{"id":275796,"date":"2026-11-04T06:15:00","date_gmt":"2026-11-03T23:15:00","guid":{"rendered":"https:\/\/www.ttrweekly.com\/site\/?p=275796"},"modified":"2026-11-03T21:54:26","modified_gmt":"2026-11-03T14:54:26","slug":"trip-com-introduces-my-travel-impact","status":"publish","type":"post","link":"https:\/\/www.ttrweekly.com\/site\/2026\/11\/trip-com-introduces-my-travel-impact\/","title":{"rendered":"Trip.com introduces My Travel Impact"},"content":{"rendered":"\n

SINGAPORE, 4 November 2026: Three in four travellers (75.4%) say sustainability is important when making travel decisions, and 56.8% now intentionally choose more sustainable options, according to Trip.com Group\u2019s 2026 Sustainable Travel Consumer Report.\u00a0<\/p>\n\n\n\n

To make those choices easier to see and act on, Trip.com Group is introducing My Travel Impact, a new feature in the Trip.com app that brings travellers\u2019 more sustainable choices across hotels, flights and rail together in one place.<\/p>\n\n\n

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Photo credit: Trip.com.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

The report, based on a survey of 8,777 respondents across 29 markets in four regions, finds that sustainability is moving from awareness towards action and experience: travellers see more sustainable choices not only as a responsibility, but as a way to enrich a trip.<\/p>\n\n\n\n

Trip.com Group CEO Jane Sun said: \u201cMaking travel a positive force for the world it connects is a shared responsibility, and the travel industry has a vital role to play in preserving the places, nature and communities that make travel meaningful for generations to come. At Trip.com Group, we believe every journey can make a difference, and we are working to make sustainability part of the travel experience \u2014 from lower-carbon transport and certified sustainable stays to helpful information, personalised recommendations and tools such as My Travel Impact.\u201d<\/p>\n\n\n\n

The report shows what motivates travellers to choose more sustainable options, what holds them back and what would make those choices easier.<\/p>\n\n\n\n

Motivating action: Making sustainable travel more accessible<\/strong><\/p>\n\n\n\n

Environmental responsibility (52.5%) and preserving destinations for future generations (50.8%) emerged as the leading motivations for making more sustainable travel choices. Nearly half of respondents (44.4%) also cited more authentic travel experiences.<\/p>\n\n\n\n

However, higher prices remain the most cited barrier (37.1%), followed by inconvenience or additional effort (29.8%) and difficulty identifying more sustainable options (27.1%). Price (64.1%) and quality and comfort (61.8%) also remain the leading considerations when choosing travel.<\/p>\n\n\n\n

My Travel Impact puts a traveller\u2019s more sustainable choices in one place<\/strong><\/p>\n\n\n\n

Findings also show a keen demand for tools that help travellers make more informed sustainable travel choices. Clear sustainable labels (41.6%) top the list of what travellers want most from online travel agencies, and 32.7% would like a dashboard showing the carbon impact of their bookings. Sustainability is also shaping where people book: 64.2% say more sustainable travel offerings will influence their platform choice.<\/p>\n\n\n\n

My Travel Impact answers that demand with an overview of the more sustainable choices a traveller has made through Trip.com, drawing on three parts of the journey:<\/strong><\/p>\n\n\n\n