{"id":269076,"date":"2026-06-24T05:15:00","date_gmt":"2026-06-23T22:15:00","guid":{"rendered":"https:\/\/www.ttrweekly.com\/site\/?p=269076"},"modified":"2026-06-24T06:01:41","modified_gmt":"2026-06-23T23:01:41","slug":"vietnam-sees-11-boost-in-bookings","status":"publish","type":"post","link":"https:\/\/www.ttrweekly.com\/site\/2026\/06\/vietnam-sees-11-boost-in-bookings\/","title":{"rendered":"Vietnam sees 11% boost in bookings"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">SINGAPORE, 24 June 2026: New data from Amadeus Travel Intelligence reveals that international air travel to Vietnam rose by 11.1% in March 2026 compared with March 2025.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A closer look at the figures shows the growth is more sustained than the headline number implies, as emerging source markets account for a larger share of the travel.\u202f\u202f&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1040\" height=\"700\" data-src=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/06\/image-244.png\" alt=\"\" class=\"wp-image-269080 lazyload\" style=\"--smush-placeholder-width: 1040px; --smush-placeholder-aspect-ratio: 1040\/700;aspect-ratio:1.4857208527265413;width:434px;height:auto\" data-srcset=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/06\/image-244.png 1040w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/06\/image-244-300x202.png 300w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/06\/image-244-600x404.png 600w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/06\/image-244-768x517.png 768w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/06\/image-244-696x468.png 696w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/06\/image-244-624x420.png 624w\" data-sizes=\"(max-width: 1040px) 100vw, 1040px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><figcaption class=\"wp-element-caption\"><em>Photo credit: Amadeus. <\/em><a href=\"https:\/\/amadeus.com\/en\/travel-intelligence\/overview\"><em>Amadeus Travel Intelligence<\/em><\/a><em>.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>South Korean travel stays on top\u202f\u202f<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">South Korean travel to Vietnam fell by 4.6% this March. Despite this decline,\u202fSouth Korea\u202fremains\u202fVietnam\u2019s largest source market, accounting for 31.5% of all arrivals.\u202f\u202f&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some markets stood out due to sharp increases in 2026 compared with last year.\u202fRegional travel is surging, with the Philippines, Hong Kong and Singapore all posting some of the steepest growth. At the same time, long-haul demand is strengthening, with Canada,\u202fAustralia\u202fand the UK each up by more than a fifth from last year.\u202f\u202f<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"600\" height=\"181\" data-src=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/06\/image-241-600x181.png\" alt=\"\" class=\"wp-image-269077 lazyload\" data-srcset=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/06\/image-241-600x181.png 600w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/06\/image-241-300x91.png 300w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/06\/image-241-768x232.png 768w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/06\/image-241-696x210.png 696w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/06\/image-241.png 1000w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/181;\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Europe also illustrates how varied the picture has become. While the UK grew 21.5%, France softened over the same period, a reminder that demand is shifting market by market rather than moving in a single direction across a region.\u202f&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Established markets continue to climb<\/strong>\u202f<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Several of Vietnam\u2019s largest established source markets grew broadly in line with, or just ahead of, the overall market, indicating that diversification is building on a stable base of demand.\u202f&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"600\" height=\"140\" data-src=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/06\/image-242-600x140.png\" alt=\"\" class=\"wp-image-269078 lazyload\" data-srcset=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/06\/image-242-600x140.png 600w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/06\/image-242-300x70.png 300w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/06\/image-242-768x180.png 768w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/06\/image-242-696x163.png 696w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/06\/image-242.png 1000w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/140;\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Amadeus Vice President, Hospitality, APAC, Paul Wilson adds:\u202f\u201cVietnam is one of the key travel destinations globally, and it has been for some time. Even the most established destinations are subject to changing demand patterns, and our data reveals subtle yet highly influential shifts in where travellers are coming from.\u202f\u202f\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cA more diversified set of source markets, such as what we are seeing with Vietnam, makes destinations more resilient to unexpected drops in any one country. For hoteliers and destinations, the ability to see these nuanced\u202ftraveller\u202fpatterns drives demand and helps understand what\u202ftravellers \u202fare visiting.\u202fA broader and more varied\u202ftraveller\u202fbase also calls for more nuanced, market-specific campaigns, offers and products to appeal to each audience.\u201d\u202f<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>(Source: Amadeus)<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SINGAPORE, 24 June 2026: New data from Amadeus Travel Intelligence reveals that international air travel to Vietnam rose by 11.1% in March 2026 compared with March 2025.&nbsp; A closer look at the figures shows the growth is more sustained than the headline number implies, as emerging source markets account for a larger share of the [&hellip;]<\/p>\n","protected":false},"author":45,"featured_media":269080,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[246,1581],"tags":[],"class_list":["post-269076","post","type-post","status-publish","format-standard","has-post-thumbnail","category-singapore","category-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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