{"id":268638,"date":"2026-06-16T05:15:00","date_gmt":"2026-06-15T22:15:00","guid":{"rendered":"https:\/\/www.ttrweekly.com\/site\/?p=268638"},"modified":"2026-06-16T05:57:00","modified_gmt":"2026-06-15T22:57:00","slug":"lisa-campaign-gains-momentum","status":"publish","type":"post","link":"https:\/\/www.ttrweekly.com\/site\/2026\/06\/lisa-campaign-gains-momentum\/","title":{"rendered":"Lisa campaign gains momentum"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">BANGKOKI, 16 June 2026: The Tourism Authority of Thailand\u2019s Amazing Thailand: Feel All The Feelings\u2019 campaign \u2014 anchored by BLACKPINK\u2019s Lisa Lalisa Manoban as Thailand&#8217;s global tourism ambassador \u2014 is doing more than generating buzz. It\u2019s moving travellers.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Traveloka&#8217;s latest platform data shows a direct correlation between the campaign featured destinations and growing search and booking interest, validating TAT\u2019s strategy and reflecting a broader shift in how pop culture is reshaping travel decisions.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1466\" height=\"854\" data-src=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/06\/image-143.png\" alt=\"\" class=\"wp-image-268641 lazyload\" style=\"--smush-placeholder-width: 1466px; --smush-placeholder-aspect-ratio: 1466\/854;aspect-ratio:1.716647450403594;width:501px;height:auto\" data-srcset=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/06\/image-143.png 1466w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/06\/image-143-300x175.png 300w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/06\/image-143-600x350.png 600w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/06\/image-143-768x447.png 768w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/06\/image-143-696x405.png 696w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/06\/image-143-1068x622.png 1068w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/06\/image-143-721x420.png 721w\" data-sizes=\"(max-width: 1466px) 100vw, 1466px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><figcaption class=\"wp-element-caption\"><em>Udon Thani emerges as one of the campaign\u2019s most notable breakout destinations: Home to the Red Lotus Sea.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">TAT estimates the initiative could attract at least 5 to 10 million additional international visitors and generate between THB250 and 500 billion in tourism revenue \u2014 contributing to Thailand\u2019s overall tourism revenue target of THB3 trillion in 2026.Traveloka\u2019s data suggests that momentum is already building on the ground.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Thailand&#8217;s overall travel demand is strengthening<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Traveloka platform data for 2026 shows domestic travel in Thailand growing 25%, while inbound travel demand has risen 10% \u2014 signalling sustained and broad-based interest in Thailand as a destination. The campaign is landing at a moment when traveller intent is already high, amplifying existing momentum rather than building from scratch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Inbound demand is being driven primarily by regional Asian markets. Top booking nationalities on Traveloka include Indonesia, Vietnam, Malaysia, Singapore, and Japan, followed by the Philippines, China, Australia, Korea, and Taiwan. This diverse inbound mix reflects Thailand\u2019s wide regional appeal and the global reach of the Lisa-led campaign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Udon Thani, Chiang Mai, Bangkok, and Rayong emerge as global bucket list destinations. Traveloka data indicates that accommodation booking demand from SEA travellers to Thailand has grown by more than 30% compared to last year, and thecampaign\u2019ss featured destinations are capturing a meaningful share of that momentum.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Search and booking interest across TAT&#8217;s spotlighted locations points to a direct link between the campaign&#8217;s storytelling and real traveller intent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Udon Thani is emerging as one of the campaign&#8217;s most notable breakout destinations. Home to the Red Lotus Sea \u2014 a lake blanketed with blooming pink lotus flowers during the cooler months \u2014 the destination is attracting growing international interest, particularly for boat photography experiences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In Northern Thailand, Chiang Mai is also gaining traction among international travellers seeking immersive, slower-paced, and nature-rich experiences. Traveloka data shows increasing search interest in cultural landmarks such as Wat Chedi Luang, reflecting a broader shift toward experiential travel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Meanwhile, Bangkok continues to anchor Thailand\u2019s global appeal, with iconic landmarks like Wat Arun remaining among the most consistently searched cultural attractions on Traveloka.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond major hubs, Thailand\u2019s coastal charm is drawing attention to quieter destinations such as Koh Thalu in Rayong, appealing to travellers seeking serene beach escapes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Traveloka Country Manager Thipaporn Daungmak said: &#8220;The data tells a clear story \u2014 when compelling storytelling meets the right platform, inspiration becomes action. We&#8217;re seeing travellers move beyond Thailand&#8217;s traditional hotspots and actively seek out destinations they&#8217;ve discovered through the campaign. Traveloka&#8217;s role is to make that journey from discovery to booking as seamless as possible.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>About Traveloka\u202f<\/em><br><em>Traveloka is Southeast Asia\u2019s leading all-in-one travel platform connecting millions globally with trusted, world-class experiences. Founded in 2012, Traveloka has operations in Australia, Indonesia, Japan, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. With over 140 million app downloads and more than 40 million monthly active users, Traveloka stands as one of the most popular travel apps in the region.\u202f<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BANGKOKI, 16 June 2026: The Tourism Authority of Thailand\u2019s Amazing Thailand: Feel All The Feelings\u2019 campaign \u2014 anchored by BLACKPINK\u2019s Lisa Lalisa Manoban as Thailand&#8217;s global tourism ambassador \u2014 is doing more than generating buzz. It\u2019s moving travellers.&nbsp; Traveloka&#8217;s latest platform data shows a direct correlation between the campaign featured destinations and growing search and [&hellip;]<\/p>\n","protected":false},"author":45,"featured_media":268641,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4170,8],"tags":[],"class_list":["post-268638","post","type-post","status-publish","format-standard","has-post-thumbnail","category-destinations","category-thailand"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lisa campaign gains momentum - TTR Weekly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ttrweekly.com\/site\/2026\/06\/lisa-campaign-gains-momentum\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lisa campaign gains momentum - TTR Weekly\" \/>\n<meta property=\"og:description\" content=\"BANGKOKI, 16 June 2026: The Tourism Authority of Thailand\u2019s Amazing Thailand: Feel All The Feelings\u2019 campaign \u2014 anchored by BLACKPINK\u2019s Lisa Lalisa Manoban as Thailand&#8217;s global tourism ambassador \u2014 is doing more than generating buzz. 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