{"id":272561,"date":"2026-08-31T06:15:00","date_gmt":"2026-08-30T23:15:00","guid":{"rendered":"https:\/\/www.ttrweekly.com\/site\/?p=272561"},"modified":"2026-08-30T23:34:33","modified_gmt":"2026-08-30T16:34:33","slug":"brockenchack-uncorks-new-chapter-in-thailand","status":"publish","type":"post","link":"https:\/\/www.ttrweekly.com\/site\/2026\/08\/brockenchack-uncorks-new-chapter-in-thailand\/","title":{"rendered":"Brockenchack uncorks new chapter in Thailand"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">BANGKOK, 31 August 2026: Australia\u2019s Brockenchack Wines has officially entered Thailand, bringing its premium, single-vineyard Eden Valley portfolio to a market increasingly ready to look beyond familiar labels and discover the people, place and provenance behind the bottle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Australian family-owned winery marked its Thailand debut with an invitation-only tasting at Marriott Executive Apartments Bangkok, Sukhumvit Thonglor.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"600\" height=\"300\" data-src=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/08\/image-49-600x300.jpeg\" alt=\"\" class=\"wp-image-272564 lazyload\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/300;width:472px;height:auto\" data-srcset=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/08\/image-49-600x300.jpeg 600w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/08\/image-49-300x150.jpeg 300w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/08\/image-49-768x384.jpeg 768w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/08\/image-49-696x348.jpeg 696w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/08\/image-49-1068x534.jpeg 1068w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/08\/image-49-840x420.jpeg 840w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/08\/image-49.jpeg 1304w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><figcaption class=\"wp-element-caption\"><em>The Australian family-owned winery marked its Thailand debut with an invitation-only tasting at Marriott Executive Apartments Bangkok, Sukhumvit Thonglor.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Hosted by Bangkok-based hospitality consultancy OK Business Solutions, the event brought together hoteliers, restaurateurs, wine buyers, distributors, hospitality professionals and media for an evening that placed family storytelling alongside what was in the glass.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Representing the winery in Bangkok were Darren Naylor and his son Mack Naylor, who introduced guests to Brockenchack\u2019s wines and the family history behind them. Founded by Trevor and Marilyn Harch, the winery takes its name from their four grandchildren: Bront\u00eb, Mackenzie, Charli and Jack.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"400\" height=\"600\" data-src=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/08\/image-51-400x600.jpeg\" alt=\"\" class=\"wp-image-272566 lazyload\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/600;aspect-ratio:0.6681465038845728;width:430px;height:auto\" data-srcset=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/08\/image-51-400x600.jpeg 400w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/08\/image-51-200x300.jpeg 200w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/08\/image-51-768x1151.jpeg 768w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/08\/image-51-1025x1536.jpeg 1025w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/08\/image-51-696x1043.jpeg 696w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/08\/image-51-1068x1600.jpeg 1068w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/08\/image-51-280x420.jpeg 280w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/08\/image-51.jpeg 1367w\" data-sizes=\"(max-width: 400px) 100vw, 400px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>A market ready for more than a label<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The timing is significant. Wine Australia reported in July 2026 that Thailand is now ASEAN\u2019s largest wine market and was ranked by IWSR as the world\u2019s 16th most attractive wine market in 2025. Premium wine has significantly outperformed the commercial segment since 2020, with that trend forecast to continue through 2030. A recent study also identified growing interest among Thai consumers in learning how to select wine and pair it confidently with food.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Australia enters that conversation from a position of strength. It is Thailand\u2019s leading supplier of imported wine by volume and ranks second by value, behind France.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thailand is also now the seventh-largest destination for Australian wine exports priced above AUD10 per litre, a useful signal for boutique producers whose appeal rests on quality, origin and character rather than volume alone.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thailand\u2019s wine market is overwhelmingly international, imported wines representing approximately 98% of the market.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The local connection<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At the centre of Brockenchack\u2019s Thailand story is Poonlap Chantavongviriya, Founder of Chante Wine and Beverage, the winery\u2019s exclusive importer and distributor in Thailand. His connection to Australian wine began long before the first shipment arrived in Bangkok.