{"id":274802,"date":"2026-10-14T05:15:00","date_gmt":"2026-10-13T22:15:00","guid":{"rendered":"https:\/\/www.ttrweekly.com\/site\/?p=274802"},"modified":"2026-10-14T06:15:06","modified_gmt":"2026-10-13T23:15:06","slug":"thirdhome-debuts-in-japan","status":"publish","type":"post","link":"https:\/\/www.ttrweekly.com\/site\/2026\/10\/thirdhome-debuts-in-japan\/","title":{"rendered":"ThirdHome launch in Japan"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">TOKYO, 14 October 2026: ThirdHome, the global luxury private travel club for second-home owners, is preparing to enter the Japanese market after Founder, Chairman &amp; CEO Wade Shealy attended the Japan &amp; North East Asia Hotel Investors\u2019 Summit (JHIS) 2026 late last month.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Founded in 2010, ThirdHome has grown from the ground up, expanding from North America to Europe and Australia. In 2025, the company officially launched its innovative home exchange programme in Asia, forging successful partnerships and gaining new members in Thailand, Singapore, Vietnam, Indonesia, China and Hong Kong.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"385\" src=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/10\/image-126-600x385.png\" alt=\"\" class=\"wp-image-274804\" style=\"aspect-ratio:1.5636363636363637;width:498px;height:auto\" srcset=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/10\/image-126-600x385.png 600w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/10\/image-126-300x192.png 300w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/10\/image-126-768x493.png 768w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/10\/image-126-696x446.png 696w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/10\/image-126-1068x685.png 1068w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/10\/image-126-655x420.png 655w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/10\/image-126.png 1104w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption class=\"wp-element-caption\">Private Chalet at Hakuba Happo-one Snow Resort (Nagano, Japan)<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">This rapid growth is reflected in ThirdHome\u2019s bookings, which are now nearing 100,000.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ThirdHome is now preparing for the next growth phase \u2014 its debut in Japan. As the world\u2019s fourth-largest economy with an affluent population of well-travelled, high-net-worth individuals\u2014including an estimated 2.9 million millionaires\u2014Japan marks a logical step in the group\u2019s international expansion, which counts 30,000 luxury second-home owners as members.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ThirdHome already offers a collection of residences in Japan, including chalets in popular ski resorts such as Niseko and Hakuba, and a spectacular mountain retreat in Hakone.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After officially entering the Japanese market, ThirdHome expects to significantly expand its nationwide portfolio, focusing on exclusive urban apartments in major cities like Tokyo and Osaka, ski-in, ski-out residences in Hokkaido and the Japanese Alps, culture-rich retreats in Kyoto, and even beachfront villas in Okinawa.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Part of this growth could come through ThirdHome\u2019s hospitality partners, including The Ritz-Carlton Destination Club, Hyatt Vacation Club, and Minor Vacation Clubs. But much of the expansion will also be organic, driven by new Japanese members who offer their multi-million-dollar homes for rental.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>(Source: ThirdHome)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TOKYO, 14 October 2026: ThirdHome, the global luxury private travel club for second-home owners, is preparing to enter the Japanese market after Founder, Chairman &amp; CEO Wade Shealy attended the Japan &amp; North East Asia Hotel Investors\u2019 Summit (JHIS) 2026 late last month. Founded in 2010, ThirdHome has grown from the ground up, expanding from [&hellip;]<\/p>\n","protected":false},"author":45,"featured_media":274804,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4257,640],"tags":[],"class_list":["post-274802","post","type-post","status-publish","format-standard","has-post-thumbnail","category-asia-pacific","category-hotels"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ThirdHome launch in Japan - TTR Weekly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ttrweekly.com\/site\/2026\/10\/thirdhome-debuts-in-japan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ThirdHome launch in Japan - TTR Weekly\" \/>\n<meta property=\"og:description\" content=\"TOKYO, 14 October 2026: ThirdHome, the global luxury private travel club for second-home owners, is preparing to enter the Japanese market after Founder, Chairman &amp; CEO Wade Shealy attended the Japan &amp; North East Asia Hotel Investors\u2019 Summit (JHIS) 2026 late last month. 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