{"id":276105,"date":"2026-11-10T06:15:00","date_gmt":"2026-11-09T23:15:00","guid":{"rendered":"https:\/\/www.ttrweekly.com\/site\/?p=276105"},"modified":"2026-11-10T00:05:50","modified_gmt":"2026-11-09T17:05:50","slug":"sarawak-strengthens-chinese-visitor-arrivals","status":"publish","type":"post","link":"https:\/\/www.ttrweekly.com\/site\/2026\/11\/sarawak-strengthens-chinese-visitor-arrivals\/","title":{"rendered":"Sarawak strengthens Chinese visitor arrivals"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">KUCHING, 10 November 2026: Sarawak Tourism Board (STB), in collaboration with Royal Brunei Airlines (RB), has cranked up its engagement with China\u2019s travel trade through the Sarawak Business Networking Sessions 2026, held in Beijing and Tianjin on 27 and 29 October, respectively.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The initiative unfolded amid encouraging growth in Chinese visitor arrivals to Sarawak, which increased by 64.2% from January to September 2026. The two-city programme also marks the first joint tourism trade activity between STB and RB in China following the signing of their Memorandum of Understanding (MoU) at ITB China in May 2026.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"313\" src=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/11\/118-600x313.jpeg\" alt=\"\" class=\"wp-image-276135\" srcset=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/11\/118-600x313.jpeg 600w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/11\/118-300x156.jpeg 300w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/11\/118-768x400.jpeg 768w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/11\/118-1536x801.jpeg 1536w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/11\/118-2048x1067.jpeg 2048w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/11\/118-696x363.jpeg 696w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/11\/118-1068x557.jpeg 1068w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/11\/118-1920x1001.jpeg 1920w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/11\/118-806x420.jpeg 806w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption class=\"wp-element-caption\">Delegates, Sarawak tourism partners, and travel trade representatives pose for a group photo at the Sarawak Business Networking Session 2026 in Beijing on 27 October 2026. Organised by the Sarawak Tourism Board (STB) in collaboration with Royal Brunei Airlines (RB), the networking session showcased Sarawak&#8217;s &#8220;Gateway to Borneo&#8221; tourism offerings to China-based trade partners.\u00a0<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The sessions brought together Sarawak tourism partners and China-based travel trade representatives to showcase the destination\u2019s tourism offerings, strengthen industry connections and explore opportunities for future collaboration.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cChina continues to be an important market for Sarawak, and the 64.2% growth in visitor arrivals demonstrates the opportunities for us to deepen our engagement. With 82,334 visitors from China during the first nine months of 2026, we see encouraging interest in Sarawak and the importance of sustaining this momentum through closer industry collaboration,\u201d said Dr Sharzede Datu Haji Salleh Askor, Chief Executive Officer of Sarawak Tourism Board.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWorking with Royal Brunei Airlines allows us to bring destination promotion and air connectivity together. Through these engagements, we hope to strengthen Sarawak\u2019s visibility in China while creating more opportunities for our tourism partners to connect with the market,\u201d she added.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Find Your Gateway in Sarawak\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/DPUzqIhO5oo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">From January to September 2026, Sarawak welcomed 82,334 visitors from China, compared with 50,131 during the corresponding period in 2025, representing an increase of 32,203 visitors. The broader North Asia market also recorded positive growth, with 108,816 visitor arrivals during the same period, up 40.3% year-on-year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The programme featured destination and airline presentations by STB and RB, followed by business-to-business networking between participating Sarawak tourism businesses and China-based travel trade partners.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">STB highlighted Sarawak\u2019s diverse tourism experiences across Culture, Adventure, Nature, Food and Festivals (CANFF), reinforcing the destination\u2019s positioning as the Gateway to Borneo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Meanwhile, RB presented its connectivity network through Bandar Seri Begawan, highlighting travel access opportunities between China and Sarawak.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Three Sarawak tourism partners participated in the sessions, creating opportunities to showcase Sarawak\u2019s tourism products and services, build industry connections, and explore potential business collaborations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Beijing and Tianjin sessions complement STB\u2019s broader destination promotion efforts in China, including its participation at ITB China in Shanghai. Through continued collaboration with airline and tourism industry partners, STB remains committed to strengthening Sarawak\u2019s visibility and appeal among Chinese travellers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>(Source: Your Stories \u2014 Sarawak Tourism Board)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>KUCHING, 10 November 2026: Sarawak Tourism Board (STB), in collaboration with Royal Brunei Airlines (RB), has cranked up its engagement with China\u2019s travel trade through the Sarawak Business Networking Sessions 2026, held in Beijing and Tianjin on 27 and 29 October, respectively. The initiative unfolded amid encouraging growth in Chinese visitor arrivals to Sarawak, which [&hellip;]<\/p>\n","protected":false},"author":46,"featured_media":276134,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1321,4273,3988],"tags":[],"class_list":["post-276105","post","type-post","status-publish","format-standard","has-post-thumbnail","category-malaysia-mekong-region","category-sarawak","category-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sarawak strengthens Chinese visitor arrivals - TTR Weekly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ttrweekly.com\/site\/2026\/11\/sarawak-strengthens-chinese-visitor-arrivals\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sarawak strengthens Chinese visitor arrivals - TTR Weekly\" \/>\n<meta property=\"og:description\" content=\"KUCHING, 10 November 2026: Sarawak Tourism Board (STB), in collaboration with Royal Brunei Airlines (RB), has cranked up its engagement with China\u2019s travel trade through the Sarawak Business Networking Sessions 2026, held in Beijing and Tianjin on 27 and 29 October, respectively. 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