{"id":274706,"date":"2026-10-12T06:15:00","date_gmt":"2026-10-11T23:15:00","guid":{"rendered":"https:\/\/www.ttrweekly.com\/site\/?p=274706"},"modified":"2026-10-11T21:31:24","modified_gmt":"2026-10-11T14:31:24","slug":"egyptair-speeds-up-sitecore-ai-adoption","status":"publish","type":"post","link":"https:\/\/www.ttrweekly.com\/site\/2026\/10\/egyptair-speeds-up-sitecore-ai-adoption\/","title":{"rendered":"EgyptAir speeds up Sitecore AI adoption"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">SINGAPORE, 12 October 2026: EgyptAir has chosen Sitecore\u2019s AI-powered platform to transform its digital customer experiences and support more personalised engagement across channels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The investment in Sitecore is foundational to EgyptAir\u2019s strategy to expand its fleet and to support increased passenger travel to Egypt, as part of a wider push to advance the country\u2019s Vision 2030 and grow its tourism sector.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The airline will use Sitecore AI, a unified, cloud-native digital experience platform (DXP) that integrates AI tools, data, and content management to streamline marketing operations in one place. The platform supports omnichannel personalisation, enabling brands to plan, create, personalise, and deliver content across digital channels, from the website to the application and social media. Agentic AI can help the team generate content, adapt messaging across different languages and channels, and optimise campaign performance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe live in a world where our passengers demand real-time information, no matter the channel, and our goal is to ensure that we provide them with this information in a way that feels personal to them,\u201d said EgyptAir Chairman and CEO Ahmed Adel. Sitecore AI will help us deliver our digital front end, powering the main website, country sites, and app content. We will be, in short, moving the passenger experience into the era of AI, and making their journeys on EgyptAir more enjoyable and engaging.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>(Source: EgyptAir)<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SINGAPORE, 12 October 2026: EgyptAir has chosen Sitecore\u2019s AI-powered platform to transform its digital customer experiences and support more personalised engagement across channels. The investment in Sitecore is foundational to EgyptAir\u2019s strategy to expand its fleet and to support increased passenger travel to Egypt, as part of a wider push to advance the country\u2019s Vision [&hellip;]<\/p>\n","protected":false},"author":45,"featured_media":274708,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[469,447],"tags":[],"class_list":["post-274706","post","type-post","status-publish","format-standard","has-post-thumbnail","category-airlines","category-middle-east"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>EgyptAir speeds up Sitecore AI adoption - TTR Weekly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ttrweekly.com\/site\/2026\/10\/egyptair-speeds-up-sitecore-ai-adoption\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EgyptAir speeds up Sitecore AI adoption - TTR Weekly\" \/>\n<meta property=\"og:description\" content=\"SINGAPORE, 12 October 2026: EgyptAir has chosen Sitecore\u2019s AI-powered platform to transform its digital customer experiences and support more personalised engagement across channels. The investment in Sitecore is foundational to EgyptAir\u2019s strategy to expand its fleet and to support increased passenger travel to Egypt, as part of a wider push to advance the country\u2019s Vision [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ttrweekly.com\/site\/2026\/10\/egyptair-speeds-up-sitecore-ai-adoption\/\" \/>\n<meta property=\"og:site_name\" content=\"TTR Weekly\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/web.facebook.com\/TTRweekly\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-11T23:15:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/10\/image-102.png\" \/>\n\t<meta property=\"og:image:width\" content=\"636\" \/>\n\t<meta property=\"og:image:height\" content=\"170\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ttrweekly\" \/>\n<meta name=\"twitter:site\" content=\"@ttrweekly\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ttrweekly.com\\\/site\\\/2026\\\/10\\\/egyptair-speeds-up-sitecore-ai-adoption\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ttrweekly.com\\\/site\\\/2026\\\/10\\\/egyptair-speeds-up-sitecore-ai-adoption\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.ttrweekly.com\\\/site\\\/#\\\/schema\\\/person\\\/ef18f8cf6ee0c5856df49f372ebece52\"},\"headline\":\"EgyptAir speeds up Sitecore AI