{"id":271076,"date":"2026-08-03T06:15:00","date_gmt":"2026-08-02T23:15:00","guid":{"rendered":"https:\/\/www.ttrweekly.com\/site\/?p=271076"},"modified":"2026-08-02T23:07:50","modified_gmt":"2026-08-02T16:07:50","slug":"the-inaugural-world-kitchen-of-spices","status":"publish","type":"post","link":"https:\/\/www.ttrweekly.com\/site\/2026\/08\/the-inaugural-world-kitchen-of-spices\/","title":{"rendered":"The inaugural World Kitchen of Spices"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">SONGKHLA, Thailand: 3 August 2026: The Tourism Authority of Thailand (TAT), Thailand Gastronomy Network and HUG \u2014 Hatyai University Gastronomy Lab will invite international audiences into a live culinary exchange on 5 August, using curry pastes, local stories and shared Asian ingredients to spotlight Songkhla as an emerging gastronomy destination.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The inaugural World Kitchen of Spices: Thailand \u00d7 Indonesia will stream live from Songkhla, connecting chefs, educators, tourism professionals, students, entrepreneurs and food lovers in Thailand, Indonesia, Hong Kong and beyond. Participants can cook along or join in a Watch &amp; Learn format.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"600\" height=\"338\" data-src=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/08\/image-13-600x338.png\" alt=\"\" class=\"wp-image-271089 lazyload\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/338;width:506px;height:auto\" data-srcset=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/08\/image-13-600x338.png 600w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/08\/image-13-300x169.png 300w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/08\/image-13-768x432.png 768w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/08\/image-13-1536x864.png 1536w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/08\/image-13-696x392.png 696w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/08\/image-13-1068x601.png 1068w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/08\/image-13-746x420.png 746w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/08\/image-13.png 1672w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><figcaption class=\"wp-element-caption\"><em>World Kitchen of Spices links Thailand, Indonesia and Hong Kong on 5 August as The Bold Flavour shares Southern Thailand\u2019s culinary heritage with global audiences.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">The Hong Kong Polytechnic University will join the World Kitchen Club livestream as a programme partner, represented by Chef Samantha Tam, Instructor at its School of Hotel and Tourism Management.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A live platform for Thai culture and destination storytelling<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The livestream will also mark the official launch of The Bold Flavour | Tam Rot Songkhla, a destination campaign jointly driven by TAT, the Thailand Gastronomy Network and HUG. The campaign invites travellers to experience Songkhla through its ingredients, communities, culinary traditions and creative food culture while giving local hosts a stronger platform to reach international audiences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Led by Asst. Prof Dr Jutamas \u201cJan\u201d Wisansing, Founder and President of the Thailand Gastronomy Network and Strategic Lead of HUG, the programme will compare Southern Thai curry paste with Indonesia\u2019s rempah and sambal traditions. Rather than following a recipe-first cooking-show format, it will explore how place, trade, migration, belief and family memory shape the meaning of food.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThailand and Indonesia share centuries of culinary exchange through spices, trade and culture,\u201d said Indonesia Gastronomy Network President Vita Datau. \u201cThe World Kitchen of Spices opens a new platform for cultural diplomacy, learning and collaboration that celebrates our shared heritage while respecting our unique identities.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Turning food heritage into visitor value<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The initiative builds on Songkhla\u2019s THB 50.66 billion visitor economy in 2025, generated by 6,968,599 visitor trips, according to preliminary data from the Ministry of Tourism and Sports. In the first half of 2026, the province recorded THB27.51 billion from 3,841,886 visitor trips. International visitors represented 52.5% of trips and generated THB 15.09 billion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At the heart of The Bold Flavour is a network of 47 Founding Gastronomy Experience Designers, including chefs, farmers, artisans, producers, community enterprises, caf\u00e9s, local businesses and cultural hosts. Their prototypes span lagoon and coastal food journeys, halal gastronomy, heritage caf\u00e9s, traditional recipes, artisan products, community dining and local beverage culture.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">HUG will shortlist and refine 10 to 15 Signature Gastronomy Experiences with clearer propositions, pricing and tools that connect local hosts with buyers. The aim is to increase value per trip and retain more visitor spending among local producers, farmers, chefs, craftspeople and communities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Explore the 47 designer and prototype experience profiles in <a href=\"https:\/\/thailandgastronomynetwork.com\/tam-rot-songkhla\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Bold Flavour | Songkhla Experience Collection<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cHUG is more than a laboratory; it is a living platform where research meets communities, creativity meets culture, and local knowledge becomes meaningful visitor experiences,\u201d Dr Wisansing said. \u201cThrough Kitchen Club, The Bold Flavour and our network of gastronomy experience designers, we aim to position Songkhla as a living classroom and international meeting place for gastronomy innovation, where local flavours inspire global conversations.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Regional partners extend the story<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Indonesia Gastronomy Network is the initiative\u2019s strategic partner. The Hong Kong Polytechnic University joins as a program partner, while the World Tourism Association for Culture and Heritage and the Responsible Tourism Development Academy are supporting partners.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Krungthai Card Public Company Limited (KTC) is the campaign\u2019s privilege partner, helping turn campaign interest into travel planning and local spending through participating Songkhla restaurants. View KTC Songkhla dining privileges.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recorded content will support future educational resources, recipes, ingredient guides and cross-cultural learning. Future World Kitchen editions may explore fermentation, rice cultures, coffee and tea, honey and terroir, halal kitchens, coastal ingredients and wellness traditions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Event details<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Programme: Kitchen Club by TGN presents Let\u2019s Cook The Place \u2013 #SongkhlaEdition Featuring The World Kitchen of Spices: Thailand \u00d7 Indonesia<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Date: 5 August 2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Time: 1330\u20131445 Thailand time (UTC+7)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Format: Live interactive experience via Zoom<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Broadcast hub: HUG \u2013 Hatyai University Gastronomy Lab, Songkhla<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Participation: Choose Cook Along or Watch &amp; Learn<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Registered participants will receive a World Kitchen e-booklet, exclusive recipes, an ingredient guide and live Zoom access.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Register: <a href=\"https:\/\/forms.gle\/RHbPt766AY5QMbBM9\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/forms.gle\/RHbPt766AY5QMbBM9<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Website: <a href=\"https:\/\/www.thailandgastronomynetwork.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Thailand Gastronomy Network<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SONGKHLA, Thailand: 3 August 2026: The Tourism Authority of Thailand (TAT), Thailand Gastronomy Network and HUG \u2014 Hatyai University Gastronomy Lab will invite international audiences into a live culinary exchange on 5 August, using curry pastes, local stories and shared Asian ingredients to spotlight Songkhla as an emerging gastronomy destination. The inaugural World Kitchen of [&hellip;]<\/p>\n","protected":false},"author":47,"featured_media":271090,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[231,8],"tags":[],"class_list":["post-271076","post","type-post","status-publish","format-standard","has-post-thumbnail","category-events","category-thailand"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The inaugural World Kitchen of Spices - TTR Weekly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ttrweekly.com\/site\/2026\/08\/the-inaugural-world-kitchen-of-spices\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The inaugural World Kitchen of Spices - TTR Weekly\" \/>\n<meta property=\"og:description\" content=\"SONGKHLA, Thailand: 3 August 2026: The Tourism Authority of Thailand (TAT), Thailand Gastronomy Network and HUG \u2014 Hatyai University Gastronomy Lab will invite international audiences into a live culinary exchange on 5 August, using curry pastes, local stories and shared Asian ingredients to spotlight Songkhla as an emerging gastronomy destination. 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