{"id":269916,"date":"2026-07-08T05:15:00","date_gmt":"2026-07-07T22:15:00","guid":{"rendered":"https:\/\/www.ttrweekly.com\/site\/?p=269916"},"modified":"2026-07-08T05:58:32","modified_gmt":"2026-07-07T22:58:32","slug":"ptm-matches-buyers-and-sellers-for-the-sarawak-event","status":"publish","type":"post","link":"https:\/\/www.ttrweekly.com\/site\/2026\/07\/ptm-matches-buyers-and-sellers-for-the-sarawak-event\/","title":{"rendered":"PTM matches buyers and sellers for the Sarawak event"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">BANGKOK, 8 July 2026: The Pacific Asia Travel Association (PATA) Travel Mart 2026 is officially locked in to take place in Sarawak, Malaysia, from 18 to 20 August 2026, with buyers and sellers finalising their matching appointments at Asia Pacific\u2019s pioneering travel mart.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The PATA Travel Mart (PTM) was established in 1978, with the inaugural event hosted in Manila, Philippines. It was the brainchild of the late Gerald Picolla, who was then the PATA Staff Vice President, designed to allow Asia-Pacific suppliers to conduct business with global buyers efficiently without travelling the world individually.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"800\" height=\"533\" data-src=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/07\/image-80.png\" alt=\"\" class=\"wp-image-269921 lazyload\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/533;width:492px;height:auto\" data-srcset=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/07\/image-80.png 800w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/07\/image-80-300x200.png 300w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/07\/image-80-600x400.png 600w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/07\/image-80-768x512.png 768w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/07\/image-80-696x464.png 696w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/07\/image-80-630x420.png 630w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><figcaption class=\"wp-element-caption\"><em>Photo credit: PATA.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">This marks the first time PATA\u2019s signature travel trade exhibition will be hosted in Sarawak, making it a major milestone that aligns directly with the Visit Malaysia 2026 campaign. It also celebrates PATA\u2019s 75th anniversary and the Sarawak Tourism Board\u2019s (STB) 45th year of membership with the association.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Venue and core logistics<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Host location:<\/strong> The primary trade show floor and targeted B2B sessions will be held at the Borneo Convention Centre Kuching (BCCK).<\/li>\n\n\n\n<li><strong>Satellite venues:<\/strong> The Sheraton Kuching will act as a key hub for auxiliary events, hosting the <em>PTM Knowledge Forum<\/em> and the PATA Executive Board Meeting on the morning of 18 August.<\/li>\n\n\n\n<li><strong>Scale:<\/strong> The mart expects participants from over 60 destinations worldwide, facilitating upwards of 10,000 pre-matched business appointments between global buyers (covering leisure, luxury, corporate MICE, and weddings) and Asia-Pacific suppliers.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Programme highlights<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>PATA Youth Symposium:<\/strong> Scheduled for 18 August, this session will be hosted at UCSI University in Kuching. It features an interactive <em>Tourism Challenge Lab<\/em> workshop and panel discussions focused on navigating structural disruptions, aviation constraints, and evolving traveller behaviours in the region.<\/li>\n\n\n\n<li><strong>PATA Gold Awards 2026:<\/strong> The official winners (to be announced in July 2026) will be celebrated live during the Gala Dinner and Award Ceremony on 19 August 2026. Winning entries will also be spotlighted on the main exhibition floor.<\/li>\n\n\n\n<li><strong>Focus on sustainability:<\/strong> Building on Sarawak\u2019s implementation of PATA\u2019s <em>Tourism Destination Resilience (TDR)<\/em> framework, the event prioritises regenerative tourism. Notably, the host venue, BCCK, is highlighting its active circular-economy initiatives, such as its bioconversion program, which recycles food waste into organic fertiliser in partnership with local agricultural partners.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>For registered exhibitors and buyers<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The primary registration window closed earlier this spring, and the final cancellation deadline for full refunds passed on 30 June 2026.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Delegations are now moving into the final scheduling phase, where matching for the 26 structured appointment slots (divided into seller-meet-buyer business sessions across the three-day mart) is being finalised.