{"id":275386,"date":"2026-10-27T06:15:00","date_gmt":"2026-10-26T23:15:00","guid":{"rendered":"https:\/\/www.ttrweekly.com\/site\/?p=275386"},"modified":"2026-10-27T00:27:16","modified_gmt":"2026-10-26T17:27:16","slug":"stb-inks-mou-with-visa","status":"publish","type":"post","link":"https:\/\/www.ttrweekly.com\/site\/2026\/10\/stb-inks-mou-with-visa\/","title":{"rendered":"STB inks MOU with Visa"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">SINGAPORE, 27 October 2026: Visa, a leader in digital payments and the Singapore Tourism Board (STB) have signed a three-year Memorandum of Understanding (MOU) to strengthen Singapore\u2019s appeal as a preferred travel destination and to unlock new growth opportunities.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The collaboration will focus on three key pillars \u2013 driving discovery of Singapore\u2019s tourism products, especially its dining and night-time experiences; deriving insights to identify high-value tourism opportunities; and developing co-branded marketing campaigns to build brand preference for both Visa and Singapore.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"401\" src=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/10\/image-270-600x401.png\" alt=\"\" class=\"wp-image-275389\" style=\"aspect-ratio:1.4937965260545907;width:504px;height:auto\" srcset=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/10\/image-270-600x401.png 600w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/10\/image-270-300x200.png 300w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/10\/image-270-768x513.png 768w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/10\/image-270-696x465.png 696w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/10\/image-270-1068x714.png 1068w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/10\/image-270-629x420.png 629w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/10\/image-270.png 1296w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption class=\"wp-element-caption\"><em>Photo credit: STB. Adeline Kim (Group Country Manager, Regional Southeast Asia &amp; SVP, Global Clients, Asia Pacific, Visa) and Melissa Ow (Chief Executive, Singapore Tourism Board).<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Visa also announced that Singapore will join Visa Destinations, using the platform to introduce strategic partnerships, flagship initiatives, and experiences across Singapore\u2019s tourism precincts and high-yield traveller segments.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Visa Destinations is a global travel programme designed to elevate how travellers discover and experience the world\u2019s most iconic destinations. Singapore is the second Asia Pacific country to launch Visa Destinations, following Thailand, which launched in July this year. Other cities include London, New York, and Paris, reinforcing the city\u2019s position as a leading travel hub. The programme will commence in Singapore in November this year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cSingapore is already a world-class destination with strong global appeal. Our partnership with the Singapore Tourism Board is about converting that appeal into deeper engagement, bringing together STB\u2019s destination expertise with Visa\u2019s global network, travel insights and partnerships to inspire more international travellers to visit and return,\u201d said&nbsp; Visa Group Country Manager, Regional Southeast Asia, &amp; SVP, Global Clients, Asia Pacific, Adeline Kim.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAs travellers today increasingly seek more personalised and distinctive experiences, Singapore continues to evolve to inspire discoveries with every visit. This partnership combines Visa\u2019s global reach, insights, and partner network with STB\u2019s destination expertise to curate compelling, high-quality experiences and data-driven marketing campaigns that resonate with travellers\u2019 interests. Through this collaboration, we aim to create more opportunities for our tourism businesses and advance STB\u2019s Tourism 2040 priorities through impactful, high-quality tourism growth,\u201d said&nbsp; Singapore Tourism Board Chief Executive Melissa Ow.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>(Source: Singapore Tourism Board)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SINGAPORE, 27 October 2026: Visa, a leader in digital payments and the Singapore Tourism Board (STB) have signed a three-year Memorandum of Understanding (MOU) to strengthen Singapore\u2019s appeal as a preferred travel destination and to unlock new growth opportunities.&nbsp; The collaboration will focus on three key pillars \u2013 driving discovery of Singapore\u2019s tourism products, especially [&hellip;]<\/p>\n","protected":false},"author":45,"featured_media":275389,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4170,246],"tags":[],"class_list":["post-275386","post","type-post","status-publish","format-standard","has-post-thumbnail","category-destinations","category-singapore"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>STB inks MOU with Visa - TTR Weekly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ttrweekly.com\/site\/2026\/10\/stb-inks-mou-with-visa\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"STB inks MOU with Visa - TTR Weekly\" \/>\n<meta property=\"og:description\" content=\"SINGAPORE, 27 October 2026: Visa, a leader in digital payments and the Singapore Tourism Board (STB) have signed a three-year Memorandum of Understanding (MOU) to strengthen Singapore\u2019s appeal as a preferred travel destination and to unlock new growth opportunities.&nbsp; 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