travel. The brilliant trailblazers we’re recognising this year from across the globe highlight the incredible potential that emerges when technology and creative vision come together to reimagine what is possible.

“Innovations like these, and the countless innovators who drive travel forward, are the reason our industry — and humanity — will continue to thrive as we move towards the future with ceaseless steps and boundless creativity.”

Latest product line-up

Trip.com Group also highlighted how innovation is being applied across its own platforms, products and services, with new capabilities rolling out across its core business units during Envision 2026.

Flights: Launched new integrated services such as Online Check-In, while AI-driven market intelligence equips airline partners with sharper signals to optimise operations.

Hotels: One-click personalisation and smart carts generate 10,500 incremental room nights and 4,000 multi-room bookings daily.

Trains: A one-stop multi-modal rail platform is driving 50% year-on-year growth in rail-flight cross-sell, with expanded integration across rail providers in Europe.

Attractions & Tours: Smart Ticketing Solutions, including Self-Service Ticket Machines at high-traffic attractions, have served over 1 billion users across eight markets since their 2024 launch.

Trip.Biz: AI agents now auto-approve low-risk corporate travel requests with a 98%+ approval rate, and Trip.Biz covers the cost if its AI makes a mistake.

Content & Community: AI-powered influencer matching now connects merchants with the most relevant creators for their audience, helping partners convert inspiration into demand and discovery.

(Trip.com Group)

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Under this partnership, Agoda and DOT will primarily run joint marketing initiatives to promote travel to the Philippines. The collaboration extends to training programs and workshops on topics like digital transformation, service excellence, and industry best practices. Agoda and DOT will also support more sustainable tourism practices through awareness initiatives and knowledge‑sharing.

Agoda Chief Commercial Officer Damien Pfirsch commented: “Agoda is proud to partner with DOT to encourage inbound travel, collaborate on training and development programs, and support growth across the many incredible tourist destinations in the Philippines. By combining DOT’s leadership with Agoda’s expertise, we will entice more travellers to visit the Philippines while elevating the tourism industry as a whole.”

The partnership also highlights the shared commitment between Agoda and the DOT to promote the Philippines as a welcoming, safe, and accessible destination for domestic and international travellers. Through Agoda’s global network of accommodations, flights, and activities, and the DOT’s destination management initiatives, the joint partnership aims to deliver practical benefits to tourism businesses, empower tourism professionals, and enhance traveller confidence.

(Source: Agoda)

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The partnership allows international travellers to book cross-border bus tickets connecting Hong Kong with Macao and major cities in Mainland China’s Greater Bay Area using 12Go’s platform, enhanced by GoByBus.hk’s local expertise.

It combines GoByBus.hk’s specialised expertise in Hong Kong–Macau-Mainland China coach services with 12Go’s regional booking infrastructure. 

Travellers can now enjoy real-time schedules, instant e-tickets, secure payments, and direct bus routes, removing the need for multiple platforms or border hassles.

“This collaboration marks a significant step forward in simplifying cross-border travel for foreign passengers,” said GoByBus.HK Chief Business Developer Ken Yung. “By partnering with 12Go, we can offer even more reliable, user-friendly ticketing options for popular routes such as Hong Kong to Shenzhen, Guangzhou, and beyond to foreign users. Our goal is to expose the foreign user to enjoy a convenient cross-border travel experience in our hometown.”

Partnership benefits

Expanded Network: Access a wider range of bus operators and schedules instantly.

Seamless Booking: Online ticketing with e-tickets delivered via email.

Competitive Pricing: Enjoy attractive fares and exclusive promotions.

Optimised Experience: Mobile-friendly platform for planning trips on the go.

GoByBus.hk is committed to providing the most up-to-date route information and online ticketing infrastructure. At the same time, the partnership with 12Go strengthens its position as the primary platform for Hong Kong–Mainland China-Macao bus travel.

About GoByBus.hk
GoByBus.hk is an online platform for cross-border and intercity bus travel. Users can check schedules and reserve tickets with multiple operators across Hong Kong and Mainland China.

About 12Go
Founded in Singapore in 2012, 12Go provides secure and efficient transportation booking services across Asia for both B2B and B2C customers.

(Source: GoByBus.hk)

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