{"id":269762,"date":"2026-07-06T05:15:00","date_gmt":"2026-07-05T22:15:00","guid":{"rendered":"https:\/\/www.ttrweekly.com\/site\/?p=269762"},"modified":"2026-07-06T05:48:48","modified_gmt":"2026-07-05T22:48:48","slug":"mftfs-second-edition-stands-on-a-firm-footing","status":"publish","type":"post","link":"https:\/\/www.ttrweekly.com\/site\/2026\/07\/mftfs-second-edition-stands-on-a-firm-footing\/","title":{"rendered":"MFTF\u2019s second edition stands on a firm footing"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">KUALA LUMPUR, 6 July 2026: The Malaysian Association of Tour and Travel Agents (MATTA) hosted the 2<sup>nd<\/sup> edition of the MATTA Muslim Friendly Travel Fair (MFTF 2026) at the World Trade Centre Kuala Lumpur (WTC KL), 4 to 5 July.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Visiting the event, YB Dato Sri Tiong King Sing, Minister of Tourism, Arts and Culture Malaysia (MOTAC) noted that Malaysia had retained the top spot on the Global Muslim Travel Index (GMTI) 2026 for the 11<sup>th<\/sup> consecutive year, receiving a score of 83, four points above last year\u2019s rating, a testament to the nation\u2019s world-class halal tourism ecosystem and the dedication of its industry players.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1324\" height=\"824\" data-src=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/07\/image-40.png\" alt=\"\" class=\"wp-image-269764 lazyload\" style=\"--smush-placeholder-width: 1324px; --smush-placeholder-aspect-ratio: 1324\/824;aspect-ratio:1.6067917364343693;width:489px;height:auto\" data-srcset=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/07\/image-40.png 1324w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/07\/image-40-300x187.png 300w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/07\/image-40-600x373.png 600w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/07\/image-40-768x478.png 768w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/07\/image-40-696x433.png 696w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/07\/image-40-1068x665.png 1068w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/07\/image-40-675x420.png 675w\" data-sizes=\"(max-width: 1324px) 100vw, 1324px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><figcaption class=\"wp-element-caption\">Photo credit: MATTA. (Centre): YB Dato Sri Tiong King Sing, Minister of Tourism, Arts and Culture Malaysia (MOTAC) and MATTA President Nigel Wong. (centre right).<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Muslim-friendly travel is a mainstream and rapidly growing global market. Modern Muslim travellers increasingly seek experiences that combine convenience, luxury, and cultural authenticity. The expectations of today\u2019s Muslim travellers have become more sophisticated, and the opportunity for operators who meet them has never been greater.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Package travel leads demand among Muslim travellers, as fixed routes help families manage halal meals and religious needs, while domestic and regional travel accounts for over half of halal tourism demand in 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For MATTA members, MFTF represented a direct and powerful channel to reach this growing consumer base and to showcase products built specifically around their needs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Visit Malaysia 2026 targets 47 million visitors and MYR329 billion in tourism receipts, with Muslim-friendly offerings identified as one of the campaign\u2019s key focus areas, and MFTF sits squarely at the heart of that agenda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spread across 2,700 sqm of exhibition space in one expansive hall, MFTF 2026 featured 122 booths from 57 participating organisations, marking it as the Association\u2019s most comprehensive dedicated marketplace for Muslim-friendly travel products, services, and experiences.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cMFTF was built for our members, and everything we do here is in service of giving them a real, practical platform to grow their businesses. Muslim-friendly travel is not just a trend; it is a sustained, expanding market that our members are well placed to serve. This Fair puts them directly in front of the consumers who are actively looking for what they offer,\u201d said MATTA Muslim Friendly Travel Fair Deputy Chairman Dr Fazil Khan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A buyers\u2019 contest was a welcome addition to this year\u2019s edition, designed to reward visitors who engaged actively with exhibitors and made bookings at the fair. By spending a minimum of MYR100, visitors added an extra layer of excitement to the Fair floor, encouraging them to explore the full range of Muslim-friendly travel options.