{"id":272907,"date":"2026-09-07T05:15:00","date_gmt":"2026-09-06T22:15:00","guid":{"rendered":"https:\/\/www.ttrweekly.com\/site\/?p=272907"},"modified":"2026-09-07T06:14:19","modified_gmt":"2026-09-06T23:14:19","slug":"wellness-hospitality-expands-beyond-spas","status":"publish","type":"post","link":"https:\/\/www.ttrweekly.com\/site\/2026\/09\/wellness-hospitality-expands-beyond-spas\/","title":{"rendered":"Wellness hospitality expands beyond spas"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">PHUKET, 7 September 2026: Hotels are expanding wellness beyond spas and dedicated retreats as younger travellers seek health, fitness, food and social experiences that can be integrated into a luxury stay, according to executives from leading wellness and hospitality brands.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIt\u2019s not about following the trends where there\u2019s always a beginning and an end,\u201d said Ingo Schweder, founder and chief executive officer of GOCO Hospitality and managing director of Horwath HTL Health &amp; Wellness, at BEING Thailand 2026 in Phuket. \u201cThe term trend means it is coming and it is going. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"187\" src=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/09\/image-49-600x187.png\" alt=\"\" class=\"wp-image-272910\" style=\"aspect-ratio:3.202127659574468;width:602px;height:auto\" srcset=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/09\/image-49-600x187.png 600w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/09\/image-49-300x94.png 300w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/09\/image-49-768x240.png 768w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/09\/image-49-696x217.png 696w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/09\/image-49-1068x334.png 1068w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/09\/image-49.png 1114w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption class=\"wp-element-caption\"><em>BEING\u2019s organisers: (from left) David Johnson, CEO, Delivering Asia; Sumi Soorian, Founder, Mrs B Group; Viona Zhang, Viona Healing Flow; and Bill Barnett, Managing Director, C9 Hotelworks; (right) Wellness dog.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">That means you should never do something in a real estate development which is a short-term trend.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Schweder said emerging concepts including ice baths and sound healing can nevertheless help expand the sector by introducing consumers to wellness experiences and creating future demand for more established operators.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The comments reflect a shift from immersive wellness, where guests stay at dedicated resorts to pursue specific health goals, toward hybrid models that make wellness part of a broader hotel experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At Six Senses, guests can choose how deeply they engage, from structured programmes to healthier food, sustainable practices, fitness and social activities integrated into a conventional stay, said Jael Fischer, the group\u2019s head of development for Asia Pacific.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A younger customer base is accelerating the change. Schweder said millennials account for 41% of global wellness spending, with younger consumers increasingly willing to spend on experiences that support health and wellbeing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That demand is reshaping hotel development. Wellness facilities that once occupied hundreds of square metres are increasingly reaching several thousand square metres in high-end hotels and resorts, Schweder said, as operators devote more space to fitness, recovery and social wellness.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Food is becoming a core part of the wellness proposition. Operators are moving away from restrictive menus toward healthier versions of familiar dishes, while fermented foods and adaptogens are gaining prominence. Six Senses combines everyday dining with menus tailored to programmes including detoxification, fitness and weight management.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wellness is also becoming more social. Community tables, shared saunas and group activities are challenging the idea that wellness must be a solitary pursuit. At Kamalaya, Chief Financial Officer Matthew Brennan said the resort\u2019s community table is popular with guests travelling alone.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fitness is emerging as another important entry point, with running, swimming and outdoor activities allowing hotels to connect health and movement with the destination.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The shift is also moving into cities. Six Senses has developed urban wellness concepts combining fitness, spa, food and social spaces, while Schweder said luxury city hotels are allocating significantly more space to wellness. The goal is to make wellbeing part of daily life rather than an annual retreat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Thailand, the opportunity comes with a warning: the country must evolve without losing its identity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thailand helped establish Asia\u2019s international spa industry and combines hospitality expertise, medical infrastructure and traditional health practices. The panel argued that Traditional Thai Medicine should play a larger role in the country\u2019s next generation of wellness offerings.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThailand has to protect its uniqueness and its heritage and its traditional medicine,\u201d Brennan said.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fischer added that Thailand\u2019s ability to combine Eastern and Western approaches, alongside its strong hospitality culture, gives the country an advantage as global wellness becomes more sophisticated.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The executives also warned against \u201cwell-washing\u201d \u2014 adding wellness branding or fashionable equipment without integrating wellbeing throughout the guest journey.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The emerging competitive battleground is therefore not the latest wellness gadget, but how effectively hotels integrate health, fitness, nutrition, sustainability and human connection into the overall stay.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"396\" src=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/09\/image-47-600x396.png\" alt=\"\" class=\"wp-image-272908\" style=\"aspect-ratio:1.52020202020202;width:484px;height:auto\" srcset=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/09\/image-47-600x396.png 600w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/09\/image-47-300x198.png 300w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/09\/image-47-768x506.png 768w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/09\/image-47-696x459.png 696w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/09\/image-47-637x420.png 637w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/09\/image-47.png 1068w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption class=\"wp-element-caption\"><em>Full Immersion: Wellness Redefined in Hospitality (from left) Matthew Brennan, Chief Financial Officer, Kamalaya Wellness Sanctuary &amp; Holistic Spa; Jael Fischer, Head of Development \u2013 Asia Pacific, Six Senses Hotels Resort Spas; Ingo Schweder, Founder &amp; CEO, GOCO; Bill Barnett (Moderator), MD, C9 Hotelworks.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>Event overview and organisers<\/strong><br>C9 Hotelworks, QUO, and Mrs B Group organised Being Thailand 2026, with support from Delivering Asia, Phuket Hotels Association, SAii Laguna Phuket, Meli\u00e1 Hotels International, Layan Life by Anantara, Gardens of Eden, Laguna Phuket, the Bangkok Hospital Network in Phuket, and Lemongrass House.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>(Source: Being Thailand 2026)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PHUKET, 7 September 2026: Hotels are expanding wellness beyond spas and dedicated retreats as younger travellers seek health, fitness, food and social experiences that can be integrated into a luxury stay, according to executives from leading wellness and hospitality brands. \u201cIt\u2019s not about following the trends where there\u2019s always a beginning and an end,\u201d said [&hellip;]<\/p>\n","protected":false},"author":45,"featured_media":272910,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[231,8],"tags":[],"class_list":["post-272907","post","type-post","status-publish","format-standard","has-post-thumbnail","category-events","category-thailand"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - 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