{"id":274042,"date":"2026-09-29T05:15:00","date_gmt":"2026-09-28T22:15:00","guid":{"rendered":"https:\/\/www.ttrweekly.com\/site\/?p=274042"},"modified":"2026-09-29T06:03:55","modified_gmt":"2026-09-28T23:03:55","slug":"how-expedition-cruising-is-evolving","status":"publish","type":"post","link":"https:\/\/www.ttrweekly.com\/site\/2026\/09\/how-expedition-cruising-is-evolving\/","title":{"rendered":"How expedition cruising is evolving"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">SINGAPORE, 29 September 2026: Polar expedition travel is highlighting a broader shift in premium tourism, as travellers increasingly seek access, expertise and deeper experiences rather than scale, according to Quark Expeditions President Sam Seward in the latest episode of the Travel Trends Podcast.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Speaking to Travel Trends host Dan Christian, Seward describes a market where both booking behaviour and traveller expectations are changing \u2013 from earlier bookings for Antarctica to growing demand for specialist experiences such as photography, kayaking and citizen science.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"325\" src=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/09\/image-299-600x325.png\" alt=\"\" class=\"wp-image-274044\" style=\"aspect-ratio:1.8523076923076922;width:494px;height:auto\" srcset=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/09\/image-299-600x325.png 600w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/09\/image-299-300x162.png 300w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/09\/image-299-768x416.png 768w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/09\/image-299-696x377.png 696w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/09\/image-299-1068x580.png 1068w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/09\/image-299-776x420.png 776w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/09\/image-299.png 1412w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption class=\"wp-element-caption\"><em>Photo credit: Quark Expeditions.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">\u201cPeople are looking for something different, something that is unique, something that they can\u2019t necessarily do anywhere else,\u201d said Sam Seward, President of Quark Expeditions. \u201cAnd I think that is one of the real appeals of expedition travel.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>From scale to specialised experiences<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unlike conventional cruising, expedition travel is built around smaller vessels, expert-led experiences and access to remote destinations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quark is responding with increasingly specialised experiences within its expedition programmes. Its Guided Photography Program, for example, creates dedicated groups of no more than 16 guests, supported by specialist guides and Zodiac excursions. The company is also seeing demand for experiences combining exploration with education and conservation, including citizen science and expert-led programmes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Antarctica is being booked further in advance<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The shift is also visible in booking behaviour. According to Seward, Antarctica is increasingly being booked further in advance and at higher average booking values, while the Arctic has historically seen more last-minute demand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe\u2019re seeing people booking Antarctica further and further out. The average booking value is higher, and people are willing to commit earlier,\u201d said Seward.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The trend points to a broader change in high-value travel, as travellers increasingly plan to secure specific itineraries and experiences rather than waiting for availability or discounts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Technology supports the experience&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Technology is also playing a growing role in expedition travel, with digital tools and data being used to make the journey more seamless and better understand guest preferences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But Seward argues that technology is ultimately there to support \u2013 rather than replace \u2013 the human element.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cTechnology can make the experience easier, but it can\u2019t replace the people who make the experience special \u2013 the guides, the scientists, the crew and the people you meet along the way.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Christian, this tension between technology, access and human connection reflects a wider question for the travel industry: as travellers seek more personalised and meaningful experiences, how can technology enhance the journey without becoming the experience itself?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Travel Trends Podcast launches season 8<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The conversation with Quark Expeditions opens Season 8 of the Travel Trends Podcast, which launched on 9 September. The new season covers polar and expedition travel, wellness, culinary tourism, Indigenous and culturally driven travel, marketing, distribution and startups, alongside its ongoing focus on travel technology and AI.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>About Travel Trends Podcast<\/em><br><em>The Travel Trends Podcast is a B2B travel podcast focused on the people, innovations and trends shaping the global travel industry. Hosted by travel industry executive Dan Christian, the podcast features conversations with executives, entrepreneurs, founders and industry leaders across travel technology, hospitality, aviation, tours and activities, cruising and destinations.\u00a0<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Learn more at <a href=\"http:\/\/traveltrendspodcast.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">traveltrendspodcast.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>(Source: Travel Trends Podcast)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SINGAPORE, 29 September 2026: Polar expedition travel is highlighting a broader shift in premium tourism, as travellers increasingly seek access, expertise and deeper experiences rather than scale, according to Quark Expeditions President Sam Seward in the latest episode of the Travel Trends Podcast. Speaking to Travel Trends host Dan Christian, Seward describes a market where [&hellip;]<\/p>\n","protected":false},"author":45,"featured_media":274044,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4257,3659],"tags":[],"class_list":["post-274042","post","type-post","status-publish","format-standard","has-post-thumbnail","category-asia-pacific","category-cruises"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How expedition cruising is evolving - TTR Weekly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ttrweekly.com\/site\/2026\/09\/how-expedition-cruising-is-evolving\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How expedition cruising is evolving - TTR Weekly\" \/>\n<meta property=\"og:description\" content=\"SINGAPORE, 29 September 2026: Polar expedition travel is highlighting a broader shift in premium tourism, as travellers increasingly seek access, expertise and deeper experiences rather than scale, according to Quark Expeditions President Sam Seward in the latest episode of the Travel Trends Podcast. 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