{"id":274054,"date":"2026-09-29T05:53:00","date_gmt":"2026-09-28T22:53:00","guid":{"rendered":"https:\/\/www.ttrweekly.com\/site\/?p=274054"},"modified":"2026-09-29T06:04:29","modified_gmt":"2026-09-28T23:04:29","slug":"sarawak-connect-deepens-tourism-trade-ties","status":"publish","type":"post","link":"https:\/\/www.ttrweekly.com\/site\/2026\/09\/sarawak-connect-deepens-tourism-trade-ties\/","title":{"rendered":"Sarawak Connect deepens tourism trade ties"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">KUCHING, Sarawak, 28 September 2026: Sarawak Tourism Board (STB) has concluded Sarawak Connect, an eight-day B2B travel trade programme involving 54 participants from Kuala Lumpur, Johor, Thailand and China.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Held from 12 to 19 September 2026, the programme combined market-specific familiarisation trips in Kuching, Mulu and Miri with direct business networking between visiting travel partners and Sarawak tourism industry partners.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"450\" src=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/09\/214-600x450.jpeg\" alt=\"\" class=\"wp-image-274092\" srcset=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/09\/214-600x450.jpeg 600w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/09\/214-300x225.jpeg 300w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/09\/214-768x576.jpeg 768w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/09\/214-696x522.jpeg 696w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/09\/214-1068x801.jpeg 1068w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/09\/214-560x420.jpeg 560w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/09\/214-80x60.jpeg 80w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/09\/214-265x198.jpeg 265w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/09\/214.jpeg 1280w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption class=\"wp-element-caption\">Travel agents from China discover Mulu\u2019s unique tourism offerings as part of their familiarisation visit to Sarawak.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Sarawak Connect marks a significant step in STB\u2019s efforts, bringing multiple key market clusters together under one coordinated travel trade programme for the first time.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Held under the theme \u201cFrom Partners to Packages,\u201d the initiative was designed to strengthen trade relationships, deepen destination knowledge and create opportunities for continued collaboration.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Each market cluster followed a curated familiarisation programme, with itineraries tailored to reflect the interests and characteristics of its respective market. This allowed participating travel partners to experience different facets of Sarawak first-hand while gaining a deeper understanding of the destination and its tourism offerings.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cSarawak Connect brought our key trade partners from Domestic Malaysia, ASEAN and North Asia together under one coordinated initiative,\u201d said Dr Sharzede Datu Haji Salleh Askor, Chief Executive Officer of Sarawak Tourism Board.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"450\" src=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/09\/37-600x450.jpeg\" alt=\"\" class=\"wp-image-274093\" srcset=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/09\/37-600x450.jpeg 600w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/09\/37-300x225.jpeg 300w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/09\/37-768x576.jpeg 768w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/09\/37-696x522.jpeg 696w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/09\/37-1068x801.jpeg 1068w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/09\/37-560x420.jpeg 560w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/09\/37-80x60.jpeg 80w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/09\/37-265x198.jpeg 265w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/09\/37.jpeg 1080w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption class=\"wp-element-caption\">Travel agents from Peninsular Malaysia arriving in Mulu as part of their familiarisation programme in Sarawak.&nbsp;<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cEach market cluster followed its own tailored itinerary, but the goal was shared: to give travel agents first-hand experience of Sarawak as the Gateway to Borneo \u2014 from our culture and adventure to our nature, food and festivals. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We hope the knowledge and connections they gained from the familiarisation trips and the B2B session will translate into new and enhanced packages that bring more visitors to the state.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A key part of the programme was the Sarawak: Gateway to Borneo Business Networking Session, held on 17 September at The Ranyai Ballroom, The Waterfront Hotel, Kuching.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The session brought participating travel partners from Kuala Lumpur, Johor, Thailand and China together with Sarawak tour operators, destination management companies, accommodation providers, attractions, community-based tourism operators, travel associations and connectivity partners.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Through direct B2B discussions, participants exchanged market insights, explored potential itineraries and discussed opportunities for joint promotions, tourism product development and future collaboration.