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cMy appreciation for fine wine began as a student in Adelaide, where I first encountered exceptional wines and formed a lasting emotional connection to the region and its producers,\u201d Khun Poonlap said. \u201cIt is therefore an honour to introduce and help promote Brockenchack Wines from Eden Valley in Thailand. I was immediately impressed by the craftsmanship in every bottle, as well as the warmth of the genuinely lovely family behind the winery. You can truly feel the passion and quality-driven energy from the winemaker and everyone involved, which makes the wines not only exceptional but also deeply authentic.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For a boutique producer entering a relationship-driven hospitality market, local knowledge matters. Chante connects the winery with the hotels, restaurants, wine professionals and curious consumers who can give the brand a meaningful place at the table. Just as importantly, Khun Poonlap helps translate Brockenchack\u2019s family heritage and Eden Valley identity into experiences suited to Thailand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cBeyond simply tasting the wine, we hoped guests would get to know the people behind the brand,\u201d he said. \u201cThat in-person connection, putting faces to the names of the people actually producing the wine, is something not everyone gets to experience. It has become lost in parts of the wine industry dominated by faceless corporate brands. This brings back the essence of human-to-human connection: creating experiences and sharing stories.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That combination of access, education and personal connection is particularly relevant in a market where consumers want to learn more about wine but can still find the category intimidating. Chante\u2019s work gives Brockenchack a local voice, not simply a local address.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A family story from Eden Valley<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brockenchack\u2019s single-vineyard estate is located in Eden Valley, within South Australia\u2019s Barossa region. Some of its Riesling vines date to 1896, linking the contemporary family business to more than a century of regional winemaking history. Its portfolio includes Riesling, Shiraz, Cabernet Sauvignon, Chardonnay, Grenache, Pinot Noir, Ros\u00e9 and Pinot Grigio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The non-vintage Great Scott Sparkling Shiraz proved one of the evening\u2019s conversation starters. This lively Australian expression did exactly what a good launch wine should do: loosen the room and get people talking. Across the tasting, however, the broader message was consistency. Brockenchack arrived not as a single-bottle novelty, but as a portfolio with the range to work across restaurant lists, hotel dining rooms and private wine occasions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cFrom the first pour, what stood out was not simply the quality in the glass, but the family story and character behind the label. Great Scott Sparkling Shiraz certainly got the room talking, but Zip Line Shiraz was my personal favourite; bright and fruit-forward, with ripe plum and black-fruit character, soft chocolate and vanilla notes, and a smooth finish.<\/em> This felt less like a product launch and more like being welcomed into the Brockenchack family.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Dr Scott Michael Smith, who attended the Bangkok launch.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>From Bangkok launch to long-term presence<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Bangkok tasting offered an early glimpse of how the brand may find its place in Thailand. Rather than relying on a conventional product presentation, the evening encouraged guests to ask questions, meet the family and understand why the wines taste as they do.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Poonlap believes this experience-led approach offers a clear opening within Thailand\u2019s hospitality industry. \u201cGuests are looking for a reason to show up in person, a moment they cannot get by scrolling on their phone, and the venues that deliver that are the ones people keep coming back to,\u201d he said. \u201cWine dinners, tastings and events hosted alongside the venue are exactly what create that pull.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThat is where Brockenchack comes in. We do not just send a representative and a case of wine and hope for the best. The family flies over from Australia, gets into the room, hosts the experience and tells the story behind every bottle. They become part of what makes the venue worth visiting.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThere is a real gap in the market for this, and very few wineries are willing actually to show up the way Brockenchack does,\u201d he added. \u201cThat is what sets the winery apart, and it is why partnering with us adds something to a venue that guests remember long after they leave.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Brockenchack, the launch opened a promising new chapter in Southeast Asia. For Chante Wine and Beverage, it demonstrated the value of thoughtful representation: selecting a producer with a credible story, introducing it to the right people and allowing relationships to develop around the table.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As the final glasses were poured, the clearest takeaway was that successful wine launches are rarely about the bottle alone. They are about trust, timing and the people capable of connecting one place with another. In Thailand, Brockenchack appears to have found that connection in Poonlap and Chante Wine and Beverage.