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Among this year\u2019s leading organisations in the Asia Pacific travel and tourism industry, PATA named Sarawak Tourism Board, Malaysia, as the Grand Title Winner in the Marketing category, while the Chongqing Municipal Commission of Culture and Tourism Development, China, has gained the Grand Title Winner in the Sustainability and Social Responsibility category.<\/p>\n\n\n\n
PATA CEO Noor Ahmad Hamid said: \u201cThe PATA Gold Awards continue to shine a light on the creativity, innovation and commitment shaping a stronger and more sustainable tourism industry. This year\u2019s submissions were among the strongest we have seen, reflecting the remarkable efforts of PATA members and the wider industry in pursuing excellence. The winning entries show how bold ideas can create lasting impact \u2014 from innovative marketing and emerging technologies to conservation, climate action, inclusion and community empowerment. They set new benchmarks for excellence and demonstrate tourism\u2019s potential as a force for positive change.<\/p>\n\n\n\n
\u201cI warmly congratulate all of this year\u2019s winners and commend them for the passion and purpose behind their work. I also extend my sincere appreciation to our independent judging committee for their time, expertise and commitment to ensuring a rigorous and fair evaluation process.\u201d<\/p>\n\n\n\n
This year\u2019s winners were selected by an independent judging committee comprising senior tourism professionals, academics, researchers and industry experts from across the Asia Pacific region and beyond.<\/p>\n\n\n\n
As the PATA Gold Award 2026 Grand Title Winner in Marketing, the Sarawak Tourism Board was recognised for its Sarawak Guinness World Record \u2013 Longest GPS Journey by Successive Drones.<\/p>\n\n\n\n
On 31 December 2025, Sarawak officially secured a Guinness World Record for the longest GPS journey by successive drones, completing an unbroken aerial relay of 1,706.7 km across the state. The historic flight involved 128 continuous flight segments spanning the length of Sarawak and captured extensive aerial footage showcasing the state\u2019s diverse landscapes. The achievement provided a creative and high-impact platform to promote Sarawak ahead of Visit Malaysia Year 202As the<\/p>\n\n\n\n
The PATA Gold Award 2026 Grand Title Winner in Sustainability and Social Responsibility, the Chongqing Municipal Commission of Culture and Tourism Development, was recognised for its Millennial Whispers of Stone, Shared Preservation of Heritage \u2013 Sustainable Development Program for the Systematic Conservation, Research, and Dynamic Inheritance of the Dazu Rock Carvings.<\/p>\n\n\n\n
The Dazu Rock Carvings, an outstanding example of late Chinese grotto art, were inscribed on the UNESCO World Heritage List in 1999. The initiative establishes a sustainable system integrating conservation, research, revitalisation and inheritance through scientific protection, academic research, adaptive reuse, community participation and international cooperation, supporting the long-term preservation and sustainable development of this important heritage site.<\/p>\n\n\n\n
The PATA Gold Awards recognise excellence across a broad range of disciplines, from destination and industry marketing to emerging technology, climate action, conservation, human capital development, community-based tourism, inclusivity and youth and women empowerment.<\/p>\n\n\n\n
PATA Gold Awards 2026 \u2013 Grand Title Winners<\/strong><\/p>\n\n\n\n 1. Marketing<\/strong><\/p>\n\n\n\n Winner: Sarawak Tourism Board, Malaysia<\/p>\n\n\n\n Submission: Sarawak Guinness World Record \u2013 Longest GPS Journey by Successive Drones<\/p>\n\n\n\n 2. Sustainability & Social Responsibility<\/strong><\/p>\n\n\n\n Winner: Chongqing Municipal Commission of Culture and Tourism Development, China<\/p>\n\n\n\n Submission: Millennial Whispers of Stone, Shared Preservation of Heritage \u2013 Sustainable Development Program for the Systematic Conservation, Research, and Dynamic Inheritance of the Dazu Rock Carvings<\/p>\n\n\n\n PATA Gold Award Winners 2026 \u2013 Marketing Category<\/strong><\/p>\n\n\n\n 1. Destination Marketing Campaign (Destination Marketing Organisation \u2013 Asia)<\/strong><\/p>\n\n\n\n Winner: Macao Government Tourism Office, Macao, China<\/p>\n\n\n\n Submission: POP MART MACAO CITYWALK<\/p>\n\n\n\n 2. Destination Marketing Campaign (Destination Marketing Organisation \u2013 Pacific)<\/strong><\/p>\n\n\n\n Winner: Hawai\u2018i Tourism Authority \u2013 Korea<\/p>\n\n\n\n Submission: Hawai\u2019i Summer