{"id":274327,"date":"2026-10-05T04:15:00","date_gmt":"2026-10-04T21:15:00","guid":{"rendered":"https:\/\/www.ttrweekly.com\/site\/?p=274327"},"modified":"2026-10-05T04:58:39","modified_gmt":"2026-10-04T21:58:39","slug":"crystal-campaign-up-and-running","status":"publish","type":"post","link":"https:\/\/www.ttrweekly.com\/site\/2026\/10\/crystal-campaign-up-and-running\/","title":{"rendered":"Crystal campaign up and running"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">MELBOURNE, 5 October 2026: Crystal Cruise Line has unveiled its \u201cThat Crystal Feeling,\u201d a new global brand campaign that shifts the focus from simply where a journey takes guests to how it feels to travel with Crystal.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign captures the unhurried rhythm of life at sea, from morning through night, and the freedom that comes when you have nowhere else to be.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"407\" src=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/10\/image-14-600x407.png\" alt=\"\" class=\"wp-image-274329\" style=\"aspect-ratio:1.4754901960784315;width:504px;height:auto\" srcset=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/10\/image-14-600x407.png 600w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/10\/image-14-300x203.png 300w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/10\/image-14-768x521.png 768w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/10\/image-14-696x472.png 696w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/10\/image-14-1068x724.png 1068w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/10\/image-14-619x420.png 619w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/10\/image-14.png 1336w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption class=\"wp-element-caption\"><em>Photo credit: Crystal.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">At the heart of the campaign is a simple idea: Crystal is not just a way to see the world; it\u2019s the perfect place to step out of it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While much of travel culture is built around maximising every destination, experience and moment, Crystal offers a different perspective. With every detail taken care of and personal preferences met, guests enjoy the freedom to set their own pace, wander without a plan, linger over a meal, watch the world go by or do nothing at all.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign follows a day and night with Crystal, using cinematic imagery and sensory storytelling to evoke the feelings of travel rather than simply depicting the places visited.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Developed by Crystal\u2019s in-house creative team, the campaign launched 1 October and runs through to 30 September 2027. The new assets will run across global markets through connected TV, digital &amp; online video advertising, print, and social media.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>(Source: Crystal)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>MELBOURNE, 5 October 2026: Crystal Cruise Line has unveiled its \u201cThat Crystal Feeling,\u201d a new global brand campaign that shifts the focus from simply where a journey takes guests to how it feels to travel with Crystal.&nbsp; The campaign captures the unhurried rhythm of life at sea, from morning through night, and the freedom that [&hellip;]<\/p>\n","protected":false},"author":45,"featured_media":274328,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4257,3659],"tags":[],"class_list":["post-274327","post","type-post","status-publish","format-standard","has-post-thumbnail","category-asia-pacific","category-cruises"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Crystal campaign up and running - TTR Weekly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ttrweekly.com\/site\/2026\/10\/crystal-campaign-up-and-running\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Crystal campaign up and running - TTR Weekly\" \/>\n<meta property=\"og:description\" content=\"MELBOURNE, 5 October 2026: Crystal Cruise Line has unveiled its \u201cThat Crystal Feeling,\u201d a new global brand campaign that shifts the focus from simply where a journey takes guests to how it feels to travel with Crystal.&nbsp; The campaign captures the unhurried rhythm of life at sea, from morning through night, and the freedom that [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ttrweekly.com\/site\/2026\/10\/crystal-campaign-up-and-running\/\" \/>\n<meta property=\"og:site_name\" content=\"TTR Weekly\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/web.facebook.com\/TTRweekly\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-04T21:15:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-04T21:58:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/10\/image-13.