adoption\",\"datePublished\":\"2026-10-11T23:15:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ttrweekly.com\\\/site\\\/2026\\\/10\\\/egyptair-speeds-up-sitecore-ai-adoption\\\/\"},\"wordCount\":228,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.ttrweekly.com\\\/site\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ttrweekly.com\\\/site\\\/2026\\\/10\\\/egyptair-speeds-up-sitecore-ai-adoption\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ttrweekly.com\\\/site\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/image-102.png\",\"articleSection\":[\"AIRLINES\",\"MIDDLE EAST\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.ttrweekly.com\\\/site\\\/2026\\\/10\\\/egyptair-speeds-up-sitecore-ai-adoption\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ttrweekly.com\\\/site\\\/2026\\\/10\\\/egyptair-speeds-up-sitecore-ai-adoption\\\/\",\"url\":\"https:\\\/\\\/www.ttrweekly.com\\\/site\\\/2026\\\/10\\\/egyptair-speeds-up-sitecore-ai-adoption\\\/\",\"name\":\"EgyptAir speeds up Sitecore AI adoption - TTR Weekly\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ttrweekly.com\\\/site\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.ttrweekly.com\\\/site\\\/2026\\\/10\\\/egyptair-speeds-up-sitecore-ai-adoption\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ttrweekly.com\\\/site\\\/2026\\\/10\\\/egyptair-speeds-up-sitecore-ai-adoption\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ttrweekly.com\\\/site\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/image-102.png\",\"datePublished\":\"2026-10-11T23:15:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ttrweekly.com\\\/site\\\/2026\\\/10\\\/egyptair-speeds-up-sitecore-ai-adoption\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ttrweekly.com\\\/site\\\/2026\\\/10\\\/egyptair-speeds-up-sitecore-ai-adoption\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.ttrweekly.com\\\/site\\\/2026\\\/10\\\/egyptair-speeds-up-sitecore-ai-adoption\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.ttrweekly.com\\\/site\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/image-102.png\",\"contentUrl\":\"https:\\\/\\\/www.ttrweekly.com\\\/site\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/image-102.png\",\"width\":636,\"height\":170},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ttrweekly.com\\\/site\\\/2026\\\/10\\\/egyptair-speeds-up-sitecore-ai-adoption\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.ttrweekly.com\\\/site\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"EgyptAir speeds up Sitecore AI adoption\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ttrweekly.com\\\/site\\\/#website\",\"url\":\"https:\\\/\\\/www.ttrweekly.com\\\/site\\\/\",\"name\":\"TTR Weekly\",\"description\":\"News for Southeast Asia&#039;s travel planners. Latest news, travel news, B2B news, Southeast Asia, Thailand, Vietnam, Myanmar, Cambodia, Laos, Singapore, Malaysia, Indonesia, Philippines and Brunei.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.ttrweekly.com\\\/site\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ttrweekly.com\\\/site\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.ttrweekly.com\\\/site\\\/#organization\",\"name\":\"ttrweekly\",\"url\":\"https:\\\/\\\/www.ttrweekly.com\\\/site\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.ttrweekly.com\\\/site\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.ttrweekly.com\\\/site\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/TTRW-272-01.png\",\"contentUrl\":\"https:\\\/\\\/www.ttrweekly.com\\\/site\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/TTRW-272-01.png\",\"width\":1133,\"height\":375,\"caption\":\"ttrweekly\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ttrweekly.com\\\/site\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/web.facebook.com\\\/TTRweekly\\\/\",\"https:\\\/\\\/x.com\\\/ttrweekly\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.ttrweekly.com\\\/site\\\/#\\\/schema\\\/person\\\/ef18f8cf6ee0c5856df49f372ebece52\",\"name\":\"Newsdesk\",\"url\":\"https:\\\/\\\/www.ttrweekly.com\\\/site\\\/author\\\/newsdesk\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"EgyptAir speeds up Sitecore AI adoption - TTR Weekly","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ttrweekly.com\/site\/2026\/10\/egyptair-speeds-up-sitecore-ai-adoption\/","og_locale":"en_US","og_type":"article","og_title":"EgyptAir speeds up Sitecore AI adoption - TTR Weekly","og_description":"SINGAPORE, 12 October 2026: EgyptAir has chosen Sitecore\u2019s AI-powered platform to transform its digital customer experiences and support more personalised engagement across channels. The investment in Sitecore is foundational to EgyptAir\u2019s strategy to expand its fleet and to support increased passenger travel to Egypt, as part of a wider push to advance the country\u2019s Vision [&hellip;]","og_url":"https:\/\/www.ttrweekly.com\/site\/2026\/10\/egyptair-speeds-up-sitecore-ai-adoption\/","og_site_name":"TTR