{"id":268574,"date":"2026-06-15T06:15:00","date_gmt":"2026-06-14T23:15:00","guid":{"rendered":"https:\/\/www.ttrweekly.com\/site\/?p=268574"},"modified":"2026-06-15T00:29:56","modified_gmt":"2026-06-14T17:29:56","slug":"ai-masterclass-unfolds-in-sarawak","status":"publish","type":"post","link":"https:\/\/www.ttrweekly.com\/site\/2026\/06\/ai-masterclass-unfolds-in-sarawak\/","title":{"rendered":"AI Masterclass unfolds in Sarawak"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">KUCHING, 15 June 2026: As AI continues to reshape newsrooms around the world, 35 media practitioners from across Sarawak are building the skills needed to harness the technology through the \u201cAI Masterclass: Strategic Usage, Productivity &amp; Efficiency\u201d, a training initiative by Business Events Sarawak\u2019s (BESarawak) in collaboration with the Kuching Division Journalists Association (KDJA) and Commonwealth Journalists Association (CJA) Sarawak Branch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The masterclass equips practitioners with the knowledge and tools to use AI responsibly and effectively, strengthening the quality, accuracy, and impact of business events journalism.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"600\" height=\"450\" data-src=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/06\/60442c6b-33fa-32fd-d5bc-24d86f90f30c-600x450.jpg\" alt=\"\" class=\"wp-image-268603 lazyload\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/450;width:484px;height:auto\" data-srcset=\"https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/06\/60442c6b-33fa-32fd-d5bc-24d86f90f30c-600x450.jpg 600w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/06\/60442c6b-33fa-32fd-d5bc-24d86f90f30c-300x225.jpg 300w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/06\/60442c6b-33fa-32fd-d5bc-24d86f90f30c-768x576.jpg 768w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/06\/60442c6b-33fa-32fd-d5bc-24d86f90f30c-1536x1152.jpg 1536w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/06\/60442c6b-33fa-32fd-d5bc-24d86f90f30c-2048x1536.jpg 2048w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/06\/60442c6b-33fa-32fd-d5bc-24d86f90f30c-696x522.jpg 696w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/06\/60442c6b-33fa-32fd-d5bc-24d86f90f30c-1068x801.jpg 1068w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/06\/60442c6b-33fa-32fd-d5bc-24d86f90f30c-1920x1440.jpg 1920w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/06\/60442c6b-33fa-32fd-d5bc-24d86f90f30c-560x420.jpg 560w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/06\/60442c6b-33fa-32fd-d5bc-24d86f90f30c-80x60.jpg 80w, https:\/\/www.ttrweekly.com\/site\/wp-content\/uploads\/2026\/06\/60442c6b-33fa-32fd-d5bc-24d86f90f30c-265x198.jpg 265w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Through this collaboration, BESarawak, KDJA, and CJA are promoting continuous professional development to support a future-ready media industry and enhance journalists\u2019 ability to report on issues that matter to Sarawak\u2019s development, including the impact of business events.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe masterclass reflects our commitment to our core value of driving impact together. Continuous learning and knowledge-sharing are essential in building a stronger media ecosystem that supports the growth of the business events industry,\u201d said BESarawak\u2019s Acting Chief Executive Officer, Jason Tan Chin Foo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cEquipping media practitioners with emerging technologies is important to ensure stories about business events continue to create meaningful outcomes for communities. It also helps stakeholders better understand the role business events play in advancing Sarawak\u2019s economic growth, knowledge development and long-term aspirations.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"From Pain to Purpose: 16th Asia Pacific Hospice Palliative Care Conference 2025\" width=\"696\" height=\"392\" data-src=\"https:\/\/www.youtube.com\/embed\/O5k61-URoOE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">KDJA President Ronnie Teo said journalists should embrace AI as a tool that supports, rather than replaces, professional judgement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe need the media community to move beyond \u2018churnalism\u2019 and leverage AI to support deeper research, stronger storytelling and more meaningful journalism. AI literacy will help journalists uncover important issues, tell compelling stories, and serve the public interest more effectively,\u201d said Teo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe are pleased to collaborate with BESarawak and CJA in providing opportunities for Sarawak\u2019s media practitioners to upskill and stay relevant in a rapidly evolving industry.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Meanwhile, CJA Sarawak Branch President Nancy Nais said the masterclass was designed to help journalists use AI strategically in their daily work.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cBeyond the technology itself, this masterclass is about investing in the future of our media community. As the industry evolves, journalists need the confidence and skills to use AI effectively while upholding the principles of accuracy, credibility and public trust,\u201d she said.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cBy building AI literacy, we are helping media practitioners remain relevant, competitive and better equipped to deliver quality journalism that serves communities across Sarawak.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With the media playing a vital role in Sarawak\u2019s business events ecosystem, this masterclass forms part of BESarawak\u2019s ongoing efforts to strengthen collaboration and enhance journalistic capacity among industry stakeholders. It also supports Sarawak\u2019s aspiration to become a knowledge-driven destination that embraces innovation and delivers long-term impact through business events.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For more information, visit: <a href=\"https:\/\/businesseventssarawak.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Business Events Sarawak<\/a>.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>(Source: Your Stories \u2014 BESarawak)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>KUCHING, 15 June 2026: As AI continues to reshape newsrooms around the world, 35 media practitioners from across Sarawak are building the skills needed to harness the technology through the \u201cAI Masterclass: Strategic Usage, Productivity &amp; Efficiency\u201d, a training initiative by Business Events Sarawak\u2019s (BESarawak) in collaboration with the Kuching Division Journalists Association (KDJA) and [&hellip;]<\/p>\n","protected":false},"author":46,"featured_media":268604,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4479,1321,3988],"tags":[],"class_list":["post-268574","post","type-post","status-publish","format-standard","has-post-thumbnail","category-be-sarawak","category-malaysia-mekong-region","category-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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