{"id":268793,"date":"2026-06-18T05:15:00","date_gmt":"2026-06-17T22:15:00","guid":{"rendered":"https:\/\/www.ttrweekly.com\/site\/?p=268793"},"modified":"2026-06-18T06:00:05","modified_gmt":"2026-06-17T23:00:05","slug":"tat-and-agoda-renew-mou-to-boost-tourism","status":"publish","type":"post","link":"https:\/\/www.ttrweekly.com\/site\/2026\/06\/tat-and-agoda-renew-mou-to-boost-tourism\/","title":{"rendered":"TAT and Agoda renew MOU to boost tourism"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">BANGKOK, 18 June 2026: Digital travel platform Agoda and Tourism Authority of Thailand (TAT) have reaffirmed their strategic collaboration to strengthen Thailand\u2019s position as a leading global tourism destination through data-driven marketing initiatives, tourism product development, and industry capacity-building efforts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The collaboration combines Agoda\u2019s travel insights and digital expertise with TAT\u2019s destination marketing capabilities to support demand generation from international markets while encouraging domestic tourism in Thailand.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"599\" height=\"400\" data-src=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/06\/image-180.png\" alt=\"\" class=\"wp-image-268798 lazyload\" style=\"--smush-placeholder-width: 599px; --smush-placeholder-aspect-ratio: 599\/400;width:489px;height:auto\" data-srcset=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/06\/image-180.png 599w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/06\/image-180-300x200.png 300w\" data-sizes=\"(max-width: 599px) 100vw, 599px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><figcaption class=\"wp-element-caption\"><em>Representatives of Agoda and TAT celebrate the MOU Launch<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Areas of collaboration include promoting Thailand\u2019s unique tourism offerings, highlighting emerging trends such as wellness tourism and encouraging travel to lesser-known destinations. The partnership will also support broader industry development through encouraging more sustainable practices and capacity-building initiatives under the ongoing Trusted Thailand collaboration.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Agoda Chief Executive Officer Omri Morgenshtern said: \u201cWe see many opportunities to work together on TAT\u2019s priorities, from highlighting wellness travel as the new luxury to amplifying communications around travel safety. Our joint efforts will promote Thailand\u2019s rich and trusted offerings to travellers around the globe.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tourism Authority of Thailand Governor Thapanee Kiatphaibool added: \u201cOur partnership with Agoda enables us to develop targeted campaigns that showcase Thailand\u2019s rich cultural heritage, diverse tourism experiences and strong commitment to visitor satisfaction. By leveraging digital innovation and market intelligence, we can better connect with travellers worldwide and further reinforce Thailand\u2019s reputation as a premier travel destination.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Founded in Phuket, Thailand, over two decades ago, Agoda maintains strong ties to Thailand and continues to support the country\u2019s tourism sector through its global digital travel platform, which offers access to more than 6 million accommodation properties, 130,000 flight routes, and 300,000 travel activities worldwide.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>(Source: Agoda)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BANGKOK, 18 June 2026: Digital travel platform Agoda and Tourism Authority of Thailand (TAT) have reaffirmed their strategic collaboration to strengthen Thailand\u2019s position as a leading global tourism destination through data-driven marketing initiatives, tourism product development, and industry capacity-building efforts. The collaboration combines Agoda\u2019s travel insights and digital expertise with TAT\u2019s destination marketing capabilities to [&hellip;]<\/p>\n","protected":false},"author":45,"featured_media":268799,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,3991],"tags":[],"class_list":["post-268793","post","type-post","status-publish","format-standard","has-post-thumbnail","category-thailand","category-travel-companies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TAT and Agoda renew MOU to boost tourism - TTR Weekly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ttrweekly.com\/site\/2026\/06\/tat-and-agoda-renew-mou-to-boost-tourism\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TAT and Agoda renew MOU to boost tourism - TTR Weekly\" \/>\n<meta property=\"og:description\" content=\"BANGKOK, 18 June 2026: Digital travel platform Agoda and Tourism Authority of Thailand (TAT) have reaffirmed their strategic collaboration to strengthen Thailand\u2019s position as a leading global tourism destination through data-driven marketing initiatives, tourism product development, and industry capacity-building efforts. 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