{"id":276180,"date":"2026-11-11T06:15:00","date_gmt":"2026-11-10T23:15:00","guid":{"rendered":"https:\/\/www.ttrweekly.com\/site\/?p=276180"},"modified":"2026-11-10T23:33:43","modified_gmt":"2026-11-10T16:33:43","slug":"sarawak-gateway-to-borneo-builds-momentum-in-japan","status":"publish","type":"post","link":"https:\/\/www.ttrweekly.com\/site\/2026\/11\/sarawak-gateway-to-borneo-builds-momentum-in-japan\/","title":{"rendered":"Sarawak: Gateway to Borneo builds momentum in Japan"},"content":{"rendered":"\n

KUCHING, Sarawak, 11 November 2026: Sarawak Tourism Board (STB) reports it built strong business ties with the Japanese travel market through the recent Tourism Expo Japan (TEJ) 2026 and subsequent Post-TEJ Product Update Sessions in Tokyo and Osaka.<\/p>\n\n\n\n

Held in late September at Tokyo Big Sight, the four-day TEJ 2026 saw STB participate under the Tourism Malaysia Pavilion, where the Sarawak delegation engaged with Japanese travel agents, tour operators, tourism stakeholders, and consumers while showcasing Sarawak\u2019s diverse experiences across Culture, Adventure, Nature, Food and Festivals (CANFF).<\/p>\n\n\n\n

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Japanese content creator Jun Tanaka shares insights on Sarawak with the Japanese audience during Tourism Expo Japan (TEJ) 2026 in Tokyo.<\/figcaption><\/figure>\n\n\n\n

The engagement gave Sarawak tourism industry partners opportunities to strengthen relationships, share destination updates, and gain deeper insight into the Japanese travel market.<\/p>\n\n\n\n

The conversation continued beyond the four-day exhibition through a Post-TEJ Product Update held in Tokyo and Osaka.<\/p>\n\n\n\n

The sessions provided a more focused setting for STB and Sarawak tourism industry partners to engage directly with Japanese outbound travel agents and tour operators, exchange market insights and explore how Sarawak\u2019s tourism experiences could be further developed for Japanese travellers.<\/p>\n\n\n\n

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Representatives from Sarawak Tourism Board (STB) and Royal Brunei Airlines (RBA) during the Post-TEJ Product Update Session in Tokyo.<\/figcaption><\/figure>\n\n\n\n

The Tokyo session was held in collaboration with Royal Brunei Airlines, building on the Memorandum of Understanding signed between STB and the airline in May 2026 to strengthen cooperation in destination promotion, product development and regional connectivity. The collaboration supports efforts to create more connected travel opportunities across Borneo. <\/p>\n\n\n\n

The Tourism Malaysia Osaka Office supported the Osaka session, helping STB strengthen its engagement with travel trade partners in the wider Kansai region. The collaboration also supports STB\u2019s continued support for the national tourism agenda as the Visit Malaysia campaign continues through 2027, creating further opportunities to showcase Sarawak: Gateway to Borneo to international travellers.<\/p>\n\n\n\n

Sarawak Tourism Board Marketing Director for North Asia and New Market, Dylan Redas Noel, said the continued engagement provided an opportunity to build on TEJ conversations while gaining a better understanding of the Japanese market.<\/p>\n\n\n\n

\u201cTourism Expo Japan gives us an important platform to introduce Sarawak to the Japanese market, but equally important is how we continue those conversations beyond the exhibition. Our engagements in Tokyo and Osaka allow us to connect more closely with our travel trade partners, exchange ideas and better understand what Japanese travellers are looking for.<\/p>\n\n\n\n

\u201cThrough Sarawak: Gateway to Borneo, we want to present Sarawak as a destination rich in experiences of its own, while also serving as a natural starting point for travellers wishing to discover more of Borneo. By working with our travel trade and connectivity partners, we hope to make that wider Borneo journey increasingly accessible to travellers.<\/p>\n\n\n\n

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