Consumer Campaign: Experience Hawai\u2019i in Korea<\/p>\n\n\n\n 3. Marketing Campaign \u2013 Carrier (Airline, Cruise, Airport)<\/strong><\/p>\n\n\n\n Winner: SriLankan Airlines Limited, Sri Lanka<\/p>\n\n\n\n Submission: Sri Lanka Ready<\/p>\n\n\n\n 4. Marketing Campaign \u2013 Hospitality (Hotel, Resort, Management Company)<\/strong><\/p>\n\n\n\n Winner: Melco Resorts & Entertainment, Macao, China<\/p>\n\n\n\n Submission: House of Dancing Water Premiere<\/p>\n\n\n\n 5. Marketing Campaign \u2013 Industry (Any Other Tourism Business)<\/strong><\/p>\n\n\n\n Winner: China Tourism Group Travel Service Corporation Limited, China<\/p>\n\n\n\n Submission: 2025 Asia Destination Integrated Marketing Series<\/p>\n\n\n\n 6. Printed Marketing Campaign \u2013 Destination<\/strong><\/p>\n\n\n\n Joint Winners:<\/p>\n\n\n\n Tourism Authority of Thailand (TAT), Thailand<\/p>\n\n\n\n Submission: Sawasdee Thailand<\/p>\n\n\n\n Taiwan Tourism Tri-Mountain National Scenic Area Headquarters, Chinese Taipei<\/p>\n\n\n\n Submission: Checking In! Central Taiwan<\/p>\n\n\n\n 7. Printed Marketing Campaign \u2013 Industry<\/strong><\/p>\n\n\n\n Winner: Sands China Limited, Macao, China<\/p>\n\n\n\n Submission: Sands China Presents: Dopamine: Fountain of Happiness Artbook<\/p>\n\n\n\n 8. Sustainable and Inclusive Marketing Campaign<\/strong><\/p>\n\n\n\n Winner: Sands China Limited, Macao, China<\/p>\n\n\n\n Submission: Empowering Inclusive Communities: The Sands Shopping Carnival<\/p>\n\n\n\n 9. Destination Article<\/strong><\/p>\n\n\n\n Winner: Rachel Lees, Travel Writer, Australia<\/p>\n\n\n\n Submission: Fiji Beyond the Resorts<\/p>\n\n\n\n 10. Industry Article<\/strong><\/p>\n\n\n\n Winner: TTG Asia Media, Singapore<\/p>\n\n\n\n Submission: TTG Asia Luxury Dec 2025, Shades of Wellness<\/p>\n\n\n\n 11. Best Use of Emerging Technology in Marketing<\/strong><\/p>\n\n\n\n Joint Winners:<\/p>\n\n\n\n Tourism Fiji, Fiji<\/p>\n\n\n\n Submission: AI-Powered Destination Marketing: Fiji\u2019s World-First End-to-End AI Ecosystem for the Chinese Market<\/p>\n\n\n\n Zhangjiajie National Forest Park, China<\/p>\n\n\n\n Submission: Reshaping Scenic Experience with Technology: The Emerging Tech Marketing Project of Zhangjiajie National Forest Park<\/p>\n\n\n\n 12. Most Engaging Social Media Campaign<\/strong><\/p>\n\n\n\n Winner: Macao Government Tourism Office, Macao, China<\/p>\n\n\n\n Submission: CreatorWeek Macao 2025<\/p>\n\n\n\n 13. Travel Photography<\/strong><\/p>\n\n\n\n Winner: Tourism Authority of Thailand (TAT), Thailand<\/p>\n\n\n\n Submission: Behind the Falls<\/p>\n\n\n\n 14. Travel Video<\/strong><\/p>\n\n\n\n Winner: Tourism Malaysia, Malaysia<\/p>\n\n\n\n Submission: Visit Malaysia 2026 Campaign \u2013 Surreal Experiences<\/p>\n\n\n\n PATA Gold Award Winners 2026 \u2013 Sustainability & Social Responsibility<\/strong><\/p>\n\n\n\n 1. Climate Action Initiative \u2013 Destination<\/strong><\/p>\n\n\n\n Winner: Designated Areas for Sustainable Tourism Administration (Public Organisation) or DASTA, Thailand<\/p>\n\n\n\n Submission: Nan\u2019s Green Heart: Harmonising Green Hospitality to Elevate the Living Old City toward a Low-Carbon Destination<\/p>\n\n\n\n 2. Climate Action Initiative \u2013 Industry<\/strong><\/p>\n\n\n\n Winner: Melco Resorts & Entertainment, Macao, China<\/p>\n\n\n\n Submission: RISE To Go Above & Beyond<\/p>\n\n\n\n 3. Cultural Heritage Preservation Initiative<\/strong><\/p>\n\n\n\n Winner: Designated Areas for Sustainable Tourism Administration (Public Organisation) or DASTA, Thailand<\/p>\n\n\n\n Submission: Chak Ngaew Ancient Chinese Market: Revitalising a Historic Community into a New Cultural Tourism Attraction<\/p>\n\n\n\n 4. Ecosystem & Wildlife Conservation Initiative<\/strong><\/p>\n\n\n\n Joint Winners:<\/p>\n\n\n\n Guangdong Chimelong Group, China<\/p>\n\n\n\n Submission: Key Technologies and Applications for Global Endangered Wildlife Biodiversity Conservation<\/p>\n\n\n\n Jetwing Hotels, Sri Lanka<\/p>\n\n\n\n Submission: Reimagining Landscapes<\/p>\n\n\n\n The Frangipani Langkawi Resort & Spa, Malaysia<\/p>\n\n\n\n Submission: Living Ecosystems in Hospitality: Integrating Wetlands, Biodiversity & Coastal Conservation<\/p>\n\n\n\n 5. Human Capital Development Programme<\/strong><\/p>\n\n\n\n Winner: MGM China, Macao, China<\/p>\n\n\n\n Submission: Unleashing Greatness \u2013 MGM\u2019s Human Capital Development Programme<\/p>\n\n\n\n 6. Community-Based Tourism Excellence<\/strong><\/p>\n\n\n\n Winner: Korea Tourism Organisation, Korea (ROK)<\/p>\n\n\n\n Submission: Biyangdo, Sustainable Island Travel Created Together with Residents<\/p>\n\n\n\n