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1336\" \/>\n\t<meta property=\"og:image:height\" content=\"906\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ttrweekly\" \/>\n<meta name=\"twitter:site\" content=\"@ttrweekly\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ttrweekly.com\\\/site\\\/2026\\\/10\\\/crystal-campaign-up-and-running\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ttrweekly.com\\\/site\\\/2026\\\/10\\\/crystal-campaign-up-and-running\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.ttrweekly.com\\\/site\\\/#\\\/schema\\\/person\\\/ef18f8cf6ee0c5856df49f372ebece52\"},\"headline\":\"Crystal campaign up and running\",\"datePublished\":\"2026-10-04T21:15:00+00:00\",\"dateModified\":\"2026-10-04T21:58:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ttrweekly.com\\\/site\\\/2026\\\/10\\\/crystal-campaign-up-and-running\\\/\"},\"wordCount\":223,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.ttrweekly.com\\\/site\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ttrweekly.com\\\/site\\\/2026\\\/10\\\/crystal-campaign-up-and-running\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ttrweekly.com\\\/site\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/image-13.png\",\"articleSection\":[\"ASIA PACIFIC\",\"CRUISES\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.ttrweekly.com\\\/site\\\/2026\\\/10\\\/crystal-campaign-up-and-running\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ttrweekly.com\\\/site\\\/2026\\\/10\\\/crystal-campaign-up-and-running\\\/\",\"url\":\"https:\\\/\\\/www.ttrweekly.com\\\/site\\\/2026\\\/10\\\/crystal-campaign-up-and-running\\\/\",\"name\":\"Crystal campaign up and running - TTR Weekly\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ttrweekly.com\\\/site\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.ttrweekly.com\\\/site\\\/2026\\\/10\\\/crystal-campaign-up-and-running\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ttrweekly.com\\\/site\\\/2026\\\/10\\\/crystal-campaign-up-and-running\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ttrweekly.com\\\/site\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/image-13.png\",\"datePublished\":\"2026-10-04T21:15:00+00:00\",\"dateModified\":\"2026-10-04T21:58:39+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ttrweekly.com\\\/site\\\/2026\\\/10\\\/crystal-campaign-up-and-running\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ttrweekly.com\\\/site\\\/2026\\\/10\\\/crystal-campaign-up-and-running\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.ttrweekly.com\\\/site\\\/2026\\\/10\\\/crystal-campaign-up-and-running\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.ttrweekly.com\\\/site\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/image-13.png\",\"contentUrl\":\"https:\\\/\\\/www.ttrweekly.com\\\/site\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/image-13.png\",\"width\":1336,\"height\":906},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ttrweekly.com\\\/site\\\/2026\\\/10\\\/crystal-campaign-up-and-running\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.ttrweekly.com\\\/site\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Crystal campaign up and running\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ttrweekly.com\\\/site\\\/#website\",\"url\":\"https:\\\/\\\/www.ttrweekly.com\\\/site\\\/\",\"name\":\"TTR Weekly\",\"description\":\"News for Southeast Asia&#039;s travel planners. Latest news, travel news, B2B news, Southeast Asia, Thailand, Vietnam, Myanmar, Cambodia, Laos, Singapore, Malaysia, Indonesia, Philippines and Brunei.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.ttrweekly.com\\\/site\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ttrweekly.com\\\/site\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.ttrweekly.com\\\/site\\\/#organization\",\"name\":\"ttrweekly\",\"url\":\"https:\\\/\\\/www.ttrweekly.com\\\/site\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.ttrweekly.com\\\/site\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.ttrweekly.com\\\/site\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/TTRW-272-01.png\",\"contentUrl\":\"https:\\\/\\\/www.ttrweekly.com\\\/site\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/TTRW-272-01.png\",\"width\":1133,\"height\":375,\"caption\":\"ttrweekly\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ttrweekly.com\\\/site\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/web.facebook.com\\\/TTRweekly\\\/\",\"https:\\\/\\\/x.com\\\/ttrweekly\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.ttrweekly.com\\\/site\\\/#\\\/schema\\\/person\\\/ef18f8cf6ee0c5856df49f372ebece52\",\"name\":\"Newsdesk\",\"url\":\"https:\\\/\\\/www.ttrweekly.com\\\/site\\\/author\\\/newsdesk\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Crystal campaign up and running - TTR Weekly","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ttrweekly.com\/site\/2026\/10\/crystal-campaign-up-and-running\/","og_locale":"en_US","og_type":"article","og_title":"Crystal campaign up and running - TTR Weekly","og_description":"MELBOURNE, 5 October 2026: Crystal Cruise Line has unveiled its \u201cThat Crystal Feeling,\u201d a new global brand campaign that shifts the focus from simply where a journey takes guests to how it feels to travel with Crystal.