Weekly","article_publisher":"https:\/\/web.facebook.com\/TTRweekly\/","article_published_time":"2026-10-11T23:15:00+00:00","og_image":[{"width":636,"height":170,"url":"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/10\/image-102.png","type":"image\/png"}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_creator":"@ttrweekly","twitter_site":"@ttrweekly","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ttrweekly.com\/site\/2026\/10\/egyptair-speeds-up-sitecore-ai-adoption\/#article","isPartOf":{"@id":"https:\/\/www.ttrweekly.com\/site\/2026\/10\/egyptair-speeds-up-sitecore-ai-adoption\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.ttrweekly.com\/site\/#\/schema\/person\/ef18f8cf6ee0c5856df49f372ebece52"},"headline":"EgyptAir speeds up Sitecore AI adoption","datePublished":"2026-10-11T23:15:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ttrweekly.com\/site\/2026\/10\/egyptair-speeds-up-sitecore-ai-adoption\/"},"wordCount":228,"commentCount":0,"publisher":{"@id":"https:\/\/www.ttrweekly.com\/site\/#organization"},"image":{"@id":"https:\/\/www.ttrweekly.com\/site\/2026\/10\/egyptair-speeds-up-sitecore-ai-adoption\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/10\/image-102.png","articleSection":["AIRLINES","MIDDLE EAST"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.ttrweekly.com\/site\/2026\/10\/egyptair-speeds-up-sitecore-ai-adoption\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.ttrweekly.com\/site\/2026\/10\/egyptair-speeds-up-sitecore-ai-adoption\/","url":"https:\/\/www.ttrweekly.com\/site\/2026\/10\/egyptair-speeds-up-sitecore-ai-adoption\/","name":"EgyptAir speeds up Sitecore AI adoption - TTR Weekly","isPartOf":{"@id":"https:\/\/www.ttrweekly.com\/site\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ttrweekly.com\/site\/2026\/10\/egyptair-speeds-up-sitecore-ai-adoption\/#primaryimage"},"image":{"@id":"https:\/\/www.ttrweekly.com\/site\/2026\/10\/egyptair-speeds-up-sitecore-ai-adoption\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/10\/image-102.png","datePublished":"2026-10-11T23:15:00+00:00","breadcrumb":{"@id":"https:\/\/www.ttrweekly.com\/site\/2026\/10\/egyptair-speeds-up-sitecore-ai-adoption\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ttrweekly.com\/site\/2026\/10\/egyptair-speeds-up-sitecore-ai-adoption\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ttrweekly.com\/site\/2026\/10\/egyptair-speeds-up-sitecore-ai-adoption\/#primaryimage","url":"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/10\/image-102.png","contentUrl":"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/10\/image-102.png","width":636,"height":170},{"@type":"BreadcrumbList","@id":"https:\/\/www.ttrweekly.com\/site\/2026\/10\/egyptair-speeds-up-sitecore-ai-adoption\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.ttrweekly.com\/site\/"},{"@type":"ListItem","position":2,"name":"EgyptAir speeds up Sitecore AI adoption"}]},{"@type":"WebSite","@id":"https:\/\/www.ttrweekly.com\/site\/#website","url":"https:\/\/www.ttrweekly.com\/site\/","name":"TTR Weekly","description":"News for Southeast Asia&#039;s travel planners. Latest news, travel news, B2B news, Southeast Asia, Thailand, Vietnam, Myanmar, Cambodia, Laos, Singapore, Malaysia, Indonesia, Philippines and Brunei.","publisher":{"@id":"https:\/\/www.ttrweekly.com\/site\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ttrweekly.com\/site\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.ttrweekly.com\/site\/#organization","name":"ttrweekly","url":"https:\/\/www.ttrweekly.com\/site\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ttrweekly.com\/site\/#\/schema\/logo\/image\/","url":"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2022\/07\/TTRW-272-01.png","contentUrl":"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2022\/07\/TTRW-272-01.png","width":1133,"height":375,"caption":"ttrweekly"},"image":{"@id":"https:\/\/www.ttrweekly.com\/site\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/web.facebook.com\/TTRweekly\/","https:\/\/x.com\/ttrweekly"]},{"@type":"Person","@id":"https:\/\/www.ttrweekly.com\/site\/#\/schema\/person\/ef18f8cf6ee0c5856df49f372ebece52","name":"Newsdesk","url":"https:\/\/www.ttrweekly.com\/site\/author\/newsdesk\/"}]}},"_links":{"self":[{"href":"https:\/\/www.ttrweekly.com\/site\/wp-json\/wp\/v2\/posts\/274706","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ttrweekly.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ttrweekly.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ttrweekly.com\/site\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ttrweekly.com\/site\/wp-json\/wp\/v2\/comments?post=274706"}],"version-history":[{"count":3,"href":"https:\/\/www.ttrweekly.com\/site\/wp-json\/wp\/v2\/posts\/274706\/revisions"}],"predecessor-version":[{"id":274754,"href":"https:\/\/www.ttrweekly.com\/site\/wp-json\/wp\/v2\/posts\/274706\/revisions\/274754"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ttrweekly.com\/site\/wp-json\/wp\/v2\/media\/274708"}],"wp:attachment":[{"href":"https:\/\/www.ttrweekly.com\/site\/wp-json\/wp\/v2\/media?parent=274706"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ttrweekly.com\/site\/wp-json\/wp\/v2\/categories?post=274706"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ttrweekly.com\/site\/wp-json\/wp\/v2\/tags?post=274706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}