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A strong turnout of partners supported MFTF 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Islamic Tourism Centre (ITC) \u2014 premier partner<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In a significant milestone for Malaysia\u2019s Muslim-friendly travel industry, MATTA and the Islamic Tourism Centre (ITC) formalised their partnership through the signing of a Memorandum of Understanding (MoU) at the MFTF 2026 opening ceremony, commemorating a new chapter in the collaboration between the nation\u2019s largest Association and the government agency mandated to champion Muslim-friendly tourism in Malaysia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dr Fazil noted: \u201cMATTA and ITC have always shared the same direction. This MoU makes it official. Growing the Muslim-friendly travel market takes more than goodwill. It takes structure, accountability, and partnerships that are built to last. We are proud to have found that in ITC, and we look forward to what this means for our members and for the industry as a whole\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe needs of Muslim travellers are changing, as they now seek beyond basic halal requirements toward meaningful experiences, products, services and facilities. ITC commends MATTA for the successful return of the Muslim-Friendly Travel Fair (MFTF), providing the perfect platform to connect our industry with the public and maintain Malaysia\u2019s position as a pioneer in this sector.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThis collaboration establishes a strategic partnership between ITC, as the driving force behind the Muslim-Friendly Tourism and Hospitality (MFTH) ecosystem, and key industry associations, such as MATTA. Our goal is to scale Muslim-friendly tourism as an inclusive segment that delivers universal value to travellers and stakeholders. Under this framework, ITC provides the standards and capacity building, while MATTA brings an extensive network of industry players.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By onboarding MATTA members into the MFAR programme, we will train about 1,000 members over the next two years. This, alongside our Muslim-Friendly Tourist Guide programme, mosque tourism and other relevant initiatives, will prepare Malaysia to welcome the projected 15 million international Muslim visitor arrivals to Malaysia by 2030,\u201d said Mohammad Faisal Abu Suaib Khan, Director-General, ITC.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>RHB Bank \u2014 official bank partner<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cRHB Bank was proud to partner with MATTA and continued its support as the Official Bank for the Muslim Friendly Travel Fair 2026. Through solutions like the RHB Multi Currency Debit Card\/-i, which enables transactions in up to 34 currencies, we aim to provide greater convenience and enhance the overall travel experience. We look forward to supporting visitors with exclusive offers and value-added banking solutions as they plan their journeys,\u201d said Dato\u2019 Adissadikin Ali, Managing Director of RHB Islamic Bank Berhad<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Macao Government Tourism Office (MGTO) \u2014 fair destination sponsor<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cMuslim travellers represent an essential segment for Macao as we actively work to diversify our visitor source markets. Together with our industry stakeholders, MGTO is committed to transforming Macao into a Muslim-friendly destination. Beyond the destination promotion conducted online and in person in target markets, MGTO has introduced practical resources, such as the Halal Travel Guide, and has conducted specialised service training for our local hospitality sector to ensure we accommodate this growing market.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cReturning to the MATTA Muslim Friendly Travel Fair for a second year provides us with a platform to showcase these initiatives and demonstrate Macao\u2019s readiness to welcome Muslim visitors from around the world,\u201d said MGTO Director Maria Helena de Senna Fernandes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>(Source: MATTA)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>KUALA LUMPUR, 6 July 2026: The Malaysian Association of Tour and Travel Agents (MATTA) hosted the 2nd edition of the MATTA Muslim Friendly Travel Fair (MFTF 2026) at the World Trade Centre Kuala Lumpur (WTC KL), 4 to 5 July. Visiting the event, YB Dato Sri Tiong King Sing, Minister of Tourism, Arts and Culture [&hellip;]<\/p>\n","protected":false},"author":45,"featured_media":269764,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[231,1321],"tags":[],"class_list":["post-269762","post","type-post","status-publish","format-standard","has-post-thumbnail","category-events","category-malaysia-mekong-region"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MFTF\u2019s second edition stands on a firm footing - TTR Weekly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ttrweekly.com\/site\/2026\/07\/mftfs-second-edition-stands-on-a-firm-footing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MFTF\u2019s second edition stands on a firm footing - TTR Weekly\" \/>\n<meta property=\"og:description\" content=\"KUALA LUMPUR, 6 July 2026: The Malaysian Association of Tour and Travel Agents (MATTA) hosted the 2nd edition of the MATTA Muslim Friendly Travel Fair (MFTF 2026) at the World Trade Centre Kuala Lumpur (WTC KL), 4 to 5 July. 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