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"800\" height=\"533\" data-src=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/07\/image-77.png\" alt=\"\" class=\"wp-image-269919 lazyload\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/533;width:488px;height:auto\" data-srcset=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/07\/image-77.png 800w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/07\/image-77-300x200.png 300w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/07\/image-77-600x400.png 600w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/07\/image-77-768x512.png 768w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/07\/image-77-696x464.png 696w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/07\/image-77-630x420.png 630w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><figcaption class=\"wp-element-caption\"><em>Photo credit: PATA.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Itinerary and agenda breakdown for the week in Kuching&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Monday, 17 August: Pre-Event Build-Up &amp; Youth Day<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>0900 \u2013 1800<\/strong> | Organiser Hall Move-In &amp; Raw Space Build-Up <em>(BCCK)<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>0930 \u2013 1500<\/strong> | <strong>PATA Youth Symposium 2026<\/strong> <em>(UCSI University)<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1400 \u2013 1700<\/strong> | Early Buyer \/ Seller \/ Media Registration <em>(BCCK)<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Tuesday, 18 August: Knowledge Forums &amp; Media Briefings<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>0830 \u2013 1700<\/strong> | Delegate Registration continues <em>(BCCK)<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>0900 \u2013 1600<\/strong> | <strong>PATA Knowledge Forum 2026<\/strong> <em>(UCSI University)<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>0900 \u2013 1030<\/strong> | PATA Executive Board Meeting <em>(Sheraton Kuching)<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1030 \u2013 1200<\/strong> | PATA Board Meeting <em>(Sheraton Kuching)<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1600 \u2013 1800<\/strong> | Welcome Reception hosted by the Sarawak Tourism Board <em>(Pullman Kuching)<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Wednesday, 19 August: Trade Day 1 &amp; Business Sessions<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>0830 \u2013 1700<\/strong> | Delegate Registration <em>(BCCK)<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>0900 \u2013 0940<\/strong> | Seller-meet-Buyer Open Hall Session <em>(BCCK)<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1000 \u2013 1020<\/strong> | <strong>PTM 2026 Opening Ceremony<\/strong> &amp; VIP Tour<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1100 \u2013 1200<\/strong> | PATA Media Briefing<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>09:40 \u2013 12:30<\/strong> | <strong>PTM Business Session 1<\/strong> <em>(Appointments 1\u20138)<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1230 \u2013 1400<\/strong> | Official Delegate Lunch hosted by STB <em>(BCCK)<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1400 \u2013 1730<\/strong> | <strong>PTM Business Session 2<\/strong> <em>(Appointments 9\u201318)<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1900 \u2013 2100<\/strong> | <strong>PATA Gold Awards 2026 Gala Dinner<\/strong> <em>(Grand Ballroom, Sheraton Kuching Hotel)<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Thursday, 20 August: Trade Day 2 &amp; Walk-Arounds<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>0930 \u2013 1700<\/strong> | Trade Visitors Walk-Around Window <em>(BCCK)<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>0900 \u2013 0945<\/strong> | Open Hall Networking Session<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>0940 \u2013 1230<\/strong> | <strong>PTM Business Session 3<\/strong> <em>(Appointments 19\u201326)<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1230 \u2013 1400<\/strong> | Official Delegate Lunch hosted by STB <em>(BCCK)<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1400 \u2013 1710<\/strong> | <strong>PTM Business Session 4<\/strong> <em>(Appointments 27\u201335)<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Evening<\/strong> | At Leisure (Independent networking or dining)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Friday, 21 August: Post-Tour Destination Experiences<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>0800 \u2013 1200<\/strong> | <strong>Destination Experiences<\/strong> <em>(Hosted by the Sarawak Tourism Board).