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"600\" height=\"400\" data-src=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/08\/image-336-600x400.png\" alt=\"\" class=\"wp-image-272567 lazyload\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/400;aspect-ratio:1.5012468827930174;width:490px;height:auto\" data-srcset=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/08\/image-336-600x400.png 600w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/08\/image-336-300x200.png 300w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/08\/image-336-768x512.png 768w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/08\/image-336-696x464.png 696w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/08\/image-336-1068x712.png 1068w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/08\/image-336-630x420.png 630w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/08\/image-336.png 1536w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><em>About Brockenchack Wines<\/em><br><em>Brockenchack Wines is a family-owned, single-vineyard winery in Eden Valley, South Australia. Founded by Trevor and Marilyn Harch, it produces a portfolio of premium wines shaped by the region\u2019s cool-climate conditions and winemaking heritage.\u00a0<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">More information: <a href=\"https:\/\/brockenchack.com.au\/\" target=\"_blank\" rel=\"noreferrer noopener\">brockenchack.com.au<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>(Sources: <a href=\"https:\/\/www.wineaustralia.com\/news\/market-bulletin\/issue-367\" target=\"_blank\" rel=\"noreferrer noopener\">Wine Australia \u2014 Thailand Market Bulletin, 1 July 2026<\/a>)<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/apps.fas.usda.gov\/newgainapi\/api\/Report\/DownloadReportByFileName?fileName=Thailand+Eliminates+Tariffs+and+Reduces+Excise+Taxes+for+Wine_Bangkok_Thailand_TH2024-0014.pdf\">USDA Foreign Agricultural Service \u2014 Thailand Eliminates Tariffs and Reduces Excise Taxes for Wine, 5 March 2024<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BANGKOK, 31 August 2026: Australia\u2019s Brockenchack Wines has officially entered Thailand, bringing its premium, single-vineyard Eden Valley portfolio to a market increasingly ready to look beyond familiar labels and discover the people, place and provenance behind the bottle. The Australian family-owned winery marked its Thailand debut with an invitation-only tasting at Marriott Executive Apartments Bangkok, [&hellip;]<\/p>\n","protected":false},"author":47,"featured_media":272565,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4170,8],"tags":[],"class_list":["post-272561","post","type-post","status-publish","format-standard","has-post-thumbnail","category-destinations","category-thailand"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brockenchack uncorks new chapter in Thailand - TTR Weekly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ttrweekly.com\/site\/2026\/08\/brockenchack-uncorks-new-chapter-in-thailand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brockenchack uncorks new chapter in Thailand - TTR Weekly\" \/>\n<meta property=\"og:description\" content=\"BANGKOK, 31 August 2026: Australia\u2019s Brockenchack Wines has officially entered Thailand, bringing its premium, single-vineyard Eden Valley portfolio to a market increasingly ready to look beyond familiar labels and discover the people, place and provenance behind the bottle. The Australian family-owned winery marked its Thailand debut with an invitation-only tasting at Marriott Executive Apartments Bangkok, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ttrweekly.com\/site\/2026\/08\/brockenchack-uncorks-new-chapter-in-thailand\/\" \/>\n<meta property=\"og:site_name\" content=\"TTR Weekly\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/web.facebook.com\/TTRweekly\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-30T23:15:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/08\/image-50.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1304\" \/>\n\t<meta property=\"og:image:height\" content=\"652\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dr Scott Smith\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ttrweekly\" \/>\n<meta name=\"twitter:site\" content=\"@ttrweekly\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dr Scott Smith\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ttrweekly.com\\\/site\\\/2026\\\/08\\\/brockenchack-uncorks-new-chapter-in-thailand\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ttrweekly.com\\\/site\\\/2026\\\/08\\\/brockenchack-uncorks-new-chapter-in-thailand\\\/\"},\"author\":{\"name\":\"Dr Scott Smith\",\"@id\":\"https:\\\/\\\/www.ttrweekly.com\\\/site\\\/#\\\/schema\\\/person\\\/c4e6261f3dbc1755bf1a43ff704ce292\"},\"headline\":\"Brockenchack uncorks new chapter in Thailand\",\"datePublished\":\"2026-08-30T23:15:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ttrweekly.com\\\/site\\\/2026\\\/08\\\/brockenchack-uncorks-new-chapter-in-thailand\\\/\"},\"wordCount\":1217,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.ttrweekly.com\\\/site\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ttrweekly.com\\\/site\\\/2026\\\/08\\\/brockenchack-uncorks-new-chapter-in-thailand\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ttrweekly.com\\\/site\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/image-50.jpeg\",\"articleSection\":[\"DESTINATIONS\",\"THAILAND\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.ttrweekly.com\\\/site\\\/2026\\\/08\\\/brockenchack-uncorks-new-chapter-in-thailand\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ttrweekly.com\\\/site\\\/2026\\\/08\\\/brockenchack-uncorks-new-chapter-in-thailand\\\/\",\"url\":\"https:\\\/\\\/www.ttrweekly.com\\\/site\\\/2026\\\/08\\\/brockenchack-uncorks-new-chapter-in-thailand\\\/\",\"name\":\"Brockenchack uncorks new chapter in Thailand - 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