&nbsp; The campaign captures the unhurried rhythm of life at sea, from morning through night, and the freedom that [&hellip;]","og_url":"https:\/\/www.ttrweekly.com\/site\/2026\/10\/crystal-campaign-up-and-running\/","og_site_name":"TTR Weekly","article_publisher":"https:\/\/web.facebook.com\/TTRweekly\/","article_published_time":"2026-10-04T21:15:00+00:00","article_modified_time":"2026-10-04T21:58:39+00:00","og_image":[{"width":1336,"height":906,"url":"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/10\/image-13.png","type":"image\/png"}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_creator":"@ttrweekly","twitter_site":"@ttrweekly","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ttrweekly.com\/site\/2026\/10\/crystal-campaign-up-and-running\/#article","isPartOf":{"@id":"https:\/\/www.ttrweekly.com\/site\/2026\/10\/crystal-campaign-up-and-running\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.ttrweekly.com\/site\/#\/schema\/person\/ef18f8cf6ee0c5856df49f372ebece52"},"headline":"Crystal campaign up and running","datePublished":"2026-10-04T21:15:00+00:00","dateModified":"2026-10-04T21:58:39+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ttrweekly.com\/site\/2026\/10\/crystal-campaign-up-and-running\/"},"wordCount":223,"commentCount":0,"publisher":{"@id":"https:\/\/www.ttrweekly.com\/site\/#organization"},"image":{"@id":"https:\/\/www.ttrweekly.com\/site\/2026\/10\/crystal-campaign-up-and-running\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/10\/image-13.png","articleSection":["ASIA PACIFIC","CRUISES"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.ttrweekly.com\/site\/2026\/10\/crystal-campaign-up-and-running\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.ttrweekly.com\/site\/2026\/10\/crystal-campaign-up-and-running\/","url":"https:\/\/www.ttrweekly.com\/site\/2026\/10\/crystal-campaign-up-and-running\/","name":"Crystal campaign up and running - TTR Weekly","isPartOf":{"@id":"https:\/\/www.ttrweekly.com\/site\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ttrweekly.com\/site\/2026\/10\/crystal-campaign-up-and-running\/#primaryimage"},"image":{"@id":"https:\/\/www.ttrweekly.com\/site\/2026\/10\/crystal-campaign-up-and-running\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/10\/image-13.png","datePublished":"2026-10-04T21:15:00+00:00","dateModified":"2026-10-04T21:58:39+00:00","breadcrumb":{"@id":"https:\/\/www.ttrweekly.com\/site\/2026\/10\/crystal-campaign-up-and-running\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ttrweekly.com\/site\/2026\/10\/crystal-campaign-up-and-running\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ttrweekly.com\/site\/2026\/10\/crystal-campaign-up-and-running\/#primaryimage","url":"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/10\/image-13.png","contentUrl":"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/10\/image-13.png","width":1336,"height":906},{"@type":"BreadcrumbList","@id":"https:\/\/www.ttrweekly.com\/site\/2026\/10\/crystal-campaign-up-and-running\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.ttrweekly.com\/site\/"},{"@type":"ListItem","position":2,"name":"Crystal campaign up and running"}]},{"@type":"WebSite","@id":"https:\/\/www.ttrweekly.com\/site\/#website","url":"https:\/\/www.ttrweekly.com\/site\/","name":"TTR Weekly","description":"News for Southeast Asia&#039;s travel planners. Latest news, travel news, B2B news, Southeast Asia, Thailand, Vietnam, Myanmar, Cambodia, Laos, Singapore, Malaysia, Indonesia, Philippines and Brunei.","publisher":{"@id":"https:\/\/www.ttrweekly.com\/site\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ttrweekly.com\/site\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.ttrweekly.com\/site\/#organization","name":"ttrweekly","url":"https:\/\/www.ttrweekly.com\/site\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ttrweekly.com\/site\/#\/schema\/logo\/image\/","url":"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2022\/07\/TTRW-272-01.png","contentUrl":"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2022\/07\/TTRW-272-01.png","width":1133,"height":375,"caption":"ttrweekly"},"image":{"@id":"https:\/\/www.ttrweekly.com\/site\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/web.facebook.com\/TTRweekly\/","https:\/\/x.com\/ttrweekly"]},{"@type":"Person","@id":"https:\/\/www.ttrweekly.com\/site\/#\/schema\/person\/ef18f8cf6ee0c5856df49f372ebece52","name":"Newsdesk","url":"https:\/\/www.ttrweekly.com\/site\/author\/newsdesk\/"}]}},"_links":{"self":[{"href":"https:\/\/www.ttrweekly.com\/site\/wp-json\/wp\/v2\/posts\/274327","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ttrweekly.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ttrweekly.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ttrweekly.com\/site\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ttrweekly.com\/site\/wp-json\/wp\/v2\/comments?post=274327"}],"version-history":[{"count":3,"href":"https:\/\/www.ttrweekly.com\/site\/wp-json\/wp\/v2\/posts\/274327\/revisions"}],"predecessor-version":[{"id":274377,"href":"https:\/\/www.ttrweekly.com\/site\/wp-json\/wp\/v2\/posts\/274327\/revisions\/274377"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ttrweekly.com\/site\/wp-json\/wp\/v2\/media\/274328"}],"wp:attachment":[{"href":"https:\/\/www.ttrweekly.com\/site\/wp-json\/wp\/v2\/media?parent=274327"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ttrweekly.com\/site\/wp-json\/wp\/v2\/categories?post=274327"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ttrweekly.com\/site\/wp-json\/wp\/v2\/tags?post=274327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}