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"450\" src=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/09\/42-600x450.jpeg\" alt=\"\" class=\"wp-image-274094\" srcset=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/09\/42-600x450.jpeg 600w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/09\/42-300x225.jpeg 300w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/09\/42-768x576.jpeg 768w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/09\/42-696x522.jpeg 696w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/09\/42-1068x801.jpeg 1068w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/09\/42-560x420.jpeg 560w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/09\/42-80x60.jpeg 80w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/09\/42-265x198.jpeg 265w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/09\/42.jpeg 1080w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption class=\"wp-element-caption\">Travel agents from Thailand explore Kuching and experience the city\u2019s cultural and heritage attractions during their familiarisation programme in Sarawak.&nbsp;<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The session also laid the groundwork for continued engagement across the respective market clusters, allowing visiting travel partners and Sarawak industry partners to strengthen connections, exchange ideas, and identify areas for further collaboration beyond the programme.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The business networking session complemented the familiarisation component of Sarawak Connect by connecting participants\u2019 first-hand destination experiences with the tourism products, services and industry partners available in Sarawak.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Approximately 20 travel agents from Kuala Lumpur and Johor followed programmes featuring adventure, culture, nature, gastronomy and Muslim-friendly tourism experiences in Kuching and Mulu. Shared highlights included Gunung Mulu National Park, the Penan community experience at Batu Bungan, Kuching Waterfront and the Borneo Cultures Museum.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Kuala Lumpur itinerary also featured a cycling and gastronomy experience, while the Johor programme included kayaking at Semadang.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Find Your Gateway in Sarawak\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/DPUzqIhO5oo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The Thailand delegation followed a broader Miri\u2013Mulu\u2013Kuching circuit, combining destination experiences, tourism product familiarisation and engagement with local industry partners. The itinerary gave participants broader exposure to Sarawak\u2019s tourism offerings across Northern Sarawak and Kuching.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The China delegation, comprising 24 travel agents, participated in a Kuching\u2013Mulu programme featuring heritage, culture and nature experiences. Its itinerary included Gunung Mulu National Park, Sarawak Cultural Village, Semenggoh Wildlife Centre and selected heritage attractions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Following Sarawak Connect, STB will continue engaging participating travel and Sarawak industry partners to build on the relationships and opportunities established during the programme, with future engagement reflecting the needs of each market cluster.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Through the initiative, STB aims to strengthen long-term engagement with key tourism markets, deepen travel trade understanding of Sarawak and encourage greater collaboration in bringing the Sarawak: Gateway to Borneo experience to travellers across these markets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For more information on Sarawak\u2019s tourism attractions, visit: <a href=\"https:\/\/www.sarawaktourism.com\/web\/home\/index\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sarawak Tourism Board<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>(Source: Your Stories \u2014 Sarawak Tourism Board)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>KUCHING, Sarawak, 28 September 2026: Sarawak Tourism Board (STB) has concluded Sarawak Connect, an eight-day B2B travel trade programme involving 54 participants from Kuala Lumpur, Johor, Thailand and China. Held from 12 to 19 September 2026, the programme combined market-specific familiarisation trips in Kuching, Mulu and Miri with direct business networking between visiting travel partners [&hellip;]<\/p>\n","protected":false},"author":46,"featured_media":274090,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1321,4273,3988],"tags":[],"class_list":["post-274054","post","type-post","status-publish","format-standard","has-post-thumbnail","category-malaysia-mekong-region","category-sarawak","category-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sarawak Connect deepens tourism trade ties - TTR Weekly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ttrweekly.com\/site\/2026\/09\/sarawak-connect-deepens-tourism-trade-ties\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sarawak Connect deepens tourism trade ties - TTR Weekly\" \/>\n<meta property=\"og:description\" content=\"KUCHING, Sarawak, 28 September 2026: Sarawak Tourism Board (STB) has concluded Sarawak Connect, an eight-day B2B travel trade programme involving 54 participants from Kuala Lumpur, Johor, Thailand and China. 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