<\/em><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1186\" height=\"688\" data-src=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/07\/image-78.png\" alt=\"\" class=\"wp-image-269918 lazyload\" style=\"--smush-placeholder-width: 1186px; --smush-placeholder-aspect-ratio: 1186\/688;aspect-ratio:1.7238218552407587;width:493px;height:auto\" data-srcset=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/07\/image-78.png 1186w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/07\/image-78-300x174.png 300w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/07\/image-78-600x348.png 600w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/07\/image-78-768x446.png 768w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/07\/image-78-696x404.png 696w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/07\/image-78-1068x620.png 1068w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/07\/image-78-724x420.png 724w\" data-sizes=\"(max-width: 1186px) 100vw, 1186px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">For more information on PATA, visit: <a href=\"https:\/\/www.pata.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pacific Asia Travel Association (PATA)<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For information on Sarawak, visit:\u00a0<a href=\"https:\/\/www.sarawaktourism.com\/web\/home\/index\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sarawak Tourism Board<\/a>.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>(Source: PATA and Sarawak Tourism Board)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BANGKOK, 8 July 2026: The Pacific Asia Travel Association (PATA) Travel Mart 2026 is officially locked in to take place in Sarawak, Malaysia, from 18 to 20 August 2026, with buyers and sellers finalising their matching appointments at Asia Pacific\u2019s pioneering travel mart. The PATA Travel Mart (PTM) was established in 1978, with the inaugural [&hellip;]<\/p>\n","protected":false},"author":45,"featured_media":269921,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[469,1321],"tags":[],"class_list":["post-269916","post","type-post","status-publish","format-standard","has-post-thumbnail","category-airlines","category-malaysia-mekong-region"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PTM matches buyers and sellers for the Sarawak event - TTR Weekly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ttrweekly.com\/site\/2026\/07\/ptm-matches-buyers-and-sellers-for-the-sarawak-event\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PTM matches buyers and sellers for the Sarawak event - TTR Weekly\" \/>\n<meta property=\"og:description\" content=\"BANGKOK, 8 July 2026: The Pacific Asia Travel Association (PATA) Travel Mart 2026 is officially locked in to take place in Sarawak, Malaysia, from 18 to 20 August 2026, with buyers and sellers finalising their matching appointments at Asia Pacific\u2019s pioneering travel mart. The PATA Travel Mart (PTM) was established in 1978, with the inaugural [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ttrweekly.com\/site\/2026\/07\/ptm-matches-buyers-and-sellers-for-the-sarawak-event\/\" \/>\n<meta property=\"og:site_name\" content=\"TTR Weekly\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/web.facebook.com\/TTRweekly\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-07T22:15:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-07T22:58:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/07\/image-80.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ttrweekly\" \/>\n<meta name=\"twitter:site\" content=\"@ttrweekly\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ttrweekly.com\\\/site\\\/2026\\\/07\\\/ptm-matches-buyers-and-sellers-for-the-sarawak-event\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ttrweekly.com\\\/site\\\/2026\\\/07\\\/ptm-matches-buyers-and-sellers-for-the-sarawak-event\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.ttrweekly.com\\\/site\\\/#\\\/schema\\\/person\\\/ef18f8cf6ee0c5856df49f372ebece52\"},\"headline\":\"PTM matches buyers and sellers for the Sarawak event\",\"datePublished\":\"2026-07-07T22:15:00+00:00\",\"dateModified\":\"2026-07-07T22:58:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ttrweekly.com\\\/site\\\/2026\\\/07\\\/ptm-matches-buyers-and-sellers-for-the-sarawak-event\\\/\"},\"wordCount\":616,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.ttrweekly.com\\\/site\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ttrweekly.com\\\/site\\\/2026\\\/07\\\/ptm-matches-buyers-and-sellers-for-the-sarawak-event\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ttrweekly.com\\\/site\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/image-80.png\",\"articleSection\":[\"AIRLINES\",\"MALAYSIA\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.ttrweekly.com\\\/site\\\/2026\\\/07\\\/ptm-matches-buyers-and-sellers-for-the-sarawak-event\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ttrweekly.com\\\/site\\\/2026\\\/07\\\/ptm-matches-buyers-and-sellers-for-the-sarawak-event\\\/\",\"url\":\"https:\\\/\\\/www.ttrweekly.com\\\/site\\\/2026\\\/07\\\/ptm-matches-buyers-and-sellers-for-the-sarawak-event\\\/\",\"name\":\"PTM matches buyers and sellers for the Sarawak event - 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