{"id":271761,"date":"2026-08-17T05:15:00","date_gmt":"2026-08-16T22:15:00","guid":{"rendered":"https:\/\/www.ttrweekly.com\/site\/?p=271761"},"modified":"2026-08-17T05:50:28","modified_gmt":"2026-08-16T22:50:28","slug":"agoda-and-stb-renew-three-year-mou","status":"publish","type":"post","link":"https:\/\/www.ttrweekly.com\/site\/2026\/08\/agoda-and-stb-renew-three-year-mou\/","title":{"rendered":"Agoda and STB renew three-year MOU"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">SINGAPORE, 17 August 2026: Digital travel platform Agoda and the Singapore Tourism Board (STB) have renewed and broadened their partnership through a three-year Memorandum of Understanding (MOU), extending collaboration beyond joint destination marketing into new areas of data, technology, and AI-powered travel innovation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The MOU was signed in the presence of Agoda CEO, Omri Morgenshtern and&nbsp; STB Chief Executive Melissa Ow. This latest agreement entails a three-year commitment focused on promoting Singapore as a destination, deepening data and technology collaboration, and advancing industry development.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1036\" height=\"668\" data-src=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/08\/image-160.png\" alt=\"\" class=\"wp-image-271766 lazyload\" style=\"--smush-placeholder-width: 1036px; --smush-placeholder-aspect-ratio: 1036\/668;aspect-ratio:1.5509166431629957;width:473px;height:auto\" data-srcset=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/08\/image-160.png 1036w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/08\/image-160-300x193.png 300w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/08\/image-160-600x387.png 600w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/08\/image-160-768x495.png 768w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/08\/image-160-696x449.png 696w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/08\/image-160-651x420.png 651w\" data-sizes=\"(max-width: 1036px) 100vw, 1036px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><figcaption class=\"wp-element-caption\"><em>From left to right: Jun Dong, Agoda Vice President; Omri Morgenshtern, Agoda Chief Executive Officer; Melissa Ow, STB Chief Executive, and Terrence Voon, STB Executive Director, Southeast Asia, at the MOU launch ceremony on 13 August.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">First established in 2022 and renewed in 2024, the partnership has evolved with each iteration to address shifting traveller behaviours and the increasingly central role of digital tools across the traveller journey.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>This latest expansion broadens the scope across four pillars:<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>joint marketing;&nbsp;<\/li>\n\n\n\n<li>data strategy and insights;&nbsp;<\/li>\n\n\n\n<li>thought leadership and innovation;&nbsp;<\/li>\n\n\n\n<li>tech collaboration exploring the use of artificial intelligence (AI).&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The signing builds on momentum established earlier this year. In May 2026, Agoda and STB launched a joint marketing campaign to support demand for Singapore amid global disruptions, while tapping into growing interest in short-haul regional travel. With strong participation from Singapore hotel partners, the campaign delivered encouraging results across target markets \u2014 a promising sign of what the partnership can achieve.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ow commented: \u201cThe renewed collaboration presents the opportunity to tap on Agoda\u2019s platform reach, traveller insights and technology capabilities to strengthen Singapore\u2019s destination appeal in the digital space. The partnership also supports STB\u2019s Tourism 2040 ambitions, with a mutual commitment to harness technology and raise industry capabilities for Singapore tourism.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Morgenshtern added: \u201cAgoda shares a bond with Singapore, and this expanded collaboration reflects our investment in the market\u2019s digital future. We\u2019re excited to bring our AI and analytics capabilities to this partnership, enabling STB to reach travellers more precisely while supporting the innovation priorities that benefit the entire Singapore tourism ecosystem.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>(Source: Agoda\/STB)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SINGAPORE, 17 August 2026: Digital travel platform Agoda and the Singapore Tourism Board (STB) have renewed and broadened their partnership through a three-year Memorandum of Understanding (MOU), extending collaboration beyond joint destination marketing into new areas of data, technology, and AI-powered travel innovation. The MOU was signed in the presence of Agoda CEO, Omri Morgenshtern [&hellip;]<\/p>\n","protected":false},"author":45,"featured_media":271766,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[246,3991],"tags":[],"class_list":["post-271761","post","type-post","status-publish","format-standard","has-post-thumbnail","category-singapore","category-travel-companies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Agoda and STB renew three-year MOU - TTR Weekly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ttrweekly.com\/site\/2026\/08\/agoda-and-stb-renew-three-year-mou\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Agoda and STB renew three-year MOU - TTR Weekly\" \/>\n<meta property=\"og:description\" content=\"SINGAPORE, 17 August 2026: Digital travel platform Agoda and the Singapore Tourism Board (STB) have renewed and broadened their partnership through a three-year Memorandum of Understanding (MOU), extending collaboration beyond joint destination marketing into new areas of data, technology, and AI-powered travel innovation. 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